Andrea Lillo Email & Phone Number

New York, Ny, Us

Greensboro, Nc, Us

—Oversee the content of a brand targeting interior designers, as well as develop and host its conference, the Designer Experience. —Plan and manage content, design and layout of its print issues. Manage freelancers; assign, support and edit copy. —Plan, record and edit videos with interior designers for weekly Profiles in Design video series.—Manage production process. Copy edit all print pages during production.—Research, report and write about industry trends and topics, from how designers are addressing skilled labor shortages to the rise of porcelain countertops. —Represent the brand at markets, showhouse openings and other events. —Moderate panels at markets or other events.—Participate as a judge for industry programs, including SIIA’s Jesse H. Neal Awards (2023 and 2024), the International Society of Furniture Designers’ Pinnacle Awards (2022) and Innovation + Design Awards (2023) and Coverings’ Installation & Design Award Winners (2023).—Frequently update the website, including posting original articles and slide shows as well as stories and product previews from the print issues.—Recruit, schedule and interview subjects on camera at company’s video news desks at industry trade shows and markets.—Coordinate, edit and send out twice-weekly e-newsletters.—Hosted or co-hosted webinars on such topics as taxes for interior designers, how to start a textiles collection and lighting technology.—Launched Material Matters feature for print and online in January 2022 and which takes a deep dive into a particular material. Topics have included quartzite, upholstery foam and performance fabric.—Serve as lead Social Media Editor for Instagram, Facebook and LinkedIn.—Joined Designers Today in April 2020 as managing editor. Named executive editor in April 2022.

Greensboro, North Carolina, Us

—Managed content, design and layout at print B2B publication.—Created content with Editor in Chief. Managed freelancers; assign, support and edit copy.—Copy edited all print pages during production.—Served as HFN’s lead Social Media Editor for Twitter, Instagram, Facebook and LinkedIn. Launched the Twitter account in 2009. —Served as Editor of the HFN Idea Book. Managed content, design and layout of this exclusive market supplement. The digital version included multimedia enhancements such as video and audio interviews and slideshows.—Hosted HFN’s podcast, The Inside Scoop. Interviewed personalities behind the brands. Episodes were 20 to 30 minutes long. —Lead editor for six furniture market supplements annually. Created content and managed three supplements for the Housewares Show.—Wrote cutting-edge features and cover stories on retail, consumer trends and product categories, including rugs, home decor, cookware and lighting. Researched and wrote trends page.—Serve as Lighting Editor for Home Accents Today, a sister publication. Launched HAT’s quarterly lighting supplement in 2018.—Write, edit and send out HFN’s e-newsletters.—Represented HFN at national and international trade shows and events. Recruited, scheduled and conducted on-camera interviews at company’s video news desks at industry trade shows and markets.—Media panel participant at the Housewares Show (2017, 2018, 2019); Presenter at the smart technology program at the Housewares Show (2019); Juror and on-stage presenter at the home industry’s ICON Awards (2018); Panel moderator at HFN’s Total Home Omnichannel Summit (2016, 2017); Seminar moderator at the New York International Carpet Show (2016)—Served as Senior Editor from 2006-2010 and Fashion Editor from 2010-2018.

Greensboro, Nc, Us

Contributed articles to HFN's sister publication Designers Today (designerstoday.com), an online publication that targets interior designers. For the Fall 2016 issue, I profiled high-end experiential retailer Pirch as well as covered the launch of colorful sink company Whyte & Company. Other articles include "Build the Bathroom" for the Fall 2015 issue and "Build the Room: Kitchen" and "Street Scene: Retail Hot Spots for Home Furnishings" for the Summer 2015 issue.

B.S., Communication

Education record