Andrea Leone Email & Phone Number

Bristol, Bristol, Gb

Responsible in leading cross category consumer and combustibles category strategy development, identifying consumer and commercial opportunities across all IMB markets and having ownership of the portfolio strategy process, frameworks and guidance. Lead the Portfolio Management function, driving commercial advantage whilst balancing portfolio complexity through consumer-led portfolio decisions as well as work together with Regional and Cluster marketing to define per-market portfolio strategy. Oversee the identification of opportunities for brand-agnostic innovation based on consumer insights.

Bristol, Bristol, Gb

In my most recent role, I aim to ensure smooth flow of operations through effective management of three product categories, including Electronic Vaping, Oral Nicotine, and Heating Tobacco across Europe. Drove business development by creating and deploying accessible and effective business model based on data-driven decisions. Meet commercial targets through implementation of best practices.

Bristol, Bristol, Gb

Appointed as management committee member to grow NGP businesses in SEE cluster. Ensured seamless workflow through improvement and implementation of cultural and behaviours changes in fast-growing category. Optimised operational efficiency by recruiting, onboarding, training, and building high-performance NGP team from 2 to 14 members.

I was responsible for rolling out blu brand to develop and grow electronic vaping category driving alignment of overall operations by recruiting and building local team. Ensuring delivery of excellent services through development and deployment of service level agreement with third parties and achieve financials and commercial objectives

Bristol, Bristol, Gb

I was assigned with the task of facilitating business continuity and growth by rolling out Travel Retail business across the globe. Improving customer satisfaction and retention rates through implementation of consumer centric approach and portfolio strategy.

Bristol, Bristol, Gb

My duties comprised of identifying preferences, attitudes, motivations, and buying behaviour of targeted customers by co-ordinating consumer researches and forecasting. Leading consistent business growth by overseeing market, brand, and trade insights. Analysing industry, competitive position, and pricing strategies for developing effective taxation and pricing modelling.

London, Gb

As my tenure in British American Tobacco Italia Product Manager, I supported brand development by launching brand and innovation initiatives. Streamlined overall company operations through effective agency management as well as ensured optimum utilisation of budget.

London, Gb

London, Gb

London, Gb

Master Of Engineering - Meng, Electrical And Electronics Engineering

Telecommunication