Andrea Lebron Email and Phone Number
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Andrea Lebron personal email
Andrea Lebron phone numbers
Senior SaaS growth marketing executive with over 15 years of experience in digital marketing, content marketing, marketing operations and demand generation. Experienced in leading and managing in-house marketing team members and external agencies. Marketer delivering the full range of marketing from strategy to execution. Served several industries including fintech, AEC (architectural, engineering, construction) across the public sector and private sector, open source SaaS software in the password manager/cybersecurity space, proprietary emergency notification software for public safety, k-12 and higher education, enterprise, SMB, and mid-market including (manufacturing, healthcare, and IT).My passion: working for mission-driven companies. I love working for teams that are making a positive impact in the world and using tech for good, whether it's workplace safety, cybersecurity awareness, financial data management, or drinking water access. Who is non-work Andrea? I’m a mom to three girls, two dogs, a snake, married to a chef, amateur baker, proud to be Latina thanks to my Colombian parents, and working on leaving a legacy.
Arcesium
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Vp Of Demand GenerationArcesium May 2023 - PresentNew York City, Ny, UsHead of Demand Generation, purview includes leading a team in supporting growth marketing, account-based marketing, marketing operations, marketing reporting, performance marketing, and outbound marketing via Inside Sales. Targeting clients across the hedge funds, institutional asset management, and private markets spaces looking for fintech, data management solutions.
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Co-Founder, AdvisorListen To Your Mothers Apr 2023 - PresentBoston, Ma, UsGathering insights on working mothers to help employers reimagine the workplace. -
Senior Demand Generation ManagerTrinnex Oct 2021 - May 2023Manchester, Nh, UsWorking alongside the VP of Strategy and Marketing, I led all marketing for Trinnex, a brand new start-up subsidiary for CDM Smith. I worked with and managed two direct reports, implementing a variety of marketing programs. Trinnex provides digital services and software, such as artificial intelligence and machine learning for predicting water pipeline material, to help drive infrastructure initiatives forward for our water utility clients. -
Marketing ConsultantConfidential May 2022 - Apr 2023Worked as a freelance marketing consultant for an Italian-based Emotion AI company. Tasks included writing blog posts, executing paid and organic marketing campaigns, and conducting market research.
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Senior Demand Generation - Digital Solutions (Pre-Trinnex)Cdm Smith Oct 2021 - Jan 2022Boston, Ma, UsIn this role, I was working on launching the new company, Trinnex, before it was officially announced. Trinnex is a subsidiary of CDM Smith. -
Demand Generation Marketing ManagerBitwarden Jan 2021 - Oct 2021Santa Barbara, Ca, UsPlanned and launched product-led growth campaigns (free trial/freemium model) through website, programmatic and email channels; Served as main project manager for all paid programs, including coordinating with vendors and internal stakeholders to execute new campaigns or maintain existing programs; Managed campaign and paid program annual budget in the upper hundred thousands; Managed vendor relationships, including contract negotiation; Led ABM program and SEO activities; Supported the open source community; Bitwarden is mostly in the DTC space but I was brought in to help put in place enterprise marketing programs -
Director Of Digital MarketingRave Mobile Safety Aug 2017 - Jan 2021Framingham, Ma, UsAs the Director of Digital Marketing, I managed a team of digital experts (5 employees and 2 vendors) supporting B2B SaaS marketing efforts for the company's social media, marketing automation, marketing operations, website maintenance, SEO, SEM and blog strategy programs. I also established the ABM program and and managed Triblio for campaigns. Marketing reporting was also part of my role, with monthly KPIs and quarterly board reports. Personas spanned across higher ed, K-12, corporate/manufacturing, healthcare, and state & local government. Our sales-led model focused on meeting KPIs such as demo requests, talk to sales, and sales hotline calls.I was promoted from Senior Digital Marketing Specialist to Digital Marketing Manager and Director of Digital Marketing during my 3.5 year tenure. -
Senior Communications SpecialistCdm Smith Jan 2007 - Aug 2017Boston, Ma, UsCorporate Marketing Communications covering Program Management, Design/Build and Environmental Issues•Managed two previously-established firm-wide external marketing campaigns. My daily activities included interviewing experts for developing marketing content for the firm's client-facing website, managing social media activity related to the marketing campaign, working with leaders in the firm in identifying hot topics to guide future content development or other marketing needs, and developing content for the firm's quarterly client newsletter. I used Salesforce, Marketo, SproutSocial, Sitecore and Cision for most of my tasks.Marketing Writer for Industrial Group (January 2009 - December 2015)•Provided marketing support for private sector sales team, servicing industrial segments such as oil & gas, chemical, manufacturing, and electric utilities•Involved in marketing material and graphics development (brochures, proposals, qualifications statement), coordination and facilitation of strategy meetings such as business planning and brainstorming sessions, coordination of conference activities for organizations such as HydroVision, Edison Electric Institute, and the World of Coal Ash, and research of market trends•Managed and updated the Industrial Sharepoint Intranet Site•Assisted in firm-wide sustainability initiatives such as the Carbon Disclosure Report (CDP) Marketing Intern August 2007 - December 2008Marketing Writer Co-op January 2007 - June 2007
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Director Of Special Events/MemberSmps Boston Jan 2009 - Jul 2017Boston, Ma, UsDirect the special events committee in planning the Chapter's Holiday Party and Awards Gala celebration from venue selection to promotion to execution.Prior to 2015, was member and co-chair for awards committee -
Marketing/Copywriting InternMediaspike Nov 2007 - Apr 2008Us•Assisted marketing manager in copywriting search engine optimization content for the company’s three website businesses •Posted and edited pages on company's websites•Wrote press releases to inform the public of the services that the website businesses offer -
Sales AssociateH&M Aug 2004 - Nov 2007Stockholm, Stockholm County, Se•Promoted to title of “Responsible”; acting as a liaison between employees and managers & awarded “Employee of the Month” Twice•Trained four employees including employees for stores in new areas and for the Boston location•Assist customers with lingerie or accessories selections•Utilize electronic cash register for cash and credit card transactions•Restock products as needed and create product displays to increase sales -
Marketing Associate Co-OpAdvanced Resources Marketing Jan 2006 - Jun 2006•Assisted long term care insurance agents in creating long term care quotes and replenished materials as needed•Prepared marketing tools for potential clients from associations such as AAA, MFT, MMS, MSCPA•Worked closely with the vice president of marketing and senior marketing associate on marketing projects•Maintained and organized client database (Lead Tracker) and production reports•Provided overall support to all clients and agents
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Marketing InternMellon Financial Jul 2004 - Aug 2004Us•Edited and assembled presentations•Attended meetings regarding new plans for marketing services•Performed regular office duties such as filing, faxing, photocopying -
Peer TutorSociedad Latina Inc 2003 - 2004Boston, Ma, Us
Andrea Lebron Skills
Andrea Lebron Education Details
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Northeastern UniversityMarketing/Management -
Curry CollegeMaster Of Business Administration (M.B.A.)
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D'Amore-Mckim School Of Business At Northeastern UniversityAdvanced Management Certificate Courses
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Boston Latin Academy
Frequently Asked Questions about Andrea Lebron
What company does Andrea Lebron work for?
Andrea Lebron works for Arcesium
What is Andrea Lebron's role at the current company?
Andrea Lebron's current role is Demand Gen | Growth Marketing | Mom 3X | Exploring Marketing Across Different Industries.
What is Andrea Lebron's email address?
Andrea Lebron's email address is al****@****ety.com
What is Andrea Lebron's direct phone number?
Andrea Lebron's direct phone number is +150853*****
What schools did Andrea Lebron attend?
Andrea Lebron attended Northeastern University, Curry College, D'amore-Mckim School Of Business At Northeastern University, Boston Latin Academy.
What are some of Andrea Lebron's interests?
Andrea Lebron has interest in Etc, Confidence, Salsa Dancing, Books, Singing, Company Histories, Playing Music (Piano).
What skills is Andrea Lebron known for?
Andrea Lebron has skills like Marketing, Proposal Writing, Copywriting, Strategy, Management, Social Media, Training, Event Planning, Leadership, Indesign, Press Releases, Project Planning.
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