Andrea Flores Lomelí Email & Phone Number

Nuevo León, Mexico

Mérida, Yucatán, México

• Develop market and digital competition analysis to identify opportunities and areas for improvement.
• Create the digital marketing plan implementing strategies to enhance brand positioning and drive lead generation.
• Plan, develop, and execute multichannel digital marketing campaigns, including content map planning, scheduling, and workflow monitoring.
• Coordinate the design and execution of campaigns across paid and owned media to maximize visibility and impact.
• Lead the… Show more
• Lead the identification of buyer personas to attract and expand communities and audiences.

México

• Conceptualize the image and creative direction of various annual events and their campaigns, merging graphic elements, text, web content, social media, and other marketing resources.
• Develop creative briefs establishing direction, timelines, and deliverables for the creative team.
• Lead the execution of the entire process within the agreed-upon timeline and budget.
• Direct the pre and post-production of photo shoots, video editing, broadcasting, and logistics for effective… Show more
• Direct the pre and post-production of photo shoots, video editing, broadcasting, and logistics for effective execution.
• Create the plan and strategies for online and offline marketing.

México

• Main Subjects:
• Responsible for the central Marketing strategy and its development.
• Market analysis for each division of the company.
• In charge of media planning and promotional campaigns for each business line.
• Responsible for the development of Public Relations programs for each brand and media mix.
• Responsible for the development and distribution of POP material to ensure layout standardization.Key Achievements:1. Launch of Cabin Sanitizer in record time… Show more Main Subjects:

México

• Main activities:
• Responsible for target market analysis.
• Responsible for communication for the exploration of new segments. Development of direct marketing strategies focused on brand positioning, both online and offline.
• Responsible for coordinating the media mix (editorial, radio and TV). Development of branding event logistics.
• Leader of the creative team.Results:1. Logo and Identity for the Launch of Black Mamba Tactical Product.2. Strategy… Show more Main activities:
• Leader of the creative team.Results:1. Logo and Identity for the Launch of Black Mamba Tactical Product.2. Strategy, conceptualization, design and production of national campaign for SUV with Level III armor for the.

México

• Main Subjects:
• Management of internal communication channels within the company.
• Planning and coordination of projects involving various departments to strengthen the company's culture and values.
• Development of visual content (corporate updates, emails, magazine, videos, etc.).
• Evaluation and tracking of results to create new communication strategies.Key Achievements:1. Design and editing of videos for new employee onboarding, resulting in a 30% improvement in… Show more Main Subjects:
• Evaluation and tracking of results to create new communication strategies.Key Achievements:1. Design and editing of videos for new employee onboarding, resulting in a 30% improvement in efficiency and learning.2..

Maestria En Mercadotecnia, Marketing

Diseño Grafico Digital, Graphic Design

Activities and Societies: Secretaría de mesa directiva. Alumna del taller de arte.