Andrea Lam Email & Phone Number

San Francisco Bay Area, Ca, Us

Cambridge, Ma, Us

As the Data Analyst at Carbon Counts, I managed everything numbers-related: from engagement analysis, monetization measurement, to key insights communication and delivery. I was the go-to resource for understanding how our live game was performing with our audience, where it was headed, and had significant influence on shaping the game production design based on data-driven results. Key accomplishments include:• Dynamic BI Tableau Dashboards: Delivered and maintained 15+ live comprehensive data visualization dashboards in Tableau that showcased core metrics and KPIs, empowering stakeholders across multiple departments to monitor real-time performance, identify trends, and make informed rapid iterations for game design.• Data-Driven Game Design: Influenced game production and strategic business direction through data-driven KPI metrics. Provided critical actionable insights to stakeholders, improving D1 retention rate by +26% on average over three major releases.• Insights Team Lead:Established and managed the Insights Team, consolidating data across Marketing, User Acquisition, and Customer Support to provide holistic research and analytical findings from multiple channels of information, and present compelling data stories back to the wider team.Women/Non-Binary Focus Group Creator:Established and managed the Women/Non-Binary Focus Group, facilitating free and open discussions in a safe space for people of marginalized gender. Produced 7+ major insights that directly drove development of new core game features improving D3 retention rate by +46% on average over three major releases.

Vancouver, British Columbia, Ca

Spearheaded vendor performance management and continuous improvement plans at Article. Key accomplishments include :• Vendor Performance Database and Reports: Successfully developed and maintained a comprehensive database to objectively assess vendor performance. Generated analysis reports that provided clear insights into vendor performance, enabling effective decision-making. Collaborated closely with multiple departments to gather requirements, define key metrics, and establish evaluation scoring criteria.• Tableau Dashboards for Business Insights:Created, deployed, and maintained a robust suite of Tableau dashboards, offering fast and visually impactful insights into supplier performance across various aspects. Empowered Article with valuable information for monitoring and optimizing supplier relationships.• Vendor Performance Review Package: Spearheaded the creation and implementation of comprehensive vendor performance review packages for the Sourcing Team. Consolidated key metrics across multiple functions, delivering crucial performance scorecard reporting, an external supplier guide, supplier and Article CIP consultation and strategy, Tableau dashboards, presentation slide decks, and more.

Ca

Accomplished Pricing Analyst with a strong proficiency in optimizing pricing strategies and a proven track record of driving revenue growth within the rental industry. Key accomplishments include:• Automated Rental Pricing Process: Spearheaded the development and implementation of a systematic, data-driven process for evaluating and generating rental rates across the entire equipment catalogue. Incorporated operational costs, market intelligence, and unit performance data to ensure optimal pricing strategies, resulting in utilization increase of up to 11%.• Customized Pricing Strategy: Revamped blanket discount pricing lists for preferred customers, with the potential to generate over 500K in additional annual incremental revenue.• Dynamic Pricing Implementation: Introduced dynamic pricing system, empowering sales with real-time access to best suggested pricing on equipment across all branches in Canada. Integrated equipment performance data and market insights, enabling representatives to make informed pricing decisions instantaneously on the ground.

Ca

Vancouver, British Columbia , Ca

Accomplished marketing analyst with a strong focus on driving business success through strategic initiatives. Key achievements include:• Product Research Excellence: Orchestrated the development and implementation of a robust product research and development process, effectively assessing target markets, customer needs, and optimal price points. • Competitor Market Analysis and Reporting: Pioneered an analytical framework for collecting and analyzing data on competing brands. Produced in-depth reports that provided valuable insights into the current marketplace landscape, equipping the team with critical information for informed decision-making while staying ahead of industry trends.• Pricing Analytics Expertise: Established and executed a comprehensive pricing strategy, contributing to reducing operational costs while simultaneously increasing sales revenue. By leveraging data and analytical insights, pricing decisions were optimized for maximum profitability.

Vancouver, British Columbia , Ca

Vancouver, British Columbia , Ca

Vancouver, Bc, Ca

Pricing Analyst responsible for compiling and reporting on competitive global market analytics, providing valuable insights to support strategic decision-making for the largest biotech company in Canada.Key achievements include:• B2B Onboarding: Successfully initiated and managed B2B eProcurement connections, resulting in a significant increase in sales to our most frequent and consistent large customers through a streamlined process.• Competitive Market Research: Utilized data scraping and Excel skills to enhance the efficiency of competitive global product analysis, enabling faster and more accurate insights.• Pricing Strategy: Played a key role in updating the pricing process for a rapidly expanding custom orders service, enabling key customers to receive customized quotes on demand.

Vancouver, Bc, Ca

Burnaby, Bc, Ca

Vancouver, British Columbia, Ca

Vancouver, British Columbia, Ca

Vancouver, British Columbia, Ca

Vancouver, British Columbia, Ca