A big picture thinker who knows that the devil's in the details. Driven by work that is both analytic and creative. A strategic, logical mind, curious and restless. Strong urge to make processes and communication smart and efficient. An extraordinarily high bar for the quality of work in self and others. 15+ years of experience across a wide range of businesses:- Texas Highways Magazine & other Official Texas Travel Literature- Chipotle Mexican Grill- Storck (Werther's Original, Werther's Sugar Free, Merci chocolates)- Jarritos Mexican Soda- US Air Force- American Legacy Foundation / EX- MasterCardExpertise includes:- Developing marketing strategies & plans- Articulating & crafting brand identity- Managing staff, with an emphasis on communication and collaboration- Managing & analyzing all aspects of circulation, distribution, and marketing for paid magazines and free literature- Creating, managing, and actualizing budgets, large and small- Identifying and overseeing research for target audiences and segments- Performing market segmentation & analysis (CDI, BDI, etc.)- Managing media buys and programs from brief to development to execution to post-reporting, including National and Local Broadcast, Print, Outdoor, and Digital- Creating and maintaining key relationships with vendors and external partners
Listed skills include Integrated Marketing, Media Planning, Advertising, Comscore, and 28 others.