Andrea Manson

Andrea Manson Email and Phone Number

Marketing & Operations Executive at Australian Securitisation Forum
Andrea Manson's Location
Greater Sydney Area, Australia
Andrea Manson's Contact Details

Andrea Manson personal email

n/a
About Andrea Manson

Over 18 years in the areas of marketing strategy development and execution, communications, client relationship management, business development, customer service, sales operations, CRM, strategy input, proposal development and the identification and research of business opportunities.Specialties: > Marketing - development and execution of marketing strategy & campaigns, corporate copy & collateral, digital strategy, virtual & live events, oversight of marketing budget and team, brand management, creative, agency management .> Communications - development and execution of communication strategy including writing, editing and proofing corporate collateral, traditional internal and external communications and successful business proposals/tenders. > Relationship management - cultivation of strong relationships at all levels with over 10 years of engaging with, coaching and providing strategic advice to senior executives, practice leaders, partners and organisational leaders and other stakeholders on marketing and business development.> Business development - market research, strategy development and execution, development of successful value based proposals/bids/tenders.> Media management - developing and executing media strategy, building and maintaining key media relationships, press releases, media management> Digital marketing & CRM - Microsoft Dynamics CRM, ClickDimensions, MailChimp, Campaign Monitor, ExactTarget, Adobe Business Catalyst, Zapier, Google (SEO, Google Adwords, Google Analytics, remarketing), Social (Twitter, LinkedIn, Facebook Business), Web (WordPress). > Website management - ensuring content clearly articulates value, drives SEO & supports marketing strategy.

Andrea Manson's Current Company Details

Marketing & Operations Executive at Australian Securitisation Forum
Andrea Manson Work Experience Details
  • Chartered Accountants Australia And New Zealand
    Member Knowledge Specialist - Advocacy & Professional Standing - Tax, Super & Financial Advisory
    Chartered Accountants Australia And New Zealand Oct 2018 - Jan 2020
    Sydney, Australia
    In this role, I was responsible for facilitating communication with members on key advocacy issues, support of digital initiatives and promoting member engagement.
  • Accountantsiq Pty Ltd
    General Manager - Business Development, Marketing And Communications
    Accountantsiq Pty Ltd Jul 2017 - Jan 2020
    Sydney, Australia
  • Ame Research
    Business Relationship Manager / Senior Commercial Adviser
    Ame Research Sep 2016 - Jun 2017
    Sydney, Australia
    AME Group is a provider of global data and technical analysis on energy, metals and mining projects. Its platform is used by financial institutions (investment and commercial banks), resource companies and governments. As Business Relationship Manager, I was responsible for ensuring clients have the support and resources needed to maximise the value they derive from AME Group's information, industry insight and expertise. The main focus of the role was on client retention and increasing… Show more AME Group is a provider of global data and technical analysis on energy, metals and mining projects. Its platform is used by financial institutions (investment and commercial banks), resource companies and governments. As Business Relationship Manager, I was responsible for ensuring clients have the support and resources needed to maximise the value they derive from AME Group's information, industry insight and expertise. The main focus of the role was on client retention and increasing revenue from existing clients through regular communication to understand client needs, building relationships with decision makers (and other influentials) and ensuring a high level of service was maintained. Show less
  • Smartline Personal Mortgage Advisers
    National Marketing Manager
    Smartline Personal Mortgage Advisers Nov 2015 - May 2016
    Sydney, Australia
    Established in 1999, Smartline is a franchised mortgage broking group. It has 300+ advisers Australia-wide writing more than $5 billion in loans annually. As National Marketing Manager, I was responsible for managing Smartline’s brand and marketing strategy. Working across the full marketing mix from brand management, franchisee collateral & support, CRM & content management, online marketing & public relations, my brief was to ensure full franchisee support and a consistent and… Show more Established in 1999, Smartline is a franchised mortgage broking group. It has 300+ advisers Australia-wide writing more than $5 billion in loans annually. As National Marketing Manager, I was responsible for managing Smartline’s brand and marketing strategy. Working across the full marketing mix from brand management, franchisee collateral & support, CRM & content management, online marketing & public relations, my brief was to ensure full franchisee support and a consistent and effective message across all communications and collateral.Other responsibilities included the development of content, oversight of management of the corporate website & SEO, development and execution of social media and PR strategies, identification of strategic alliances and digital marketing strategy. Show less
  • Australia Ratings
    Business Development Manager
    Australia Ratings Dec 2010 - Nov 2015
    Melbourne, Australia
    This role involved prospect identification, qualification, market research, development of the Client Relationship Management tool and undertaking promotional and client outreach. In addition, I provided assistance with pipeline management, proposals, tender and bid preparation and provided strategic input and was responsible for developing direct marketing campaigns and website management.
  • Myriad It Services
    Marketing Manager
    Myriad It Services Jan 2013 - Oct 2015
    Melbourne, Australia
    In this role, I was responsible for managing all marketing functions of the organisation including:- Development & execution of cost effective marketing and brand management strategy. - Development of all marketing collateral & integrated campaigns including events, digital marketing & social media.- Development of all marketing copy such as newsletters, web copy, social media posts.- Business Development - writing, editing and proofing business proposals as well as preparing… Show more In this role, I was responsible for managing all marketing functions of the organisation including:- Development & execution of cost effective marketing and brand management strategy. - Development of all marketing collateral & integrated campaigns including events, digital marketing & social media.- Development of all marketing copy such as newsletters, web copy, social media posts.- Business Development - writing, editing and proofing business proposals as well as preparing sales presentations.- Development and execution of client outreach initiatives.- Website management; - Traditional communications such as press releases, managing media relationships and internal communications.The focus was on ensuring Myriad IT clearly articulated its value proposition across each of its business lines. I worked closely with the CEO and practice leaders to ensure the development and execution of strategy to grow the Myriad IT brand.I was also responsible for leading the management of tender processes. As the leader of a tender project I was charged with co-ordinating not only with business unit heads but also subject matter experts to ensure all aspects of the tender were fully addressed. Working closely with the Managing Director and Business Solutions Director, I leveraged my business development background to drive the development of a framework for the preparation of tenders from go/no-go to response to expressions of interest and final submissions. I also worked on the development of high quality proposal and presentation content library to facilitate tender submission.Prior to becoming Marketing Manager, I provided consulting services to Myriad IT for over 18 months. Show less
  • Andrea Manson Pty Ltd
    Consultant
    Andrea Manson Pty Ltd Dec 2010 - Dec 2012
    Melbourne, Australia
    As an independent consultant I assisted my clients with business development, relationship management, client outreach, copy/marketing collateral development, marketing campaigns, contact (CRM) management and related activities. This included prospect identification and research, development of marketing collateral and pitch documentation, initiation and implementation of outreach campaigns/strategy and CRM advice. Clients included Australia Ratings, Myriad IT Services and the… Show more As an independent consultant I assisted my clients with business development, relationship management, client outreach, copy/marketing collateral development, marketing campaigns, contact (CRM) management and related activities. This included prospect identification and research, development of marketing collateral and pitch documentation, initiation and implementation of outreach campaigns/strategy and CRM advice. Clients included Australia Ratings, Myriad IT Services and the Australian Securitisation Forum. Show less
  • S&P
    Sales Associate, Client Business Management
    S&P Apr 2005 - Aug 2010
    Part of a team managing all aspects of S&P's commercial relationships with rated and prospective clients across a range of sectors.
  • S&P
    Customer Service Co-Ordinator
    S&P Apr 2001 - Apr 2005
    Responsible for providing a high level of customer service to subscribers to S&P's information platforms.
  • Various
    Administrator
    Various 1995 - 2001
    Living in the UK, various contract administrative roles were held. Employers included Reuters, CSFB, Sumitomo. I joined S&P upon my return to Melbourne in 1999.
  • Forestry Tasmania
    Botanist
    Forestry Tasmania Jan 1994 - Mar 1995
    Varied role which included establishment of a botanical database for Tasmania based upon geographical co-ordinates and past botanical surveys and pre-logging field surveys.

Andrea Manson Skills

Business Development Strategy Marketing Crm Management Marketing Strategy Sales Market Research Banking Leadership Customer Relationship Management Integrated Marketing Digital Marketing Business Intelligence Strategic Communications Social Media Marketing Direct Marketing Relationship Management Business Relationship Management Project Management Change Management Graphic Design Google Analytics Google Adwords Website Administration Corporate Website Management Marketing Communications Social Media Corporate Communications Tender Preparation Tender Writing Tender Submissions Tender Management Proposal Preparation Remarketing Proposal Leadership Event Management Microsoft Office Senior Stakeholder Management

Andrea Manson Education Details

  • Finsia (Securities Institute Of Australia)
    Finsia (Securities Institute Of Australia)
    Post Graduate Diploma In Applied Finance & Investment
  • University Of Tasmania
    Botany, Genetics, Microbiology & Immunology

Frequently Asked Questions about Andrea Manson

What is Andrea Manson's role at the current company?

Andrea Manson's current role is Marketing & Operations Executive at Australian Securitisation Forum.

What is Andrea Manson's email address?

Andrea Manson's email address is an****@****.net.au

What schools did Andrea Manson attend?

Andrea Manson attended Finsia (Securities Institute Of Australia), University Of Tasmania.

What skills is Andrea Manson known for?

Andrea Manson has skills like Business Development, Strategy, Marketing, Crm, Management, Marketing Strategy, Sales, Market Research, Banking, Leadership, Customer Relationship Management, Integrated Marketing.

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