Andrea Brown, Ama Pcm® Email & Phone Number

Defiance, OH, US

• Direct the development and execution of marketing strategies to drive engagement and business growth with the largest financial institutions in the U.S. and Canada.
• Optimize campaign performance by bridging the gap between our marketing CMS (HubSpot) and sales CRM (Salesforce), ensuring better collaboration and data flow between the teams.
• Oversee the development of sales enablement tools and lead nurturing campaigns to secure contract renewals.
• Collaborate on website enhancement projects to improve lead generation and client engagement
• Execute brand positioning strategy for 60+ products.
• Craft and implement effective go-to-market strategies for the new products encompassing product positioning, sales enablement and distribution planning.

Napoleon, Ohio, United States

Direct the overall vision of marketing, branding, public relations and communications for Henry County Hospital and oversee the operations of the Henry County Hospital Wellness Department, including the fitness program.- Lead content strategy for digital, social and print media - Develop and execute media plan- Redesign and manage internal and external.

Defiance, Ohio, United States

• Drive brand awareness through successful campaigns. Evaluate needs and collaborate with leadership to develop, execute, communicate, and track marketing programs. Possesses a goal-oriented mindset and strong.
• Oversee the development of marketing strategies and programs for all business lines to reach the company's revenue goals.
• Develop successful and cost-effective acquisition and cross-sell programs, which contributed to the company's seven consecutive years of record earnings.
• Create and implement a 1 to 1 marketing strategy through marketing automation.
• Develop kits for sales teams to support the story of the brand and key value propositions.
• Led a 5 person marketing team in the development of a new brand, including a new website, a complete overhaul of marketing collateral, client communications, and internal communications

Defiance, Ohio

Defiance, Ohio

• Managed data-driven campaigns through their lifecycle to meet established budgets, goals and timelines and report campaign results. Also, responsible for the development and management of the marketing team and.
• Developed content marketing, social media and internal sales campaigns.
• Launched marketing automation platform based up customer next best product
• Created internal social media training and kits for sales team to expand the reach and improve sales tools.
• Launched a project management program and auditing management system to increase department efficiency and improve accuracy.
• Managed vendor relationships key to executing strategic initiatives/campaigns

Defiance, Ohio

• Defined content and digital strategies and lead corporate communications initiatives.
• Launched corporate intranet site that allowed for greater efficiency for corporate communications.
• Launched a new external website that increased time on site per user and allowed for online applications.
• Developed, managed and tracked viral marketing campaigns that supported sales goals and engagement with sales teams.

Defiance, Ohio

- Coordinated merchandising initiatives to reflect Company's brand- Worked on campaigns to promote fresh food products - Managed inventory and sales of specialty gift department - Responsible for assisting in new product launches- Ensured consistency between 11 stores

Toledo, Ohio Area

• Assisted in launching internal databases
• Responsible for newsletters for multiple SBUs
• Formatted, copy edited and created detailed confidential documents
• Worked on multiple projects with strict client deadlines
• Gained skills in planning and organizing while maintaining attention to detail, quality and budget
• Assembled proposals, qualifications and resumes for perspective clients

Assisted with Public Relations material for the Health and Safety FairWrote and designed informational brochuresDeveloped a social media marketing strategy

Practiced excellent customer service by addressing complaints and ensuring a positive experience for customersGained leadership skills through training and supervising associates

Display merchandise appealing to attract customer attention · Took initative to learn serveral positions within store · Worked as a team to accomplish store goals

Independently filmed, edited and produced commercials to promote events and network showsCommunicated detail oriented information to audienceUpdated company's website and facebook on a daily basis

Sell luxury jewelry though effective communication and building rapport with clients · Promote pieces of jewelry to meet quotas and commission goals

Contacted alumni to update them about University activities and continue positive relations with the University · Used verbal communications skills in a tactful way to encourage donations

Bachelor Of Science, Journalism, Specialization In Public Relations And Minor In Marketing

Activities and Societies: BG24, BG News

Education record

Activities and Societies: Honor Roll