Editor/Producer, Gaiam Digital Subscriptions
Louisville, Co
Gaiam Digital Subscriptions, original online content created for key fitness and health brands. Developed and executed editorial strategy for a new business division, launching seven subscription websites focused on health, wellness, and fitness. •Designed, produced, and marketed Gaiam Yoga Studio with yoga masters Rodney and Colleen Yee, including curriculum design, video and audio production, and website launch. The 12-week digital program featured 100 instructional videos, 60 guided audio classes, and PDF pose guides. Gaiam Yoga Studio was used for yoga teacher training and the Urban Zen Integrative Therapy Program at Kent State University College of Nursing, as well as at other universities. Managed all content for a subscriber base of 3,000, representing annual revenues of more than $700,000. •Produced The UltraMind Solution, an online nine-week detox program featuring a daily schedule, meal plan with recipes and downloadable shopping lists, quizzes, journal prompts, and videos, providing a step-by-step guide to Dr. Mark Hyman’s bestselling book. • Re-launched and managed The FIRM Believers Club, a premium subscription website, featuring branded content and an online community for The FIRM, a bestselling national infomercial fitness brand. Produced and managed content for a subscriber base of 13,700, representing annual revenues of more than $1.5 million. Increased subscriber engagement through talent-led how-to videos, workout challenges, new subscriber social media groups, and blogs. Doubled popular content such as meal plans, recipes, and targeted workout plans.•Leveraged existing Gaiam video and written content for Gaiam University, a beta online subscription service focused on health, wellness, and personal growth.•Wrote, edited, and assigned DVD, newsletter, and collateral copy for The Spiritual Cinema Circle™, a monthly DVD club; oversaw film discussion shoots.