As a dynamic and strategic leader, I was directly recruited by the Founder of SMSGlobal to drive the company's transformation and global expansion. Reporting directly to the CEO, I oversee day-to-day global operations across critical markets, including North America, the United Kingdom, the UAE, and Australia/New Zealand.With over 25 years of global experience, I combine in-depth research with practical application to identify and seize growth opportunities. This has led to substantial advancements in revenue and profitability. My expertise lies in implementing innovative policies and processes that streamline operations and strengthen organisational structures.Key Achievements:Global Expansion Leadership: I provided strategic guidance to the Executive Leadership Team during our expansion into the United States and UAE, helping reposition SMSGlobal as a market leader.Operational Excellence: I collaborated closely with the executive team to align systems, projects, and resources with SMSGlobal's long-term objectives, ensuring smooth, efficient operations.Strategic Development: I played a crucial role in developing and executing strategies for new product deployment, cultural integration, and change management.Revamping Sales and Marketing: I led the transformation of sales and marketing processes, integrating AI technologies to boost efficiency and reduce costs. This resulted in a 60% year-on-year increase in EBITA and over 40% revenue growth.Driving Business Pillars: I actively drive the business pillars of acquisition, retention, and growth across the company, ensuring the sustained success and expansion of SMSGlobal.

This full-service mortgage broking and financial planning company provide an innovative and enduring financial service relationship for new and existing clients through the development and protection of their most valuable assets – family, lifestyle and wealth.The initial focus was to consult on growth strategies and mature the business to deliver an expansion plan, taking the business on a journey to scale.Drawing on business growth and global start-up experience enabled me to chair Director meetings and create long and short-term business and marketing strategies to increase revenue, increase market share and enhance brand reputation. Tripled loan submissions from 28M to 100M and double premium submissions in a four-month period. This was achieved by working with brokers on individual business plans, identifying lead generation opportunities, recruiting high performing brokers and coaching them on how to achieve business goals and monitoring their own performance as well as establishing buddy systems.

Provided the leadership, management and vision that was necessary to ensure that the company had the proper operational controls, administrative procedures, reporting procedures and people systems in place to effectively grow the company and to ensure financial strength and operating efficiency.Maintaining profitable operations through effective leadership, team coaching and motivational initiatives also involved managing financial operations including P&L and budget planning and management whilst creating strategic plans and setting company goals.

One of my highlights during my first 12 months as Head of Sales involved dramatically increasing US division sales year on year and generating a healthy increase in revenue by identifying partner channeling as the key to growth and targeting thousands of software customers through a single integration.

Providing hands on assistance to implement coaching and training helped develop individuals and create a high performing workforce. I was personally ranked in the top 1% of Sensis’ +1 Australian sales force for 2007, 2008 and 2009. This meant that I received formal industry recognition and was awarded with CEO Club Membership (2008/09) and the Circle of Excellence Award (2007/08/09).