Project Management and Marketing Operations• Manage detailed tasks and timelines for branded product development launch of new products, product line extensions and product updates. o Lead cross-functional teams from concept to commercialization of new and updated frozen meal products for Michelina’s, Atkins, Boston Market, Authentic Asia, Quest Pizza and White Castle brands.• Directed and oversaw the project management of a full-line package design and innovative case design of… Show more Project Management and Marketing Operations• Manage detailed tasks and timelines for branded product development launch of new products, product line extensions and product updates. o Lead cross-functional teams from concept to commercialization of new and updated frozen meal products for Michelina’s, Atkins, Boston Market, Authentic Asia, Quest Pizza and White Castle brands.• Directed and oversaw the project management of a full-line package design and innovative case design of Michelina’s products, consisting of 104 SKUs. Included directing inventory management, obsolescence planning, shipping case development, package creative, operational planning and IT system updates.• Manage all corporate shopper marketing programs for multiple national retailers, from strategy to results. • Directed ongoing process improvement programs for in-house systems and processes.o Team-lead on implementation of Box content management system and lead company-wide development of Box Relay workflow system.o Implemented the use of Zoho Project Management tool for cross-functional tracking.• Manage multiple detailed departmental budgets totaling over $MM Show less

Marketing project manager for two career college brands, optimizing marketing activities and operations to drive incremental results, including major rebrand efforts. PROJECT MANAGEMENT:• Managed a highly successful rename/rebrand effort while simultaneously refreshing a second brand.o Oversaw and directed the redesign and production of over 300 print and digital assets.o Managed multi-departmental activities leading up to rebrand date, providing leadership and direction on… Show more Marketing project manager for two career college brands, optimizing marketing activities and operations to drive incremental results, including major rebrand efforts. PROJECT MANAGEMENT:• Managed a highly successful rename/rebrand effort while simultaneously refreshing a second brand.o Oversaw and directed the redesign and production of over 300 print and digital assets.o Managed multi-departmental activities leading up to rebrand date, providing leadership and direction on schedules and activities, including weekly project status reporting to all stakeholders.o Successfully launched both the rebrand and the refresh efforts on time and under budget.• Manage all print production for both brands, from concept through copywriting, design, legal review, proofing, printing, distribution and asset management. This includes all campus marketing collateral as well as large-format production for out-of-home advertising, on-site displays and tradeshows.• Overall management of marketing activities, tradeshows and web enhancements, providing strategic structure, scheduling, tracking and keeping all members accountable to deadlines and commitments.• Directed the implementation of an online ordering portal for pre-printed materials, print-on-demand assets and promotional items for both brands, including product hierarchy, billing structure and admin functionality.• Launched and manage a highly successful production management tool (InMotionNow) providing setup, template development, documentation and training for internal and external users.• Redesigned the structure, hierarchy and metadata of assets within the digital asset management system (Widen Collective) with over 80K assets available to multiple audiences.• Management of Production Associate and Assistant Project Manager. Show less

PROJECT MANAGEMENT:• Team-lead for the build and development of a highly successful extranet to deliver corporate resources and new e-commerce functionality.• Directed the project team to deliver on the site design and user experience for 11K global customers in twelve languages and for a matrix of users and brands.• Developed the new SharePoint content management system, converting and managing over 15K marketing assets assigned up to 20 attributes to enable delivery to a matrix of… Show more PROJECT MANAGEMENT:• Team-lead for the build and development of a highly successful extranet to deliver corporate resources and new e-commerce functionality.• Directed the project team to deliver on the site design and user experience for 11K global customers in twelve languages and for a matrix of users and brands.• Developed the new SharePoint content management system, converting and managing over 15K marketing assets assigned up to 20 attributes to enable delivery to a matrix of users. • Lead the user experience team to upgrade a global, multi-lingual e-commerce site, enabling online e-commerce growth of over $5 million in the first year.• Defined and managed the development and ongoing upgrades for a robust, global proprietary lead management system, in use from 2008 until conversion to the CRM system in mid-2015.MARKETING MANAGEMENT - LEADS AND CAMPAIGNS:• Managed and directed all marketing lead management processes and systems in the Americas, Australia, and the UK, and managed the indirect systems elsewhere globally.• Managed campaign support, reporting, and directed all lead management efforts globally, touching over 28K leads per year resulting in over $23 million in sales. Positioned as the central global resource for lead insights.• Developed global procedures to increase marketing lead quantities by over 10% yearly from 2009 through mid-2015.• Led a global effort to successfully integrate the marketing lead management system with the previous CRM, providing for the first closed-loop system for global reporting.SYSTEM MANAGEMENT:• Managed and developed systems for digital asset management, warranty registration, and product selector.• Designed and developed all marketing processes including campaign and program management processes, product launch structure, and project standards and reporting. Show less

SUMMARY: Led the implementation of marketing and technology upgrades to develop a full-service intranet/extranet that served as the informational backbone of the company.• Directed the development of a full-service corporate intranet/extranet. This system supported all sales consultants and franchisors, and was the sole means of tracking inquiries, marketing leads, pipeline activity, and sales.• Designed and facilitated all reporting functionality for corporate inquiries, marketing… Show more SUMMARY: Led the implementation of marketing and technology upgrades to develop a full-service intranet/extranet that served as the informational backbone of the company.• Directed the development of a full-service corporate intranet/extranet. This system supported all sales consultants and franchisors, and was the sole means of tracking inquiries, marketing leads, pipeline activity, and sales.• Designed and facilitated all reporting functionality for corporate inquiries, marketing leads and sales.• Marketing management and direction for all online marketing lead generation efforts, and affiliate and partner marketing programs.• Supported logistics for business and networking events at multi-location events. This included facilitating a matrix of networking and educational activities between franchisor sales reps and internal sales consultants. Show less

SUMMARY: Managed marketing promotions, live events and multi-media campaigns to drive traffic, increase revenue and enhance the overall customer experience.• Created and implemented large-facility casino marketing promotions, drawings, events, celebrity appearances and special events to drive traffic and create excitement within the casino.• Managed marketing campaigns for the hotel and restaurant business units to increase customer visits and revenue. • Directed the creation and… Show more SUMMARY: Managed marketing promotions, live events and multi-media campaigns to drive traffic, increase revenue and enhance the overall customer experience.• Created and implemented large-facility casino marketing promotions, drawings, events, celebrity appearances and special events to drive traffic and create excitement within the casino.• Managed marketing campaigns for the hotel and restaurant business units to increase customer visits and revenue. • Directed the creation and implementation of a property-wide promotional kiosk system to capture and track player activity and enable rewards-based marketing events.• Managed team of three Marketing Representatives and fifteen part-time Promotions Assistants. Show less

SUMMARY: Developed database marketing campaigns and programs to drive new lead conversions, customer acquisition and ROI.• Managed the web team, overseeing the development of the new corporate web site and intranet.• Managed multi-media marketing campaigns for clients in retail, hospitality, healthcare, financial services and insurance. Responsible for customer presentations, program plans and analysis reports. • Collaborated with IT on custom database development and enhancements for… Show more SUMMARY: Developed database marketing campaigns and programs to drive new lead conversions, customer acquisition and ROI.• Managed the web team, overseeing the development of the new corporate web site and intranet.• Managed multi-media marketing campaigns for clients in retail, hospitality, healthcare, financial services and insurance. Responsible for customer presentations, program plans and analysis reports. • Collaborated with IT on custom database development and enhancements for client-based lead generation programs. Show less