Andrea S. Email & Phone Number

San Jose, California, Us

Director of Global Partner Programs and IncentivesAs the Director of Partner Programs at Cohesity, I play a pivotal role in leading the design, development, implementation, and ongoing management of the Cohesity Partner Program. This highly impactful position involves collaborating and interfacing with key internal stakeholders across various departments, including Partner Sales, Sales Operations, Cohesity Academy, Services, Marketing, Finance, Legal, and others.Key Responsibilities:Strategic Program Leadership: Lead the development and implementation of the Cohesity Partner Program and partner-focused initiatives that align with Cohesity's global partner strategy and cater to a diverse partner ecosystem.Cross-Functional Collaboration: Work collaboratively with geo-based partner teams and leaders across various partner pathways to deliver impactful outcomes that support the overall partner strategy.Best Practices Development: Develop and deploy best practices for partner program expansion, including investment programs, incentive programs, and promotional campaigns that contribute to the growth goals of the company.Team Management: Manage the Partner Programs team, overseeing programs through all phases of the development cycle—from gathering requirements and design to implementation and evaluation of success.Global Channel GTM Expertise: Understand the complexities and different needs of channel Go-To-Market (GTM) strategies in different countries, tailoring programs to meet those specific needs.Performance Measurement: Measure the success of partner programs, both internally and externally. Analyze trends to determine overall effectiveness, progress toward goals, and identify any gaps. Communicate program highlights and results effectively.Stakeholder Enablement: Build rapport and effectively communicate key messages to enable field and partner stakeholders to understand the value of programs and leverage them effectively.

Irvine, Ca, Us

As the Director of Marketing at Ingram Micro Cloud North America, I led a dynamic growth marketing organization comprising 70 associates. Collaborating closely with the leadership team, I played a pivotal role in crafting a comprehensive annual marketing plan that strategically aligned marketing resources and capabilities with business opportunities. My contributions significantly impacted the growth of the Ingram Micro Cloud Channel business through targeted marketing-led initiatives.Key Achievements:• Strategic Planning: Established incremental growth goals and metrics for marketing, aligning them with country cloud objectives. Emphasized driving "Cloud Marketplace" net new partner acquisition, net new end customers, and customer portfolio expansion.• Demand Generation: Built and managed a portfolio of highly replicable and impactful long-term partner-first demand generation programs, campaigns, and best practices. This effort aimed at acquiring new partners, expanding Cloud Marketplace adoption and revenue, and reducing partner churn.• Financial Management: Owned the financial management of the cloud marketing organization, overseeing budgeting, forecasting, and revenue/margin management. Ensured optimal resource allocation for maximum impact.• Analytics and Reporting: Oversaw marketing and data analytics functions, providing insightful reporting on internal and vendor campaign performance. Established benchmarks for continuous improvement.My tenure at Ingram Micro Cloud North America exemplifies my ability to drive strategic marketing initiatives, foster cross-functional collaboration, and achieve measurable results. I am passionate about contributing to the growth and success of organizations through innovative marketing strategies.

Clearwater, Florida, Us

Director of Business Development, Marketing Innovation, and StrategyAs a seasoned strategic leader, I played a pivotal role in steering a $29B business segment toward success. My expertise lies in analyzing business objectives, creating strategic revenue plans, and executing go-to-market strategies. I led new product innovation by integrating cutting-edge technologies like AI, data analytics, SEO, social selling, and digital marketing, alongside legacy options, resulting in measurable success.Key Achievements:• Leadership Excellence: Directed a team of six directors and 40 marketing managers, translating strategic visions into actionable plans. Achieved tangible ROI results through effective implementation.• Technology Focus: Specialized in third- and fourth-platform technologies, ensuring a forward-thinking approach to business development and marketing strategies.Director of MarketingIn my capacity as Director of Marketing, I led an 18-person team of brand and product managers, overseeing the conception, strategy, and development of marketing initiatives and product line lifecycle management. Leveraging over ten years of experience in both digital and traditional marketing, I achieved significant year-over-year growth and implemented initiatives with remarkable ROIs.Key Contributions:• Impressive Growth: Achieved a substantial 38% YoY growth through effective leadership and efficient management of a $5.2B combined supplier line.• ROI Excellence: Strategized and oversaw the implementation of marketing initiatives, consistently delivering an average ROI of more than 45%, while efficiently utilizing a combined $25M MDF budget.• Vertical Marketing Expertise: Leveraged my expertise in vertical marketing for diverse sectors, including healthcare, biotech, retail, finance, manufacturing, and FED/SLED.

Phoenix, Az, Us

Strategic Business Leader | Director of Marketing and Product ManagementAs a seasoned Director, I managed a $500M annual budget, orchestrating strategic plans and brand expansion solutions for suppliers and customers. My role involved close collaboration with internal and external stakeholders, managing executive relationships, and leading incremental funding strategies. From vision to sunsetting, I completed product lifecycle management, ensuring optimal utilization of resources.Key Achievements:• Financial Leadership: Accomplished consistent ROI greater than 42:1 for campaigns, achieving double-digit QoQ growth for 38 consecutive quarters.• Industry Recognition: Awarded in 2013 and 2014 for Tech Data Leadership in my area of competence.• Strategic Marketing: Conceptualized marketing strategies for $2.2B in brand lines, establishing a premier channel for storage, servers, software, services, and networking.• Channel Engagement: Engaged over 500 channel learners weekly, achieving #1 status and recognized leadership in brand launches through optimized channel utilization.As a Product/Partner Manager, I oversaw and managed three product lines with an average annual budget of $230M, strategically growing the business. Leading a matrixed brand team, I implemented successful training, development, and sales programs, fostering partnerships with suppliers, partners, and key business stakeholders.Key Contributions:• End-to-end Ownership: Owned product lines from strategy through execution, consistently increasing annual funding by $1.5M.• Financial Excellence: Achieved the feat of IB MDF receiving the largest funding for any distributor for 24 consecutive quarters, with a consistent ROI greater than 20:1.• Growth Contribution: Led in contributing to a remarkable 9% YoY growth of assigned product lines for 28 consecutive quarters.My leadership style combines strategic thinking, financial acumen, and a proven track record of achieving sustainable growth.