Andrea Koltai Phd Email & Phone Number

Budapest, Hungary

Budapest, Hungary

Overall operative management of 28 thematic channels’ distribution related projects with key account operators in CEE region (Hungary, Czech Republic, Slovakia and Romania).● Genres: sport, film, gastro, kids, science, infotainment.● Brands: AMC, CBS Drama, CBS Reality, Film+, Film Café, Film Mánia, Sundance Channel, Jim Jam, Megamax, Minimax, Spektrum, Spektrum Home, TV Paprika, Extreme Sports, Outdoor, Sport 1, Sport 2, Sport M.● Main responsibilities:- linear distribution: tier (life-line, basic, EBS, thematic etc.) and distribution system (analog/digital cable, DTH, IPTV, OTT) management;- non-linear rights’ and platform management: PVR, nPVR, (F/T/S-)VoD, catch-up, start over etc.;- B2C marketing communication: joint promotions with operators towards subs;- subs’ trend monitoring: regular analysis of changes (migration, down/up-grade, churn, cord-cutting, cord shaving etc.).● Additional responsibilities:- May 2014 - Feb 2015 project management of CZ/SK Film+ acquisition from distribution point of view;- as of Feb 2015 managing representation channels' business in CEE region (Bloomberg, Shorts TV, Mediaset Italia);- as of Oct 2017 establishing cooperations and securing carriage agreements for the entire AMCNI channel portfolio in Benelux, Scandinavia/Nordics, DACH/GAS and the Mediterranean region. Ensuring that distribution, i.e. penetration and revenue targets are achieved/exceeded in 14 countries (Belgium, Luxembourg, Netherlands, Denmark, Finland, Norway, Sweden, Iceland, Germany, Austria, Switzerland, Cyprus, Greece and Malta).

Budapest, Hungary

Leading, structuring (tendering, preparing workflows, templates, reporting system etc.) and overall management (strategy & operation) of 22 thematic channels’ advertising sales activity in CEE region (Hungary, Czech Republic, Slovakia, Romania, Serbia, Slovenia, Poland).● Genres: sport, film, gastro, kids, science, infotainment.● Brands: Film Café, Film Mánia, MGM, Megamax, Minimax, Spektrum, Spektrum Home, TV Paprika, Sport 1, Sport 2, Sport M, Zone Club, Zone Europa.● Ad sales activity:- spot: managing outsourced spot sales activity via sales houses (Atmedia, CAS Media, Comedia, Thematic Channels), direct responsibility for (media)barter deals, commercial air-time inventory management, involvement in launch of Adstream & IMD systems, working out report mechanism towards Artisjus (Hungarian Bureau for the Protection of Authors' Rights);- non-spot: direct management of sponsorship, product placement, teleshop, telco, teletext, L&M, brand extensions (e.g. Minimax Magazin and branded products in food category, TV Paprika Magazin) from product development to execution;- online: display advertising, sponsorship and Google AdWords management both directly and via sales house.

Budapest, Hungary

Providing a comprehensive overview on TV industry to students of Marketing communication specialization. Main fields: TV as part of our everydays, television market, legal environment, audience measurement, programming, revenue streams (advertising, distribution, L&M, talent management, interactivity etc.), future of content business.

Budapest, Hungary

● Forming, managing and operative implementation of telco strategy.● Developing business unit’s reporting mechanism (defining KPIs, making daily/weekly/monthly analyses) in line with corporate reporting system.● Complete management of tenders (preparing of paper, being the exclusive contact of tenderers during tendering periode, evaluating tenders and making management report to the final decision).● Developing and managing new products & services:- strategic partnerships for implementation of telco innovations (live 3G streaming – Mobil TV, mobil i-ad, mobizode);- content based deals with MNOs (Mobil TV cooperations) and mobile device producers (e.g. Sony Ericsson),- interactive application & service portfolio (incl. apps for smartphones) of project based programs like Megasztár.● Managing localization of program related online games (license deal negotiations, mediation between IT- and business people, monitoring and alnalisys of results).● Providing payment solutions to online services (premium SMS & IVR, micropayment, Abaqoos).● Developing 360° marketing communication solutions.● Negotiating with international film companies (NBC, CBS, Sony, Disney etc.) about acquisition of non-linear ancillary rights’s (VOD, mobile etc.).● Developing framework of CRM system and related database building strategy.

Munich Area, Germany

Project based mandate Pro7Sat.1 Group level paralell to fulfilling tasks of Digital Media Group Head of Commercial AffairsMain project responsibilities:● Monitoring and revising operation of Call TV programs internationally at Pro7Sat.1’s TV channels (Belgium, Denmark, Germany, Hungary, Norvay, Romania, Sweden, The Netherlands) and looking for potential international synergies in a 5-member team.● Leading project accessing the possibility of making Hungary a Call TV production hub in Pro7Sat.1 Group (detecting legal aspects of all the listed countries, mapping requirements, making P&Ls, coordinating different subteams of the project and preparing management summary to the final decision).

Budapest, Hungary

● Being in charge of planning both yearly revenue- and related cost budgets of business unit, generating revenue and monitoring results (Actual vs. Budget, KPIs).● Launching interactive programs (Call TV) from concept through negotiations of business terms and conditions with third parties to on-air appearance.● Developing and implementing alternative telco revenue streams:- making business relations with content providers, music majors (EMI, Sony-BMG, Universal Music etc.) and publishing houses (Ringier);- bulding up own WAP portal of TV2 (wap.tv2.hu).● Initiating, negotiating and closing strategic deals, preparing belonging contracts.

Budapest, Hungary

● Integrating interactive applications and services into on-air programs in close cooperation with Creative- and Programming Departments.● Launching new business- and content developments upon making BCs, P&L analyses and modeling possible risks involved.● Initiating, negotiating and closing deals and contracts with a wide range of external vendors (incl. format and content providers, application developers, distribution partners).● Close cooperation with Legal- and Financial Departments while preparing telco agreements and contracts to make sure that all term sheets and contracts get appropriate approvals and comply with TV2's best practices.

Budapest, Hungary

● Coordinating and managing of New Media projects (Telco, Internet and Teletext) with all related administrative tasks (preparing statistics, keeping recordings, making reports).● Close cooperation with Programming, - Creative, - Marketing, - Business Development and Research Departments. ● Keeping contact with main actors of New Media market (MSPs, aggregated telco service providers, content providers etc.).

Budapest, Hungary

● www.tv2.hu & www.korridor.hu (ranking among Top 5 horizontal websites in Hungary)● Big Brother on KORRiDOR

Budapest, Hungary

● Tények, Jó estét Magyarország! (newsreels), Aktív (infotainment program)● KORRiDOR TV (1st webTV in Hungary)

Phd

Ba

Bec

Ba

Education record

Education record