A marine conservation enthusiast at heart, Andrea is taking her branding and comms experience to the environmental conservation NGO - Conservation International to drive youth and community engagement.A integrated marketing consultant with over 15 years of experience in digital, media and communication companies, Andrea's unique advantage lies in her ability to spot and develop ideas with potential for scale. She brings both in-house and agency experience to a wide range of industries spanning environmental conservation, FMCG, finance, media, tech and hospitality. As Program Director of Marine Stewards, she created its flagship conservation programs ReefX and FishX. For six years at the Ogilvy & Mather Singapore and Hong Kong offices, Andrea led key retainers and projects across B2B and B2C brands including Huawei, Coca-Cola, Nestle, HSBC and SG50. Signature projects she has developed include the inaugural Share A Coke campaign in Singapore, IBM's global award-winning smarter cities LinkedIn community, and SG50's partnership with Airbnb for the Esplanade staycation.Andrea graduated from the University of Melbourne with a Bachelor of Arts, double majoring in Media & Communications and Political Science. She has lived in Singapore, Australia and USA and is an avid scuba diver and second hand furniture shopper.
Listed skills include Social Media Marketing, Online Advertising, Digital Strategy, Marketing Communications, and 23 others.