Andrea Mcmaster Email & Phone Number

Minneapolis, Minnesota, United States

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Greater Minneapolis-St. Paul Area

Director of Accounts for One Simple Plan (OSP), a communications, content and brand engagement agency that helps local and national companies and organizations dominate their corners of the world. You can count on the OSP team to embrace efficiency and smash roadblocks to find solutions that lead to success. The team is always enterprising and is obsessed with bringing innovative ideas to the table. OSP’s comprehensive portfolio of services include: capturing meaningful earned media results, crafting crisp copy and content, adding spark to social media, producing “one-of-a-kind" events and engaging videos, influencer coordination and developing creative concepts that our clients’ audiences won’t stop talking about. OSP’s services include: *Earned Media *Creative Content Strategy *Experiential Marketing *Video Production (and motion production) *Social Media Influencer Coordination *Copywriting, Scripts + Blogs *Event Activations *Internal Communications *Issues + Crisis Management

Greater Minneapolis-St. Paul Area

I used my experience in newsrooms and PR to support clients' communication and marketing objectives to best amplify their message, grow their business and boost their brand awareness.• Business development leader; helping to secure new business and recognition as one of the Twin Cities’ 50 fastest-growing, privately held companies by Minneapolis/St. Paul Business Journal (Fast 50 list three years in a row)• Create marketing plans for start-ups to billion-dollar companies with earned, owned and paid media services • Establish PR success ROI metrics and tracking• Create pitch decks, lead presentations to C-level executives and marketing teams• Develop press releases and media pitches for clients in a broad range of industries such as finance and healthcare • Secure interviews and placements in TV, radio and print in local and national media• Maintain relationships with local, regional and national news reporters• Craft talking points and key messages for interviews and coach key spokespeople• Create content for social media, thought leadership articles, blogs and newsletters

• Secured interviews in local, regional and national media outlets to highlight the expertise of the nationally recognized medical team• Organized press conferences to highlight breakthrough medical procedures and clinical research• Prepared medical experts and patients before media interviews• Led Incident Command teams during two crisis situations: a mall shooting and a patient drug overdose• Prepared crisis communications plans• Completed multiple FEMA ICS and NIMS Independent Study courses

Greater Omaha Area

Anchored "Consider This," a half-hour program dedicated to in-depth interviews about current news and issues produced by the University of Nebraska at Omaha. The average episode covers anything from religion to scientific breakthroughs.

Anchored weekend morning show; fill-in anchor for evening newscasts. Reporter for evening newscasts.As a reporter, I had the privilege of delving into complicated issues, then turning this information into news the viewer could understand and put to good use. As an anchor, I came into viewer's homes every weekend, delivering the news and creating a trusting relationship.

Write, shoot, edit daily stories. Fill-in anchor for newscasts. Anchor a weekly segment talking to local teens about today's issues.

Anchor and produce weekend newscasts. General assignment reporter including weekly health report.

Produced two hour morning show five days a week.

Produced and anchored two newscasts an hour; involved in field reporting, writing of spot and in-depth news stories.