We believe in the power of storytelling. It's the foundation of our work. We help small business owners and nonprofit leaders craft their story and find the voices and vehicles to deliver it authentically. We call that Influencer PR. Services include:Fractional CCO & CMOCommunications Strategy Change Communications Public RelationsInfluencer MarketingContent MarketingMembership GroupsSocial Media Strategy and ManagementThought Leadership PositioningIt all starts with your story and we are here to help you craft it. You can find us at www.sokinfluencerpr.com or contact us at press@sokinfluencerpr.com.

Launched influencer marketing efforts and specialized in millennial, GenZ and multicultural marketing. Developed brand advocates and grew brand promoters. Leveraged storytelling and experience design to recruit and manage global influencers such as celebrities, Brand Ambassadors, the Women United® Global Leadership Council, and micro-influencers to drives consumer engagement within high priority segments. Worked cross-functionally to actively build relationships and liaise with NGOs, talent managers, and social good organizations. Key player in creating and gathering content for marketing campaigns and intiatives.Worked across the global network of United Ways to elevate local voices and steward relationships to build communities of support.

Designed, implemented and managed strategic overall and project specific communications in support of marketing and storytelling efforts including annual initiatives: Get a Shot. Give a Shot™ in partnership with Walgreens, Blogust, World Immunization Week, #GivingTuesday, and Advocate2Vaccinate.Designed and managed editorial content for Shot@Life campaign to include press,digital and social channels furthering fundraising and advocacy objectives. Drafted press releases, speeches, talking points, blogs, opinion pieces, presentations and digital content. Developed relationships with national and regional media located in key Congressional districts as well as managed relationships with influencer network. Created and pitched media opportunities for the UN Foundation and campaign spokespeople on issues and around key dates.Designed and executed media events, fellowships and celebrity engagement in support of campaign goals.

Create and successfully implement global communications strategy as well as support communications activities for USO locations worldwide.Develop and execute communications strategies for USO Programs and USO Warrior and Family Care including those supporting deployed service men and women, military families, wounded warriors, and families of the fallen. Responsible for building and sustaining relationships with local, national and international media as well as proven experience pitching and working collaboratively with trade outlets. Manage the development and distribution of communication materials (e.g., press releases, media kits, communication tool kits, photographs, video, fact sheets, etc.).Schedule, coordinate, contract with, and monitor photographers, videographers, writers and consultants supporting USO operations- ensuring products and services are high quality, on time and within budget.

Develop, implement and manage public relations, communications and marketing programs and strategies for Save the Family and the Affordable Rental Movement of Save the Family.Formulate communications and public relations policies and develop programs that will result in a stronger awareness and a broader understanding of the Save the Family, family homelessness and low-income housing.Review collateral, track deadlines and budget, develop copy and outreach for communications and marketing. Writing, editing and dissemination of press releases and articles for publication in trade and mainstream press. Develop, write, and edit multiple newsletters, email blasts and email marketing campaigns.Maintaining consistency with the Save the Family message and branding Coordinate public relations and marketing of all special events.Serve as staff sponsor to the Board Marketing & Communications Committee and work closely with the Chair to develop and execute strategies and manage outcomes.Develop messaging and manage the agency's social media presence.Work with Director of Development to design and execute donor-centric messaging and strategies.Edit and coordinate photos, videos, fact sheets, and statements before public release.Serve as agency spokesperson when necessary.

Maintained account base in Arizona, New Mexico, California and Nevada. Recruited, trained and supervised customer service team as well as managed Returns and Retail Sales Departments.

Responsible for editorial planning and management for this monthly community magazine. Coordinated with contributors and advertisers. Contributed content and approved design.