Andrea Stapleton Email & Phone Number

Madison Heights, Mi, Us

Responsible for inbound digital marketing programs and support for franchise members, including web marketing and optimization, social media integration and other campaigns to grow members' sales.

Plymouth, Mi

Responsibilities include:• Help shape clients’ marketing initiatives that meet or exceeding their goals and objectives• Implementation of mission-critical tactics • Key team liaison and advocate for client • Manage deadlines for multiple projects• Manage projects from start to finish • Responsible for materials being produced with high quality, without error, on-budget and in a timely manner

• Oversee marketing communications functions of department• Coordinate all internal/external marketing programs• Oversee corporate and localized Web programs• Liaison to franchise members for direct mail, telemarketing and internet marketing programs• Proofing/editing of all external and internal marketing pieces• Social Media management• Create yearly marketing calendars/budgets for franchise members• Development of industry vertical marketing kits

Develop and implement various corporate communication and marketing materials for major announcements, events, etc. This includes research and writing effective and accurate articles for weekly and quarterly publications, along with miscellaneous e-communication briefs, to reinforce the company's key strategies. Act as one of the contributing editors for major publications. Monitor/manage content on corporate website.Develop and execute public relations strategies and tactics on a franchise member and corporate level, including drafting media releases, award nominations, etc. Other communications include presentations.

Competitive, virtual internship that provided an opportunity to contribute directly to the field of public relations. Work was completed remotely, utilizing modern technologies to schedule team meetings through online discussion forums and chats.Responsibilities included: ● Develop and execute a PR campaign to promote EntryLevelPR.com to students, recent graduates, educators and potential employers.● Contribute two articles each week to e-newsletter, "The Buzz."● Research available PR/communications jobs and internships and post to EntryLevelPR.com Web site.

Developed press releases and PSAs to carry out public relations initiatives. Special event planning, media relations, volunteer.

Graduate Certificate, New Media Technology

M.A., Org. Comm & Pr

Activities and Societies: Golden Key International Honor Society

B.A., Communication

Activities and Societies: Public Relations Student Society of America, International Association of Business Communicators