Andrea Mccauley Email & Phone Number

Richmond, Va, Us

Fargo, Nd, Us

● Oversaw marketing and strategy with responsibility for strategic and operational planning, direct-to-consumer revenue, customer acquisition, retention, branding and full-funnel customer experience● Led a 23-person team across brand, digital, print and web functions to drive direct to consumer revenue● Responsible for all data-driven digital and print investments● Established net revenue growth 8% over prior year (excl. Marketplaces) without any degradation to gross margin● Refined email strategy, driving 26% of digital revenue through triggered contact expansion and further robust customer segmentation ● Revitalized a 50-year old heritage brand, refreshed customer segmentation and relaunched brand identity with new logo, position and relevant customer messaging

Fargo, Nd, Us

● Launched SMS program resulting in an incremental revenue● Optimized subscription program’s promotional strategy driving 3% increased share of Swanson branded products ● Drove YoY growth in Marketplaces program by launching in new channels and optimizing pricing and ad spend● Drove continued growth in paid media channels, 19% over 2020 with implementation of smart shopping ads, strategic pricing updates and ongoing landing page and keyword optimization.● Partnered closely with Finance to build forecasting and budget that support strategic decisions and investments against corporate goals● Partnered with analytics to build a robust strategy based on quantitative and qualitative customer insights

Fargo, Nd, Us

● Drove omni-channel marketing strategy and planning, including promotions, CRM, paid media, Amazon, affiliate, refer a friend, product marketing and print ● Grew net revenue 10% in 2020 over 2019 while increasing gross margin by 2.7%● Transitioned paid media away from agencies and built an internal digital marketing team, saving over $1.8M in agency fees while improving return on advertising spend by 20% in the first year.● Managed marketing and strategy roadmap, prioritizing new initiatives based on business priority and impact ● Defined digital strategy to improve customer acquisition and retention● Improved co-op program and package insert programs hitting 100% to bottom line● Owned relationship with finance and managed all annual marketing spend, improving spend efficiency

Fargo, Nd, Us

● Successfully launched and set strategy for affiliate channel ● Generated 20% in cost savings by structuring affiliate commission tiers based on product margin ● Optimized promotional campaigns to drive positive impact to top line (+4% net sales) and bottom-line (+5% GM%) ● Reduced COGS by negotiating a 30% reduction in contract monthly/annual fees● Oversaw channel managers (team of 7) responsible for day-to-day media activity and the execution of marketing plans for all digital and traditional advertising channels ● Responsible for all marketing spend to optimize investment that yields highest ROI both at the channel level and for the overall business● Oversaw all marketing operations including maintaining the annual/monthly budget, contract renewals, feed management, and central tools for the team● Supported broader strategic initiatives like liquidating product, cross-channel integrated campaigns and marketplace strategy● Owned the advertising profit center for marketing —insert revenue and national brand investments — which includes preparing media plans and investment proposals, managing available and committed inventory, and ensuring the effective execution and reporting on 3rd party advertising investments● Acted as a leader on the team; coaching / developing team members and supporting peers to drive a cohesive, effective marketing operation

Arlington Heights, Illinois, Us

• Responsible for developing, managing and analyzing strategy for the affiliate and search channels• Develop tactics to maximize ROI to achieve and exceed monthly revenue goals• Lead the relationship with digital vendor agencies and partners• Implement site updates and testing to increase conversion rate• Assist with Business Development to grow partnerships and impact company revenue• Ability to make decisions based on data extraction and analytic monitoring

San Mateo, Ca, Us

• Managed a portfolio of affluent affiliate clients • Managed client monthly budgets and forecasts while delivering the required ROI • Negotiated premium media placements during key retail seasons including CPA, CPM, CPC and paid media buys• Led weekly and quarterly meetings with executive-level leaders and business teams to review program performance, marketing strategy, and tactic execution • Direct manager of 3-5 mid-level colleagues for training, mentorship and project assignment

San Mateo, Ca, Us

San Mateo, Ca, Us

San Mateo, Ca, Us

Cleveland, Ohio, Us

- Promoted from Account Manager.- Supported all aspects of marketing- Implemented and managed the use of SalesForce throughout organization for reporting and CRM needs.- Crafted messaging for communications such as Press Releases, marketing collateral and competitive positioning.- Assisted with web-site redesign.

Cleveland, Ohio, Us

• Worked cross functionally with all internal departments to see client in-store print projects from start to finish• Assisted in the promotional planning process and managed daily execution of point of sale promotional plans• Oversees account and order workflow; run weekly reports to ensure print orders are produced and shipped and that orders are invoiced and processed• Direct responsibility for all performance products & CPG accounts in a deadline drive agency environment

Masters, Integrated Marketing Communications

Bachelors, Communication

High School Diploma