Responsible for a digital team in MSD Slovakia covering digital communication and business intelligence. Leading role in an agile transformation.

Managing Digital Marketing B2C team responsible for Slovak and Czech market with following direct responsibilities:- Digital Paid Campaigns in SK Publishers (strategy, development, deployment)- Local online platforms (websites) with following targets: leads generation, education of consumers, B2C promotions (strategy, development with digital agencies, deployment)- Social Media and community management - Dec 2017 - Sep 2018: leading a team and having direct responsibility for B2B online platform (Slovakia only) to educate retailers and build leads generation tool of consumers in retail.

Taking the opportunity of my sabbatical leave to extend the portfolio of my marketing skills in a digital/online with a vision to become a Digital Marketing Professional.To gain a real industry experience I am learning by working in a school of a Web Design, a Web Development, and a Digital Marketing in Bangkok. My key responsibilities are:- managing content strategy including content creation, social media platforms (incl. ads) for the school in line with the company's overall targets, analysing data based on Google Analytics,- preparation of a full-time 3 months Digital Marketing Professional course,- my personal project is to increase SEO ranking and optimise conversions for a charity company based in Bangkok.Additionally, I have attended following courses so far:- Digital Marketing Essentials,- Web Design Essentials,- Photography Essentials,- Adobe InDesign Essentials.

Building on my previous knowledge from Commercial Intelligence department to create and develop team, set up new processes and reporting tools for Sales.My key responsibilities are following:- Manage a team consisting of 3 members and develop them in line with their career plans and personal goals- Manage suppliers of Sales data (AC-Nielsen) and create cubes for extracting information from databases (with a technical support of IS)- Provide Sales analysis of customers from independent and KA environment.- Provide business analysis supporting decisions of management regarding the strategy

As a Project Manager I am accountable for defining the scope, planning, implementation and evaluation of projects regarding new product launches, image campaigns and sales support in order to achieve overall company’s targets.

My key responsibility was to analyse past and current performance of total tobacco industry in Czech Republic to support management in planning their decisions regarding PMCR portfolio.As the Commercial Intelligence was new department within Sales organisation, I had the unique opportunity to set up processes, regular reports and analysis for management team.

1-year assignment in PMI OC (Switzerland) in Portfolio Strategy team within EU Marketing department to further enhance my strategic agility skills. My key responsibility is to provide analysis regarding EU portfolio, key segments and business environment with the objective to propose the strategic moves/decisions in region/markets.

As a Junior Brand Manager I was responsible for international brand L&M for Slovak market and local brand Petra for both Slovak and Czech markets. My key responsibilities were to: - identify key strategic opportunities for both brands via analyzing data from consumer researches, sales and other reports and to propose communication plan to answer business needs and to meet company's targets on volume and share - execute projects, including briefing of advertising and communication agencies, developing of campaigns in terms of communication materials, BTL engagement activities in retail, club events and festivals, evaluation of projects - plan, phase and control the budget of brands I was responsible for - manage Brand Executive to execute projects, set and work on his development plan to move his competencies further

As a Marketing&Sales Trainee I had a unique 1-year opportunity to explore different departments within PM CR with the objective to get a general overview on tobacco business and company's strategies and to develop expertize within focus areas which would be capitalized in the job assignment afterwards. I had an active involvement in projects within following departments: Marketing (Brand Management), Sales (Field, Key Accounts, Sales Systems, Warehouse), Planning, Budgeting & Reporting, Corporate Affairs.

Administrative support of Sales department: working with SAP, creating databases of contracts with retailers and managing archive of paper documents.Infoline support: preparing talking points for call agents, preparing answers to consumers.