Contributed to the preparation and organization of Keli Wagner Lady Angler, Big Rock, and Big Rock Kids Tournaments. Organized interviews with sponsors, community beneficiaries, and local news outlets to optimize viewership on BigRockTV. Managed multiple social media platforms simultaneously to increase engagement and viewership. Ensured media personalities were well-equipped with high-quality, up-to-the-minute content.

Promoted to manage all marketing campaigns for Caterpillar Construction products including: Heavy Construction, General Construction, Rental Store, Parts and Service.Handles marketing projects and campaigns for a wide variety of products, customers, and areas of customer focus. Act as the key liaison and point of contact for all website, data, creative, and social media initiatives. Strengthen production of videos and online presence while working with an outside agency to develop video collateral. Deploy and cultivate best in class practices while training and mentoring marketing associates. Notable Skills:- Lead Generation- Strategic Planning - Business Development - Client Relations - Staff Training - Profitability- Project Management - Market Research - Market Analytics - Customer Loyalty - Brand Strategy- Data Analytics - Program Management - Online Marketing - Retention - Telemarketing- Team Building - Events & Tradeshows - Database Hygiene - Digital Marketing - Social Media- Web Content - Marketing Collateral - Brand Awareness - E-mail Marketing - Video Production

Promoted to manage all marketing campaigns for lift-trucks, power systems, and transportation vehicles as one of two marketing administrators in a single department. Handled marketing projects and campaigns for a wide variety of products, customers, and areas of customer focus within North Carolina, Virginia, and South Carolina. Acted as the key liaison and point of contact for all website, data, creative, and social media initiatives. Strengthened production of videos and online presence while working with an outside agency to develop video collateral. Increased leads by 43% during the time I served as Marketing Administrator for Lift Systems, Power Systems, Compressed Air Systems, and Truck and Bus. Deployed and cultivate best in class practices while training and mentoring marketing associates.

Recruited to cleanse three year old data backlog. Challenged to create processes to track leads through the Lead Management System and communicate results to managers. • Wrote company press releases and internal newsletters• Managed Customer Relationship Management data entry and UCC data reports• Communicated market share data and customer satisfaction ratings to business segments

• Increased awareness of events by distributing press releases and marketing collateral to local and state media• Managed distribution lists• Contacted area businesses to gain support and offer packages