Leadership over a team of 5 years resources to my team by ensuring that the appropriate strategies and tactics are executed in order to meet and exceed goals, hiring (designer, developers, sales team, and community manager), • Lead all digital marketing efforts, with Descubriendo New York, Brand Awareness, marketing communications, SEO, Design and Branding, and Online Marketing (Social Media, Video, E-mail - marketing Strategize & Implement Content Marketing – engaging audience– blogging (WordPress) understanding metrics and taking action; we have developed a community brand by integrating use of new media and networking, Recent Performance highlights: (2016) Surpassed “50th client” milestone, with a client retention rate steady at 95% after 5 years in business.Launched multiple aggressive targeted recruitment campaigns on Facebook that generated:• 80,000 incremental followers within the target Spanish Community• 47,000 incremental followers for the PortugueseOriginal video content creation and marketing efforts yielded 117K views on dedicated YouTube channelActively publishing and engaging audiences on social media channels.Core business services: website design, online Marketing, video production, social media, (social media campaigns AdWords, Fb & Instagram, and Linkedin) corporate identity, branding. Supply competitive web design, creative/branding services, and site hosting/e-commerce solutions for small businesses.

Recognizing the immense need for tourist information for non-English-speaking visitors to NYC, founded Descubriendo NY, an online web and social destination targeting Spanish and Portuguese tourist to NYWebsite: descubriendonewyork.com / www.discoveringnyc.com • Segmentation models for Descubriendo New York, efforts–output and impact, competitive analysis, market intelligence, product and market development, promotions, strategic planning.• Lead all digital marketing efforts, with Descubriendo New York, Brand Awareness, marketing communications, SEO, Design and Branding, and Online Marketing (Social Media, Video, E-mail - marketing Strategize & Implement Content Marketing – engaging audience – blogging, understanding metrics and taking action; we have developed a community brand by integrating use of new media and networking YouTube Channel (English assets): https://www.youtube.com/channel/UCZ0GeNLv7sHuKnRksLv26QAYouTube Channel (Spanish assets): https://www.youtube.com/channel/UCwYQNDSDn6Lh2B7f9RiFguwActually working on Descubriendo Miami (Discovering Miami) seeking online presence and Spanish/Portuguese clientele.

• Evaluated condition of housing market and provided expert consultation to prospective homebuyers• Coordinated and executed promotional efforts through open houses and mass media • Expanded clientele base through effective marketing and negotiating deals which suited clients best and maximized company profits.• Implemented customer-satisfaction public relations campaign before and after closings

• Provided stellar customer service by assessing customer needs and comparing them with market performance• Implemented successful marketing campaigns through complementary seminars on the housing market, after which prospective homebuyers contacted the company to do business

• Achieved ambitious sales goals in a highly competitive market.• Increased and diversified company portfolios to provide clients with several choices of banks with which to do business with. • Analyzed the database to make decisions base on market information.

• Produce “Como Comprar su Casa” infomercial aired on Telemundo, through the development process including: gathering data, data management, synthesizing data to create scripts, and put together scenes to produce a coherent program.• Conduct on-screen interviews.

• Wrote blurbs summarizing and translating journalism into the vernacular.• Ensured proper order of teleprompter according to program producer’s directions.

• Directed scheduling, job assignment management of over 40 workers.• Maintained and increased patronage through surveys and email campaigns.• Created and ran advertising campaigns, such as flyers, radio commercials, networking.• Made executive budgetary decisions and allocating funds to various projects.

• Analyzed viewership demographics of “Pase La Tarde” to better sell advertisement slots to companies• Compiled statistics on viewership demographics into a presentable and convincing portfolio for prospective advertisers / Reported Colombian and International news

• Optimize the marketing information from Zoni’s Database and create a new niche for Zoni programs.• Gauged company’s competitors better establish Zoni’s position in the market.

ProducerTalked Show Anchor• Produce and anchored for “Ideas & Notas,” a television program whose target audience was college students. • Hosted, live, Telecafe-sponsored events such as festivals and beauty pageantsAnchored for Telecafe in press conferences• Interviewed public figuresResearch Market• Analyzed channel distribution to ease transfer of services and remove the need for intermediaries.• Researched new markets, leading to new programming—segments of which were sponsored by companies who targeted the same demographics the programming targeted.• Solicited companies to sponsor segments of programming, which maximized Telecafe’s revenuesand companies’ satisfaction with product placement.

• Promotions Show prep.• Remote Broadcasting.• Entertainment/news talk.