Andrea Lien Email & Phone Number

Content Strategy and Development• Lead the development and revision of inclusive content across various formats, including books, ebooks, audiobooks, microlearning content, podcasts, content marketing, and e-learning materials, ensuring scientific integrity and relevance to consumers.• Manage content creation, from concept to production to implementation, to drive acquisition, engagement, and retention.• Develop and execute content strategies and plans, producing high-quality material that supports projects and plans.• Tell compelling stories that make complex healthcare information accessible and relatable to consumers and professionals, driving enthusiasm for the enterprise’s brand in multiple channels and personas.Healthcare Expertise and Thought Leadership• Stay informed on new trends and best practices in healthcare and wellness, identifying opportunities for the brand to contribute to the cultural conversation.• Collaborate with internal clinical experts and other SMEs to ensure content is based on the best science or lived experience and to identify future opportunities.Leadership and Collaboration• Manage and develop talent, both internally and externally, to build a high-performing content team.• Foster a culture of collaboration, working with cross-functional teams to envision and produce compelling content.• Provide constructive feedback and guidance to team members, ensuring excellence in writing and editing.Diversity, Equity and Inclusion• Ensure content strategy is formed with diversity, equity, and inclusion in mind, considering DEI throughout the content development process.• Research and educate others about the lesser-known facets of DEI that affect learning and understanding as well as access to healthcare and therapeutic empowerment.• Facilitate biweekly Conscious Inclusion Dialogue Group (30-60 participants across organization), focusing on diversity, equity, and inclusion (DEI) issues in the enterprise, industry, and beyond.

Greater Minneapolis-St. Paul Area

Dashe & Thomson specializes in change management, instructional design, and other learning solutions. I was responsible for developing and managing marketing programs in specific channels to support lead acquisition, customer retention, business development, and advance brand building. I developed a particular interest in design thinking, learning management systems, and digital content delivery solutions.• Determined, directed, and drove Communications Plan; logged the dates, personnel, resources, expenditures, and goals of the yearly activity• Assisted CFO/CEO in fulfilling requests for policy and compliance materials, proposals, and other corporate communications materials as needed, writing and/or copyediting to ensure consistency and accuracy; supported Sales in fulfilling RFPs• Conceptualized and executed multi-channel campaigns and programs• Gathered and used metrics and research to establish positioning as well as identify target audiences and target markets in order to develop specific objectives for different channels and segments• Collaborated to develop overall marketing strategies and aligned programs and inbound marketing execution• Understand and develop customer personas and the customer buyer journey to inform and optimize marketing programs and strategies• Analyzed program results across multiple channels to develop insights for future campaign development and go-to-market strategies, informed outreach strategies, increased customer conversions, generated more qualified leads, and developed ROI for marketing channels and campaigns• Designed and developed promotional programs, advertising, and marketing communication materials to further company sales objectives• Evaluated customer insights, consumer trends, market analysis, and led team to marketing best practices to build successful strategies• Managed and partnered with creative teams, other internal stakeholders, and external vendors to develop marketing materials

Edina, Mn

• Oversaw and directed Managing Editor while focusing on digital business development and growth with new focus on business-to-business media relationships and production, nurturing and gaining key relationships in partnership with Lavender sales team• Managed public and media relations; coordinated spokespeople and materials for company• Created print, marketing, digital content, and video materials using desktop publishing, photography, and video editing software• Expanded online presence with procurement of materials via content partners, publicists, and inclusion of community and key customer voices for Lavender touchpoints • Produce weekly e-newsletter with focused mailing lists for community building, visibility, marketing, and revenue; recent data-driven revamp increased list by 33%

Minneapolis, Mn

• Directed all editorial functions, collaborate on art direction and production, and plan editorial calendars for bi-weekly glossy magazine with circulation of 33,400; over 150 issues to date (26/year)• Authored over 300 articles, personally winning nine awards for production and nine awards for writing• Managed photo/video shoots and use graphic design and post-production skills as needed for print and digital platforms• Coordinated all content of Lavender Media, including top-editing all copy, effectively managing the budget, and efficiently trafficking between departments to meet daily, weekly, and bi-weekly deadlines• Strategized internal and external branding and storytelling for both the community and the peripheral audience• Prepared and executed bi-weekly editorial logs to be commensurate with fluctuating ad revenue, staying within similarly fluctuating budgets • Maintained award-winning WordPress website, www.LavenderMagazine.com, with 44,000 bi-weekly visitors, created after UX/UI evaluation and development

Planned and implemented artistic direction, copywriting, graphic design, internet marketing, media relations, and special eventsDesigned company websites, coordinated and maintained all content for the websites as well as materials for third-party sites such as HouzzManaged special events including partnerships with the Luxury Home Tour and Parade of HomesCoordinated vendors for collateral materials, photo shoots, styling, and ad buys

The International School of Minnesota (ISM) is a private, for-profit, college-preparatory school for PS-Grade 12 students and is owned by the SABIS® Educational System of the United ArabEmirates. Initially hired to be the Marketing Coordinator, my duties quickly expanded to oversee all Admissions, Financial Aid, and I-20s (student visa applications) for The School, in addition to the marketing initiatives. Responsible for marketing, communications, public/media/parent relations, special events, and branding.

Minnesota Friends of the Orphans (now Friends of the Orphans) provides direct support to Nuestros Pequeños Hermanos, homes for orphaned and abandoned children in Latin America and the Caribbean. As the Director of Development, I was responsible for the planning, supervision, completion, and evaluation of the entire Annual Fundraising programs of MFO through communications, marketing, special events, and branding.

Point2Point Communications Solutions, Inc., was the corporate subsidiary of Twin CitiesPublic Television (TPT) and offered business-to-business event, video and television production as well as webcasting services. As the Communications Coordinator, my position was a combination of Public Relations/Communications coordination, marketing assistance and office management.