Andrea Megaris Email & Phone Number

Hoboken, NJ, US

New York, New York, United States

• WestRock (NYSE: WRK) partners with our customers to provide differentiated paper and packaging solutions that help them win in the marketplace. WestRock’s 50,000 team members support customers around the world from.
• Establish and manage the Value Proposition for Beauty & Personal Care, Media/Personal Electronics, Leisure and Transaction Cards
• Act as the primary link between global innovation, product development, design, operations, and market concepts for Consumer Branded sector
• Work with sales team; communicate value proposition of our products, create/activate marketing strategies and elevate customer engagement to drive sales growth and realize opportunities
• Lead the launch and growth of new products, create in house brands, and manage the cross-functional implementation for successful product launches, messaging, and positioning that differentiates our products in the.
• Market Research, Insights, and Intelligence – manage appropriate market research and establish deep understanding of customers, products, competitors, industry, and market dynamics

Brooklyn, NY

• StartBeauty is an exciting new start-up that manufactures and markets color cosmetics (CBD enhanced) and skincare products through a portfolio of brands that includes Atomic Makeup and Secret Beauty Club. Responsible.
• Conduct market research to understand customer needs and current/future trends
• Translate market and customer feedback into technical and strategic concepts
• Work closely with our lab and production staff to develop new products
• Collaborate closely with Marketing & R&D to ensure key milestones are met for flawless launch execution
• Work with Operations on an ongoing basis to manage external partners and ensure highest product quality

New York, NY

• Established project timelines for Laura Mercier Holiday 2019, coordinated meeting, tracked progress, managed day-to-day project execution and milestones
• Main point of contact between cross-functional project teams and vendors/manufacturers
• Collaborated with cross-functional teams including supply chain planning, purchasing, packaging, marketing, creative and regulatory
• Consistently challenged and reduced the development lead-times by ensuring appropriate balanced risks were built into the original time plans, whist ensuring all COGs, quality and service requirements were achieved

New York, NY

• Managed full scope of go-to-market brand strategy, positioning, and execution for full line of John Allan premium grooming products. Responsible for product planning, development, marketing, and lifecycle management to.
• Oversaw premium brand positioning of grooming products. Lead all phases of research, development, and new product testing to drive innovation and ensure preservation of brand attributes and quality.
• Successfully developed new distribution channels, contributing to attainment of $7M in annual revenues. Built global brand equity via creation of 19 SKUs sold in 150+ retailers and salons worldwide.
• Obtained distribution through Barneys New York, Nordstrom, Bloomingdale’s, Saks, and other flagship retailers via development and management of strategic relationships with buyers.
• Increased market penetration and brand visibility by securing distributor relationship with Amazon for full product line, with distribution in United States, Canada, and Europe, 15% growth year over year.
• Drove sales and increased brand affinity and salon relationships through product education program, providing tailored client product training on brand attributes and product application.

New York, NY

• The Jon Megaris Salon was a beauty salon in New York’s Union Square neighborhood catering to luxury clientele.Directed full scope of operations. Managed overall P&L, driving sales, profitability, and business and.
• Substantially grew business through ideated, planned and executed marketing and promotional strategies that resulted in long-term positive client retention contributing to $1M in revenue per year.
• Launched line of branded hair care products sold in salons. Developed and formulated products, and identified and engaged contract manufacturers and suppliers.