Andrea Liberman Email & Phone Number

Santa Monica, CA, US

Los Angeles Metropolitan Area

Philadelphia, Pennsylvania, United States

Los Angeles Metropolitan Area

• Developed launch plan for new sunscreen product estimated at ~$10M gross trade sales value by evaluating competitive landscape, identifying consumer target segment, determining product positioning and messaging, and.
• Created strategy for partnerships with non-traditional retailers (e.g., amusement parks) by outlining strategic evaluation criteria and identifying and evaluating opportunities to develop recommended partnerships worth.

Dallas, Texas

• Led participation in 2 beauty boxes, delivering ~1,000 samples to potential consumers by coordinating with cross-functional stakeholders to design packaging, manufacture samples, launch unique landing pages, and create.
• Evaluated potential of expansion through spa channel by interviewing ~10 industry experts and drafting detailed playbook

Greater Nashville Area, TN

-Volunteered 3 times weekly in the vendor office; sold newspapers to vendors, used database to track vendors' sales, solved vendors miscellaneous issues-Learned about political issues in Nashville related to homelessness

Greater Nashville Area, TN

-Received Highest Honors in the psychological sciences department for my research on how potential donors change their donation amount based on how the amount raised is displayed -Spent two years performing background research, designing and conducting an experiment, writing my thesis paper, and presenting to peers and professors

Dallas, Texas

-Work in a research lab studying human judgment and decision-making: create/distribute surveys for data collection and conduct statistical analysis of observations for university research-Examined participants’ estimations of probabilities related to levee failure, results contributed to a project aimed at improving flood-protection systems and government.

Dayton, Ohio Area

-Developed and executed methods to analyze the number of guests served, the nutrition of the meals, the amount of food donated, and other data to create an Infographic to inform potential donors and aid in a $1.4M expansion project-Delegated cooking, cleaning, and serving tasks amongst volunteers to aid in feeding approximately 200 guests per day-Handled.

Dayton, Ohio Area

Centerville, Ohio

Master Of Business Administration - Mba, Marketing & Operations

Graduation with Honors (GPA in top 20% of the Class) Nonprofit Board Fellow - BalletX Board Dynamic Marketing Strategy Teaching Assistant.

Bachelor’S Degree, Cognitive Studies, Economics, Corporate Strategy

Involvement: Hillel Jewish Student Center (VP Membership/Engagement, First Year Board) Consulting Academy (Director) Peabody Academic.

History

Activities and Societies: Entrepreneurship Living Learning Community Semester Abroad

International Business, French

Summer 2017 Study Abroad International Business and French Conversation Courses

High School

Activities and Societies: Coeds Dance Team (Squad Leader), Wind Symphony, Key Club (President), Unit Assembly, French Honor Society.