With the help of an amazing team of writing, editing, art and production experts, I help lead the creative/copy direction for 11+ titles under the Colony Brand, Inc. umbrella.Brand Builder:• Write emails, social content, Web/mobile copy, product videos, catalogs, campaign themes, product names, packaging, etc.• Rebrand/launch new acquisitions like Wisconsin Cheeseman and Montgomery Ward• Translate business goals to inspire creative teams to “flex” their branding muscles• Present concepts to executives, lead brainstorms, inspire ideas and create roadmaps• Oversee brand consistency and voice across all marketing channels• Created a Copy Style "WIKI" for brand messaging and information consistencyTeam Director:• Manage and mentor writing and editing team, coordinate/negotiate freelance and agency help• Set department and individual performance goals• Develop and empower "best practice" creative skills in Web, social, catalog and retail channels• Lead collaboration/process improvements between departments• Develop calendars, schedules, budgets and resource plans

Work Includes:Brand strategy planning, social media content, public relations, print and web advertising, instruction manuals, educational videos, employee handbooks, brochures, speeches, media training, television/radio ads, eventsClients Include:Businesses: Wisconsin Department of Health, Miller Brewing, Kraft, Budweiser, Edy’s Ice Cream, The GEO Group Translation ServicesIndividuals/Special Interests: The Nature Conservancy, Habitat for Humanity, Dr. Patricia McConnell, Muhammad Ali, Coretta Scott King, Al Gore, Jimmy Carter, Fraternal Order of Police and Firefighters, GRROW.org, Best Friends Animal Sanctuary

From writing newsletters and patient education materials (including a detailed book on birthing!) to physician promotions and advertising, I tackled the wide world of healthcare education and marketing in all mediums.

From writing social media content, catalogs, emails, homepages, product pages and advertising to concepting new selling strategies and leading teams, my work helped increase sales to meet aggressive budget goals.

Tackled all-things-copy including web, catalog, user interface/navigation strategy, newsletters, press relations and more. Helped manage the implementation of shopping tools and search engine ad campaigns among many rewarding (and profitable!) projects.

Established branding and marketing strategy for this fast-growth Internet start up. Additionally, I wrote white papers and news articles, set up over 100 partnerships and managed over $1 million in media buys.

Daily live news coverage, in-depth series work and educational children's programming. Fires, tornadoes, murders, kidnappings, riots...touring flood zones with Al Gore and flying to Bosnia on humanitarian missions...you name it, I wrote about it and reported live. An indescribable ten years of learning many things about humans/society!