Sports, fitness, nutrition and health in general have always been important to me and played a huge role both growing up as well as in adult live. So after more than 20 years in Marketing I decided to turn my hobby into my future career and am currently doing a vocational retraining as sports- and fitness administrator.During 12 years with Red Bull in 3 different markets (Red Bull International, Red Bull North America and Red Bull Germany) I gained extensive, in-depth Red Bull brand and marketing mix knowledge. Over time I developed excellent international & national cross-functional relationships with Red Bull employees as well as various partners.Over 4 years in the US I managed 20+ national and regional projects, with focus on design and packaging development, some spanning 15 months, across multiple departments within Brand Marketing.On the agency side I directed a team of employees and provided leadership to meet quality, on-budget and on-time delivery of all required assets of multiple projects. I assigned tasks, monitored productivity and provided mentorship as needed. I was included in the hiring process, monitored employee progress, lead regular employee interviews and evaluations. I was also responsible for the holistic leadership and realization of campaigns across different marketing channels such as POS, OOH, Digital, TV and radio. On a day-to-day basis I served as the link between the client, the entire agency team and external partners and ensured projects are kept within the time frame and budget.Sports, fitness, nutrition and health in general have always been important to me and played a huge role both growing up as well as in adult live. I’ve always exercised (Playing Handball, Swimming, Triathlon etc.) and besides the physical aspect sports always allowed me to decompress and offered an outlet after a busy day at work. Core competencies:Project ManagementCross-functional collaboratorProduction ManagementOperational understandingPartner Management Brand expert Color/Design expertEvent Management Athlete Management
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Account DirectorRapid PeaksMunich, By, De
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Volunteer Commercial MarketingUefa Euro 2024 Jun 2024 - PresentMunich, Bavaria, GermanyVolunteer in Commercial Marketing department at UEFA EURO 2024 -
Sports- & Fitness Administrator (Sport- & Fitnesskauffrau)Academy Of Sports Oct 2022 - Jul 2024Munich, Bavaria, Germany -
Sports Club ManagerTsv München Von 1860 E.V. May 2023 - Apr 2024Munich -
FreelancerinFreelance Jun 2022 - Oct 2022
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Management SupervisorServiceplan Group Mar 2021 - May 2022Munich, Bavaria, Germany -
Account DirectorPublicis Groupe May 2019 - Mar 2021Munich Area, Germany -
SabbaticalSabbatical Dec 2018 - Apr 2019
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Senior Account ManagerPascher+Heinz Dec 2017 - Nov 2018Munich Area, Germany -
Account SupervisorLeo'S Thjnk Tank Sep 2016 - Sep 2017Munich Area, Germany
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Account ManagerLeo'S Thjnk Tank May 2015 - Aug 2016Munich Area, Germany
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EventmanagerRasoulution Jun 2014 - Nov 2014Munich Area, Germany• Conceptualization, Planning and Organization of national and international Freeride Mountain bike events, such as 26TRIX (Austria), Swatch Prime Line Munich (Germany) and Red Bull District Ride (Germany)• Key Account Management: Budgetplanning, proposal management, development of project plans including respective resources, communication and reporting• Athlete Management: point of contact for athetes within the scope of events, sponsor liaison and support, partner acquisition -
Event Management StudiesAcademy Of Sports Apr 2014 - Aug 2014Germany
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National Product Marketing ManagerRed Bull North America Dec 2010 - Mar 2014Santa Monica, CaPackaging:Accomplishments:• Launched more than 36MM cans across all special packaging projects on a regional and national level from 2011 – 2014• Developed creative of 15+ special packages that brings to life the concept of each campaign and encourages the consumer to interact with the brand• Improved packaging approval process by developing and implementing a special pack process including a special pack proposal and design template, as well as detailed timelines for each packaging project • Managed After Action Review process for various special packs that helped optimizing future special packaging projects • Collaborated with Trade Marketing to create compelling, engaging and premium packaging POS and ensured all packages and POS tools are in compliance with Red Bull company guidelines as well as FDA requirements Retail Marketing:Accomplishments:• Led the first two Red Bull US Retail Marketing programs from development up until execution at the event by developing campaigns spanning across multiple departments• Achieved consumer engagement with 15,000 game participants, nearly 80,000 minutes of game time and incremental gains across 3,000 retail stores, such as 3,000+ additional displays and +30% Total Red Bull Sales over a 2 month periodAdvertising:Accomplishments:• Ensured 5+ local advertising campaigns were being executed according to plan• Achieved 1+MM site visits and 250,000+ attendance across 8+ advertising campaigns -
Brand Project ManagerRed Bull Gmbh Mar 2006 - Nov 2010Fuschl, AustriaEvent Management: Accomplishments:• Successfully planned and organized 20+ International Red Bull Colleges, BP Kick-Off Meetings, MM - and CC Meetings with up to 250 participants from 100+ countries per meeting, each meeting lasting 1 week:- Searched and negotiated suitable venues and planned side activities for each meeting- Facilitated communication with e.g. hotels and contractors to ensure smooth and effective run down of meetings- Developed print material and collateral and supported senior mangement with presentations- Coordinated travel and logistics for and served as main point of contact for participants• Coordinated 260 participants, media and hotels before and during „Red Bull Paperwings“ Contests in 2006 & 2009:Managed hotel reservations, created welcome packages, trained new and existing staff prior to the event on their responsibilities, served as point of contact for participants on site• Responsible for athlete management during Red Bull launch in DenmarkPackaging Management: Accomplishments:• Manage all international special pack requests by coordinating packaging process between Operations, Legal, Marketing, external design agency and vendors • Led color standardization throughout every production facility, size, product & material in order to ensure and maintain premiumness of the brand• Led briefing and implementation of color and size differentiation worldwide, as well as Energy and Sugarfree differentiation in order for consumers to easily differentiate between different can sizes and SKU’s• Ensured premium, correct branding and labeling on all SKUs worldwide through alignment process with Legal and OperationsNew Product Development: Accomplishments:• Successful simultanous launch of Red Bull Energy Shots in 15+ countries • Successful launch of Red Bull Cola in 5+ marketsBrand Management: Accomplishment:• Develop Red Bull brand manual for global Red Bull employees to ensure Red Bull global branding guidelines are met
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Executive AssistantRed Bull Gmbh Deutschland May 2002 - Feb 2006On Premise: Accomplishments:• Supervise 10+ undercover “Passing Off” missions in On Premise outlets with scouts, musketeers and lawyers that ensure consumers are not misled when buying Red Bull• Provide support to On Premise Manager on day-to-day basis: organize calendars, prepare presentations, plan and organize Regional Gastro Manager Meetings, manage expense reports and invoice approval processMarketing: Accomplishments:• Serve as Team Manager for Consumer Collecting teams (both Wings and SBM Manager) on a day-to-day basis: plan Wings missions, manage car pool and sampling textiles, support SBM’s with small fire planning and execution, check and approve invoices and travel expenses • Lead Movie Premiere organizations and sponsorships of film shoots with the Culture team• Led event execution as Team Manager of Wings Teams and SBM’s at „Red Bull Flugtag“, „Red Bull Soapbox Race“, „Red Bull Race Down to the Middle of the Earth“• Provide support to Marketing Manager: organize calendars, itineraries, plan meetings, prepare meeting minutes and presentations
Andrea Kutscheid Education Details
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Academy Of Sports1,7 -
Bbs FrankfurtHotel/Motel Administration/Management
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Igs Mainz-BretzenheimHigher Education Entrance Qualification/Abitur
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Academy Of SportsSports Studies
Frequently Asked Questions about Andrea Kutscheid
What company does Andrea Kutscheid work for?
Andrea Kutscheid works for Rapid Peaks
What is Andrea Kutscheid's role at the current company?
Andrea Kutscheid's current role is Account Director.
What schools did Andrea Kutscheid attend?
Andrea Kutscheid attended Academy Of Sports, Bbs Frankfurt, Igs Mainz-Bretzenheim, Academy Of Sports.
Who are Andrea Kutscheid's colleagues?
Andrea Kutscheid's colleagues are Daniel Pfaff, Florian Auburger, Hannah Gretsch, Adrian Büchelmaier, Lukas Hummelsberger, Aimée-Merle Nützel, Philipp Martin.
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