Andrea Raynor Email & Phone Number

San Francisco

Provides accounting and billing support to the project team. Responsible for setting up projects in ERP, preparing invoices per billing cycle, monitoring project financials and providing financial information to project management teams and senior management of the company.

Vallejo

Building businesses by partnering with owners to create unique brand awareness that leads to sustainable growth. Project Management. Business Growth, Branding. Merchandising selection. Social Media Promotional Design, Publication Design, Corporate Communications, Interactive Design, Motion Graphics, Social Media Campaign strategies, Business Development, Process Improvement, Product Design & Development

San Francisco Bay Area

Managed the product development pipeline from concept to market. Developed project plans, innovative briefs, analyzed market opportunities and worked with a cross functional team to bring products through a complete launch cycle. Worked on developing product messaging including measuring performance post launch. Worked on cross departmental team to accomplish strategic planning, project management, packaging development, consumer research, vendor relations, market analysis and product marketing. Introduced Agile thinking to the product design process.Key planner in start up of aromatherapy product manufacturer sold to retailers in the gift industry. Developed strategic plans for all product design and sales/marketing functions of company. 20% increase in sales each year for three consecutive years. Designed and executed all customer service standards to match company visions. Implemented on boarding account strategy from cold call to reorder contact. Communicated via social media, email newsletter and direct correspondence to ensure consistent information to retailers, distributors, sales reps and retail customers. Worked with owner in all branding decisions : pricing, promotion, placement, product, and profit.

Turn around management of 13 retail /salon doors with operations sales of $10 million through three changes of ownership. Implemented new systems: POS, allotment, HR, marketing, & inventory control. Retrained, motivated, developed and recruited team to hit all operational goals. Restructured financially draining district into a district with 7% contribution increase in first six months and 50% profit improvement in first year. Analyzed profit and loss statements to make stores more efficient. Partnered with allocation, marketing, and merchandising to ensure customer’s needs being met through all turnaround transitions.

Berkeley

Managed Retail and online channels for local soap and personal care manufacturer and retailer. Responsible for all recruiting, hiring, training, merchandising, and managing of three permanent stores and temporary holiday pop ups. Led seasonal initatives such as soap parties, perfume making classes, and do it yourself soap making bar. Designed company newsletter, giftbox selections and worked on product design team to produce new products.

Oversaw retail sales operations of ten locations, managing over 100 employees for 30 year old Bay Area legend of personal care products. Responsible for planning, organizing, commanding, coordinating, and controlling retail channel (nine stores). Reported directly to company owner. Designed marketing and promotion plan. Devised strategy for merchandising of core products including revision and execution of window displays. Revised costs to maximize bottom line of P&L. Reported directly to company owner. Designed marketing and promotion plans, purchased wholesale for store gift items, and wrote catalog copy for yearly catalog.

First layer of distribution support for Vodafone Satellite Services- one of a team of eleven for nationwide distribution. Worked closely with master agents, 80 + sub-agents, and marketing department to introduce new product to niche market. Made direct sales calls, signed up additional segment dealers and executed sales strategies for wireless outlets. Participated in multiple marketing cross function teams to implement new programs such as 5 minute bundled minutes, phone rental and a customer activation process. Supported both marketing and distribution at various trade shows.

Operated Pasadena retail store with success at exceeding sales quotas monthly. Worked with multiple departments to maintain resources for the store. Coached a staff of 13 reps and one assistant manager on successful selling skills to achieve commissioned based pay. Maintained strict/rotating merchandising standards. Coordinated monthly manager and staff meetings. Crucial role in successful implementation of company directives during Verizon name rollout.

Responsible for all aspects of store contribution to company financial growth. Managed/opened six units (100+ employees) in new Southern California Region . Directed hiring, training and development, ordering, budget development and control. Focused on balancing team harmony in fast paced environment while keeping productivity high. Exceeded both sales as well as contribution consistently. Set up and opened Market Street; Implemented company structure in new region. Developed a refined palate with daily coffee tasting and monthly food tastings.

Small business café in the Mission District. Consulted with owner weekly on various areas: concept, business plan, promotions, food standards, store design/ layout, product selection, equipment use and maintenance, marketing plan and human resource needs including employee manual, benefit implementation, and insurance plans.

Maintained strict merchandising and customer service standards in various departments: plush, children's books, preschool, and newborn. Specialized in high ticket areas: Steiff bears, customer children's furniture. Performance consistently rewarded for sales achievement. Perfected a pristine merchandise appearance and a friendly, approachable staff.

Bachelor Of Science, Industrial Technology

Master'S Degree, Interaction Design

Project Management

Education record

User Experience Design

Education record

User Experience: The Beginner's Guide The Psychology of Online Sales