Andrea Williams Email & Phone Number

Charlotte, Nc, Us

Charlotte, North Carolina, United States

As a seasoned professional, I've spearheaded comprehensive email marketing strategies across various business sectors, driving impactful campaigns that resonate with diverse audiences.• Fostered collaboration across cross-functional teams to conceptualize, implement, and refine email marketing initiatives, ensuring alignment with organizational objectives.• Maintained brand integrity by meticulously adhering to company brand guidelines in all email communications and serving as a brand steward for the team.• Nurtured talent within the team by offering mentorship and training to junior members, assuming a leadership position within the Peer Review team. This entailed educating team members on protocols and best practices, while prioritizing proficiency in risk management principles.•Oversaw the entire lifecycle of email campaigns across various lines of business, managing the end-to-end process with a focus on efficiency and effectiveness.

Experienced Director with a passion for animal welfare and over 10 years of experience in Carolina Boxer Rescue, a non-profit organization dedicated to rescuing and rehoming boxer dogs. Known for my innovative approach in fundraising initiatives, I've spearheaded successful campaigns that have significantly boosted our financial resources, ensuring continued support for our rescue efforts. Implemented a donor acknowledgement program to help foster repeat donations. I also created a recurring donation program called The Nub Club.One of my key accomplishments has been the implementation of Salesforce NPSP, revolutionizing our operations from the ground up. By leveraging this powerful platform, I established automated workflows that streamlined donor management, enabling us to cultivate stronger relationships with our supporters. Additionally, I automated our application process, simplifying and expediting the adoption journey for both applicants and our team.In my role, I've fostered a collaborative team environment, working closely with volunteers from diverse backgrounds. I provide mentorship and support, assisting them in navigating complex rescue situations and ensuring the highest standards of care for our boxers. Together, we've overcome challenges and celebrated numerous successful adoptions, embodying the spirit of teamwork and dedication to our cause.Looking forward, I'm committed to driving continued growth and impact for Carolina Boxer Rescue, leveraging my expertise in fundraising, technology implementation, and team leadership to further our mission of giving boxers a second chance at a loving home. Let's connect and discuss how we can make a difference together!

Freelance marketing professional specializing in writing, editing, and digital marketing services.Skills:Proficient in WordPressExperienced in SEO optimizationSkilled in content marketing strategiesProficient in email automationKnowledgeable in website design principlesExperienced in executing social media marketing campaigns

Crafted and fine-tuned integrated, omni-channel digital marketing campaigns across diverse business segments, aligning them seamlessly with overarching marketing objectives.• Partnered closely with critical business stakeholders to ideate, strategize, and implement digital marketing and eCommerce ventures, aimed at amplifying website traffic and driving revenue growth.• Applied a data-centric methodology, harnessing key performance indicators (KPIs) and established metrics to meticulously evaluate and refine marketing initiatives, enabling informed decision-making for enhanced return on investment (ROI) and conversion rates.

Crafted holistic marketing strategies that enveloped all organizational channels, propelling brand expansion and market visibility.• Directed a high-performing marketing team, guiding recruitment, training, and performance evaluations to ensure optimal team effectiveness.• Drove exceptional organic traffic growth, tripling blog engagement by nearly 300% through strategic content creation, meticulous SEO integration, and the implementation of a robust content calendar.• Orchestrated the launch and expansion of email marketing endeavors, resulting in significant revenue from paid subscriptions, while maintaining an outstanding average unique open rate of 35%.

Charlotte, North Carolina Area

Concord, Nc

Strategized and executed inbound marketing initiatives while ensuring brand coherence.• Developed and managed the marketing communications calendar.• Played a pivotal role in strategizing and facilitating the transition to a new B2B marketing automation platform, Pardot.• Created and disseminated content for email marketing campaigns, blogs, press releases, and other promotional materials, resulting in a noteworthy 12% increase in open rates within a year.• Acted as the Pardot Administrator for global marketing departments.• Collaborated on organizing international training events catering to over 25,000 attendees.• Provided leadership to employees to meet marketing objectives.

Matthews, Nc

Managed the ad/print production end-to-end process to support leadership goals.Led store communications across key functional areas and helped manage on-site creative vendor partner team.Served as the point person and manager of proofing compliance report.Found efficiencies in the circular pricing process and eliminated several unnecessary steps.Oversaw all print projects, set up schedules, and monitored schedule adherence.

Directed and composed script for 2016 Holiday Video.Coordinated and assisted with the development and execution of Seasonal Store Planners.Proofed all in-store signage and planners and worked across departments on special signage requests.

Assisted with the 2015 Holiday Video.Coordinated and assisted with the development and execution of Seasonal Store Planners.Proofed all in-store signage and planners and worked across departments on special signage requests.Wrote and edited store communications.

Charlotte, North Carolina Area

Revitalized company marketing efforts by implementing a social media strategy, overhauling a failing Google Adwords campaign, and strengthening branding through all print and digital media. Maintained and optimized company website using WordPress including creating content for site and blog.Achieved page 1 Google rankings and increased organic search traffic by 40%.Increased traffic to company website by 300% in 3 months by consistently producing high-quality, SEO friendly content.Launched company's social media presence by creating/sharing engaging content and building community.Reduced website bounce rate from 80% to 19%.

Charlotte, North Carolina Area

Executed all marketing efforts of the company.Designed and produced print media, qualified leads from trade shows, managed email blasts and oversaw Google Adwords campaign.Successfully identified 3 new market segments.Managed inside sales and 10-15 trade shows per year.

Implemented an electronic newsletter increasing attendance to workshops by 25%Controlled the Center’s $500,000 budget, managing A/R and A/PCollaborated and overhauled center’s existing website to create a concise, user-friendly portalEvents managementCreated all advertisements, press releases, and other marketing efforts

Oswego, Ny

Oversaw full range of office operations including hiring, and training of six student workersKey role in The Campaign for Oswego including cultivating relationships, and event managementEdited brochures, and other literature sent to prospective donorsManaged 40 students for fundraising Telefund, raised $200,000 in one semesterAssisted with the development of key solicitation pieces

Oswego, Ny

Created websites for grant funded summer programsAdvertised and recruited students for summer programsEdited articles that were later published in the MAA Notes

Bachelor'S, Journalism

Education record