Andrea Marcone Herrera

Andrea Marcone Herrera Email and Phone Number

Marketing Consultant @ Cor-Tuf UHPC
California, United States
Andrea Marcone Herrera's Location
San Francisco Bay Area, United States, United States
Andrea Marcone Herrera's Contact Details

Andrea Marcone Herrera personal email

n/a

Andrea Marcone Herrera phone numbers

About Andrea Marcone Herrera

A senior marketing executive with the unique combination of business-to-business, digital and consumer packaged goods marketing experience. Solid revenue-building track record having launched dozens of new products and programs at both Fortune 500 companies and start-ups. A personal brand of leading teams to get the hard things done, always.Functional Expertise: Brand Marketing • Product Marketing • Digital Marketing • Cross-Functional Leadership • Business to Business Marketing • Consumer Marketing • Demand Generation • New Product Development & Launch • Content Marketing • Analysis & Planning • Operations Management • Market Research • Email Marketing • Team Building & Management • Brand Strategy • Marketing Strategy • Social Media • SEO • Spanish Language Advertising & Promotion • Consumer Insights • Advertising • eCommerce • Agency Management Life: Outdoor enthusiast • Foodie • PTA President • Bookworm • Traveler • Volunteer High School Math Tutor • Yoga Devotee • Community Volunteer

Andrea Marcone Herrera's Current Company Details
Cor-Tuf UHPC

Cor-Tuf Uhpc

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Marketing Consultant
California, United States
Andrea Marcone Herrera Work Experience Details
  • Cor-Tuf Uhpc
    Marketing Consultant
    Cor-Tuf Uhpc
    California, United States
    View
  • Salessparx Llc
    Sales Acceleration Vp
    Salessparx Llc Nov 2018 - Present
    Boca Raton, Us
    Collaborate with healthcare software, services and technology companies to help them sell more, faster. Certified in the FUSE (tm) Go-To-Market Acceleration Process and Shared Vision Selling (tm).
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  • Senturus, Inc
    Vice President Marketing
    Senturus, Inc Oct 2008 - Present
    Burlingame, Ca, Us
    Transformed demand generation for this business intelligence services and training firm resulting in 3x revenue growth. • Grew lead funnel with a content marketing strategy including 300 live webinars, 175 blogs, SEO, paid search, social platforms, and millions of targeted emails. (Webinar registration was often 5x of that of our partner IBM.)• Created a new corporate identity, website, e-commerce platform, conference booths, and sales collateral. (Highest trafficked booth at multiple conferences.) • Optimized marketing ROI with lead scoring, revenue attribution and account-based marketing. • Expanded marketing team from zero to eight people dispersed across multiple U.S. time-zones and India.
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  • Envisor
    Vice President Marketing
    Envisor Oct 2021 - Aug 2024
    Burlingame, Ca, Us
    Led marketing efforts to launch this cloud software startup. Oversaw development of all assets from logo to website to social media profiles.
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  • Sabbel Concepts
    Marketing Consultant
    Sabbel Concepts Apr 2019 - Dec 2019
    Took packaged goods start-up from concept to tradeshow- and sales call- ready in less than two months. Led the development of the brand identity, product packaging and website. Created all trade show assets from signage to clothing. Produced striking sales collateral and presentation deck.
  • The Clorox Company
    Brand Marketing Consultant
    The Clorox Company May 2005 - Jul 2010
    Oakland, Ca, Us
    Kingsford CharwooodCreated new product and launched in two months. Single-handedly identified target consumer, key product attributes, package size, pricing, launch volume, and profit estimates. Developed package and sales materials.Multi-brand Spanish Language PromotionImplemented new, integrated, multi-brand promotion for the Latinx market. Negotiated media buy with Univision to include value added/partnership elements. Developed television ads, radio ads, PSAs, point-of-sale materials, and public relations program.Kingsford in MexicoEvaluated distributing Kingsford Charcoal in Mexico. Despite lack of systematic data, creatively found other information via retailers, articles, sales people, focus groups, and in-market visits to major Mexican cities. Identified size of opportunity and customer/trade acceptance issues, as well as a financial overview—including price, transportation costs, advertising, and promotion. EverClean Cat Litter RelauchRelaunched cat litter brand leading to significant volume gain despite previous years of decline. Changed assortment and redesigned package; developed and executed sales promotions and developed sales materials.KC Masterpiece New FlavorWithin weeks, launched new KC Masterpiece flavor. Designed package, promotions program, and sales materials. Evaluated financials and made volume estimates.Hidden Valley New ProductsDeveloped plan for new category introductions and led the efforts to develop two products as a result of the plan. Prioritized food categories by the strength of synergy with Hidden Valley: material sourcing, manufacturing know-how, equity similarities, technical expertise, retail/sales synergies, distribution networks, and margins. Determined forms, packaging, flavors, and positioning.
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  • The Clorox Company
    Brand Manager, Brita Water Filtration
    The Clorox Company Jan 1996 - Mar 1999
    Oakland, Ca, Us
    Identified, developed and implemented first national event sponsorship program, Coastal Cleanup, a $2.5 million program.
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  • The Clorox Company
    Brand Manager, Tilex Bathroom Cleaner
    The Clorox Company Jun 1994 - Mar 1999
    Oakland, Ca, Us
    Increased share 18% while meeting volume and profit objectives. Developed long-term marketing vision.
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Andrea Marcone Herrera Skills

Product Marketing Management Integrated Marketing Email Marketing Strategy Sales Product Development Segmentation Project Management Marketing Social Media Customer Insight Fmcg Advertising Digital Marketing Marketing Strategy Cross Functional Team Leadership Brand Marketing New Product Development And Launch

Andrea Marcone Herrera Education Details

  • University Of California, Berkeley, Haas School Of Business
    University Of California, Berkeley, Haas School Of Business
    Business
  • Ucla
    Ucla
    Math Systems Science

Frequently Asked Questions about Andrea Marcone Herrera

What company does Andrea Marcone Herrera work for?

Andrea Marcone Herrera works for Cor-Tuf Uhpc

What is Andrea Marcone Herrera's role at the current company?

Andrea Marcone Herrera's current role is Marketing Consultant.

What is Andrea Marcone Herrera's email address?

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What is Andrea Marcone Herrera's direct phone number?

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What schools did Andrea Marcone Herrera attend?

Andrea Marcone Herrera attended University Of California, Berkeley, Haas School Of Business, Ucla.

What skills is Andrea Marcone Herrera known for?

Andrea Marcone Herrera has skills like Product Marketing, Management, Integrated Marketing, Email Marketing, Strategy, Sales, Product Development, Segmentation, Project Management, Marketing, Social Media, Customer Insight.

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