Andrea Kämmler Email & Phone Number

Bern, Canton De Berne, Suisse

Responsible for the communication strategy of a brand for interior design for a BTB and BTC target audience through BTB shops and BTB and BTC exhibitions.Main achievements :- Development of the marketing plan.- Planning and execution of BTB and BTC promotions and communication campaigns.- Creation of all content and media for communication campaigns and promotions in collaboration with agencies. - Planning, coordination and production of BTB and BTC sales materials.- Regular updating of the multi-brand, multi-lingual corporate website- Central point of contact for marketing requests for POS and exhibitions in Switzerland

Vevey

Managing a product portfolio and lifecycle of more than 70 babyfood products mainly produced in the EU. Achievements:Innovations: Launch of new products in the fingerfood business. Branding: Relaunch of NaturNes brand and packaging change of whole product portfolio. Partnerships: Organisation and management of partner for sampling activities,- Manage whole Baby Food portfolio (about 70 SKU’s) for CH market including implementation of I/R strategy, new product launches, phase out of existing products- Development of communication tools for products launches or communication campaigns - Collaboration with internal (supply chain, finance, regulatory, etc.) and external partners and agencies - Support of sales team for new product launches or promotional activities- Market analysis via Nielsen system- Permanent monitoring of impact of all activities - Management of marketing budget - Support of Marketing Manager for elaboration of annual and long term marketing plan

Vevey

Management of the Consumer Relationship Marketing (mailings, loyalty program, consumer fairs), website and internal consumer service departement. Teamlead of 2 consumer service specialists and development of their capacities.Achievements:Strategy: Developpement and implementation of strategy for the relaunch of the Nestlé Baby Club as overall communication tool including implementation of international offline mailing concept which participated in leveraging Nestlé image amongst consumers. Website: Implementation and maintenance of online platform incl. e-newsletter Consumer Fairs: Developement of concept and organisation of consumer fairs as brand building activity.

Vevey

Management of whole babyfood range and communication ondline/offline, as well as the internal consumer service departement. Management of a team of 5 marketing and communication specialits. Achievements:Retail: Launch of Nestlé infant nutrition category as first international brand into Migros outletsI&R: Launch of NaturNes brand in SwitzerlandWebsite: Implementation and maintenance online platform

Vevey

Management of product portfolio and lifecycle of whole babyfood range produced in the EU and Switzerland. Achievements :I&R: Ralaunch of infant cereals range with new packaging based on consumer insights as well as launch of several babyfood products such like jars, cups or junior milks.

Management of Nesquik brand and Stalden dessert range. Achievements :- Creation of a recipe book to suport Stalden brand- Launch of seasonal specialities for Stalden, in cooperation with factory APG team - Developement of consumer promotions and adaptation of TV ads for Nesquik

Management of a range of breakfast cereals for CPW (Cereal Partners Worldwide, joint venture between Nestlé and General Mills). Brands: Nesquik, Fitness, Cini Minis, Golden Grahams, Crunch, Clusters.Achievements :- Sponsoring activities for Fitness et Golden Grahams- Successfull launch of Fitness et Fitness & Fruits brand in Switzerland

Managing a range of chilled dairy desserts and yoghurt for the brands Nestlé Hirz, LC1 and Nestlé Dessert.Achievements :- Participation at the creation of a TV add for LC1 brand- Launch of several seasonal yoghurt specialities in collaboration with factory's APG