Andrea Littell Email & Phone Number

Winston-Salem, NC, US

Greensboro/Winston-Salem, North Carolina Area

Tell me if this sounds familiar?You’ve had solid traction on the revenue front but your growth has stagnated. Now your mind is racing wondering if your success was a fluke.Let’s push pause on the panic.BEFORE YOU SPEND MONEY on another business coach, brand designer, virtual assistant, mastermind or course…pretty please ask yourself:A) “Do I need more.

Greensboro/Winston-Salem, North Carolina Area

TowniesWS is a hyper-local blog showcasing handpicked happenings + the creative community of doers, makers & innovators in Winston-Salem, North CarolinaVoted Best Blog of 2016 in 'Best of Winston-Salem' by SmittysNotes.com ~ July 2016Blog featured as a Noteworthy local website in Winston-Salem Monthly Magazine~ January 2016

Bermuda Run NC

Winston Salem NC

• Led cross-functional teams across multiple companies to develop annual marketing plans, guide messaging, ensure adherence to brand standards and manage weekly marketing and public relations project schedules.
• Developed organization’s digital marketing strategy and performed continuous analysis through Google Analytics to improve conversion results. Tactics included branded and organic SEO, paid search, remarketing, display.
• Managed editorial calendar and content creation for company’s multiple websites, blogs and social media accounts. Results included a 270% growth in website traffic from social.
• Developed identity/branding package and go-to-market strategy for company’s special event facility (WinMock at Kinderton). Employing heavy social media, SEO and grassroots tactics, results included a debut year.
• Wrote creative briefs and managed award applications processes, helping the organization win eight international and regional awards from the International Society of Special Events, a listing on the National Register.
• Wrote press releases, served as the main point of contact for all media inquiries, coordinated appropriate interviews and organized supporting story materials.

Bermuda Run NC

• Worked with leadership team and all business functions to identify and implement sales/operations process enhancements and ensure continuous workflow improvements.
• Oversaw the development of a proprietary onsite event registration software program that streamlined the attendee check-in process and provided clients with robust onsite reporting for more precise post-event.
• Served as a primary point of contact for multiple projects and events within the scope of larger client relationships.

Charlotte North Carolina

• Collaborated with external agencies to plan marketing efforts including trade shows, contests, referral programs and brand assets for company’s first national product roll-out.
• Managed the schedule and logistics for simultaneous sales/marketing projects and events, including product appearances on The Ellen DeGeneres Show, QVC and The Rachel Ray Show.
• Supported new account rollout on a national level, developed internal tracking processes to ensure on-time execution, and created and maintained account templates.

Winston Salem NC

• Served as content editor for company’s intranet website (viewed weekly by 2,500+ retailers) and for company’s member newsletter (distributed monthly to nearly 5,000 contacts).
• Developed promotional strategy and messaging for company’s bi-annual convention and tradeshow, including event branding, email marketing campaigns, direct mail campaigns, media kits, and advertisements. Promotional.
• Wrote proposals and managed submissions for national awards, helping the organization win consecutive awards as Energy Star’s Retailer of the Year.

Greensboro/Winston-Salem, North Carolina Area

• Provided administrative support for the VP of Marketing and National Electronics Merchandising Manager.
• Managed co-op advertising and manufacturer subsidized marketing promotions for Electronics department (totaling more than $12 million dollars annually).
• Created content and product updates for company’s intranet website on behalf of companies like Sharp Electronics, DIRECTV and Electrolux to educate and inform the organization’s 2,500+ retailer database on new products.