Andrea Flores Lomelí Email & Phone Number

Nuevo León, Mexico

Mérida, Yucatán, México

• Develop market and digital competition analysis to identify opportunities and areas for improvement.• Create the digital marketing plan implementing strategies to enhance brand positioning and drive lead generation.• Plan, develop, and execute multichannel digital marketing campaigns, including content map planning, scheduling, and workflow monitoring.• Coordinate the design and execution of campaigns across paid and owned media to maximize visibility and impact.• Lead the… Show more • Develop market and digital competition analysis to identify opportunities and areas for improvement.• Create the digital marketing plan implementing strategies to enhance brand positioning and drive lead generation.• Plan, develop, and execute multichannel digital marketing campaigns, including content map planning, scheduling, and workflow monitoring.• Coordinate the design and execution of campaigns across paid and owned media to maximize visibility and impact.• Lead the identification of buyer personas to attract and expand communities and audiences.• Continuously optimize and analyze campaign performance metrics throughout the conversion funnel to maximize conversion and customer retention.• Actively search for new partners for growth strategies, including backlinks, influencers, and exchanges.• Implement marketing automation tools and CRM systems to optimize processes and improve efficiency.• Collaborate cross-functionally with customer service and other IT teams to align marketing efforts with overall business objectives.• Develop and manage the digital marketing budget, allocating resources effectively to achieve desired results.Results: 1. I led campaigns with new partners for growth strategies, achieving a 20% increase in web traffic and greater online visibility within a period of 4 months. Show less

México

• Conceptualize the image and creative direction of various annual events and their campaigns, merging graphic elements, text, web content, social media, and other marketing resources.• Develop creative briefs establishing direction, timelines, and deliverables for the creative team.• Lead the execution of the entire process within the agreed-upon timeline and budget.• Direct the pre and post-production of photo shoots, video editing, broadcasting, and logistics for effective… Show more • Conceptualize the image and creative direction of various annual events and their campaigns, merging graphic elements, text, web content, social media, and other marketing resources.• Develop creative briefs establishing direction, timelines, and deliverables for the creative team.• Lead the execution of the entire process within the agreed-upon timeline and budget.• Direct the pre and post-production of photo shoots, video editing, broadcasting, and logistics for effective execution.• Create the plan and strategies for online and offline marketing.• Develop online and offline marketing tactics to increase event awareness and attract qualified audiences.• Implement international marketing campaigns, from conception to execution, for multi-channel distribution.• Develop valuable content for the website and other digital media.• Establish strategic relationships with influencers and key sponsors to maximize the reach and impact of the event.• Lead PR strategy, negotiation, and media execution.• Oversee the marketing budget and allocate funds efficiently to achieve objectives.Results: 1. I led and executed the rebranding of CSI La Silla GNP from conceptualization to identity design execution, resulting in a significant increase in awareness and brand perception.2. I led the "Let's be Legends" and "Legends Inspire Greatness" campaigns, generating a 50% growth in follower community and social media engagement.3. I took actions resulting in over 30% cost savings in event experiences, maintaining quality and programming to drive event financial efficiency. Show less

México

Main Subjects:• Responsible for the central Marketing strategy and its development.• Market analysis for each division of the company.• In charge of media planning and promotional campaigns for each business line.• Responsible for the development of Public Relations programs for each brand and media mix.• Responsible for the development and distribution of POP material to ensure layout standardization.Key Achievements:1. Launch of Cabin Sanitizer in record time… Show more Main Subjects:• Responsible for the central Marketing strategy and its development.• Market analysis for each division of the company.• In charge of media planning and promotional campaigns for each business line.• Responsible for the development of Public Relations programs for each brand and media mix.• Responsible for the development and distribution of POP material to ensure layout standardization.Key Achievements:1. Launch of Cabin Sanitizer in record time due to COVID-19.2. Design, development, and implementation of the on-site experience at El Túnel Embrujado and Polo Norte Syma, resulting in a sales increase of +20%.3. Increased positioning of the Unlimited Wash Membership product by 15% in a season.4. Art Direction for the launch of Syma's first advertising campaign - ¡Vive sin limitaciones! Show less

México

Main activities:• Responsible for target market analysis.• Responsible for communication for the exploration of new segments. Development of direct marketing strategies focused on brand positioning, both online and offline.• Responsible for coordinating the media mix (editorial, radio and TV). Development of branding event logistics.• Leader of the creative team.Results:1. Logo and Identity for the Launch of Black Mamba Tactical Product.2. Strategy… Show more Main activities:• Responsible for target market analysis.• Responsible for communication for the exploration of new segments. Development of direct marketing strategies focused on brand positioning, both online and offline.• Responsible for coordinating the media mix (editorial, radio and TV). Development of branding event logistics.• Leader of the creative team.Results:1. Logo and Identity for the Launch of Black Mamba Tactical Product.2. Strategy, conceptualization, design and production of national campaign for SUV with Level III armor for the woman of the household:This campaign specifically focused on promoting an SUV equipped with Level III armor, targeting women as the primary audience. The campaign aimed to communicate not only the features of the product but also its relevance and utility, addressing the unique safety concerns of women in households across the nation. The end result was a cohesive and impactful campaign that effectively resonated with the target demographic. Show less

México

Main Subjects:• Management of internal communication channels within the company.• Planning and coordination of projects involving various departments to strengthen the company's culture and values.• Development of visual content (corporate updates, emails, magazine, videos, etc.).• Evaluation and tracking of results to create new communication strategies.Key Achievements:1. Design and editing of videos for new employee onboarding, resulting in a 30% improvement in… Show more Main Subjects:• Management of internal communication channels within the company.• Planning and coordination of projects involving various departments to strengthen the company's culture and values.• Development of visual content (corporate updates, emails, magazine, videos, etc.).• Evaluation and tracking of results to create new communication strategies.Key Achievements:1. Design and editing of videos for new employee onboarding, resulting in a 30% improvement in efficiency and learning.2. Conceptualization and creation of content for the corporate video channel with interactive features. Show less

Maestria En Mercadotecnia, Marketing

Diseño Grafico Digital, Graphic Design

Activities and Societies: Secretaría de mesa directiva. Alumna del taller de arte.