Build industry awareness and strengthen the BIC’s public profile. Support the Secretariat’s advocacy efforts and promote national events and webinars. Augment member, partner and stakeholder engagement via relevant and timely internal, member and external communications.• Develop communications strategy and framework• Redesign website and develop member portal• Establish member comms suite: newsletters, social media, media opps• Contribute to strategic direction and support new member prospecting

One-in-four suffer anxiety, yet symptom awareness is low. I educate about the signs leading to #stress, anxiety and #mentalhealth issues. I advocate the benefits of positive psychology, NLP, CBT and hypnosis in the effective management of short- and long-term #anxiety.• Learn more at www.mynd.works

Manuscript editing and development | Ghost writing | Book design | Publishing | Integrated promotional campaignsWriting speculative fiction for over 30 years, I also facilitate writing and storytelling interest groups.• Amazon: amazon.com/author/a-l-scott• Goodreads: goodreads.com/alscott

Cultural immersion aids successful messaging and I prefer a hands-on, relationship-building approach. Authenticity and relevancy are key, as opposed to following extraneous trends.• research, writing, editing and translations (including news, scripts and speeches)• creative direction, style, branding, design• marketing, communications, strategy, accessible web content, media, project management• manuscript development, editing, publishing and promotion

Increased the reach and impact of AFGC’s profile and advocacy work visibility via high-value, influential member- and stakeholder-based communications.I managed a small team and worked on the strategy, conceptualisation, development and implementation of marketing and communications across print, media and the digital space, effectively contributing to the expansion of new partnerships, business opportunities and advocacy for the organisation.

Supporting the National Secretariat in the advocacy, engagement and promotion of Australian community pharmacy via internal, member, branch and external communications and partnerships.I managed a tight-knit team that promoted the Guild’s compelling member value to its Members. We offered timely advice and information to support and enable these businesses to be successful community-focused and valued healthcare destinations.

Supporting the advocacy, engagement and promotion of Australian community pharmacy. I led national communications for Electronic Prescriptions, Guild Corporate Health, flu vax and GuildEd (learning). I also covered the COVID-19 and COVAX campaigns, along with Guild Learning and Development, digital health, policy, and Federal Budget communications. I managed the public website, national and internal eDMs, maintained social media, the internal portal and staff bulletins.o Writing, editing and content management | Strategy, creative direction, production, budgeting, reportingo Team management, stakeholder, media and government liaisons, events supporto Brand, style and standards development | Quality assurance auditing (internal) o Guild writing style guide development (2019 DTA Style Manual-aligned)o Digital implementation, accessibility (WCAG) and adoption

Management of marketing and promotional activities for Dance Central, DCFit and Blueberries brands. Coordination of daily studio operations and staff; organisation of special events.

Research, writing and editing campaign and publication content. Biographical sourcing and interviews. Media archive development and style and writing guide maintenance.

Increase local and foreign awareness, engagement and competitiveness via brand redevelopment, target marketing and PR. Team direction; tenders; stakeholder, partnership and consortia management.

Within two years, I took on extra activities in steering committees, change management, curriculum reform and stakeholder comms. I co-founded the Sustainability Steering Group, initiating sustainability policies and initiatives in collaboration with government. Marketing, media and events management.Key achievements: Coordinating activities that increased admissions by 15% (10% > target); helping deliver successful attendance outcomes for the annual Hull Freedom Festival; being part of the team that helped win Hull ‘UK City of Culture 2017’. • Writing, editing and creative for publications, marketing, press, events and courses• Web style and branding guide development; revision of the central writing style guide• Team, project and budget management• Maintaining accessible content for 500+ online presences, social media and apps• Software and systems scoping, implementation and adoption

Writing, editing and design for print and web, plus creative for broadcast media, eDMs and digital campaigns. Our team doubled annual profits after launching the new bookable website.

Key competencies: Campaign development and management, stakeholder management, copywriting, editing and content creation (corporate, promotional, press, broadcast and social media), graphic design, photography, event organisation.During this period, I also operated one of the first advertising agencies on the Central Coast of Australia. My team offered writing, editing, creative and digital services to national and international markets. Clients included Scholastic Publishing, Southern Cross Austereo, NSW Government, NSW Health, Australian Museum, Holden Australia, Cadbury Australia, Masterfoods and Miss Universe International.