Account manager, content creator, and public relations manager for B2B and B2C accounts. Develop inbound marketing strategy, public relations plans, and content strategy including traditional, digital and social content calendars. Produce content for websites, landing pages, advertisements, digital communications, e-newsletters, blogs, e-books, infographics, calls-to-action, social media, press releases, and more. Public relations representative for clients, including writing press releases, researching media and topic influencers, facilitating content and story pitches, writing and pitching submitted content and bylined articles, managing media relationships, message-training spokespersons, writing award applications, and more.

Managed all marketing and public relations initiatives including cause-related story pitches to local media and all social media outreach. Led five statewide fundraising walks. Wrote event scripting and provided spokesperson training for student and adult participants representing the organization at events and in media interviews.

Oversaw advertising, marketing, social media, and public relations initiatives for sixteen restaurant and catering venues, including local and national media outreach, ad buys, new restaurant opening plans, photo shoot coordination, media spokesperson training and company-wide marketing strategy.Managed all social media outreach, consisting of thirteen accounts. Wrote social media content and coordinated guest posts to grow social media presence. Developed analytics reports showcasing impact, key influencers, progress, and growth. Led company-wide branding, which included organization, venue, and new restaurant opening marketing plans and advertising campaigns. Shared best practices among sixteen venues for strategic events, including tasting events, wine dinners, national and international chef visits, themed dinners, and all community sponsorship partnerships. Directed all media buys, branding campaigns, and copywriting for print, outdoor, web, and radio campaigns.Led public relations initiatives, media relations, executive and chef spokesperson training, award submissions, bylined submissions, media monitoring, and analytics.

Account management lead for all statewide partnerships which included co-branding rights and a sponsorship commitment of over $75K per year. Created communication strategies, marketing promotions, fundraising sales tools, and sponsorship activation plans for cause campaigns, including Go Red For Women – a women’s health education initiative, Start! – a workplace wellness initiative, and the Alliance for a Healthier Generation – a teen health education initiative. Led statewide organizational branding that included localized marketing plans that extended and supported national education and programming. Managed statewide volunteers and devised national best practices for strategic cause events, including spokesperson casting calls, luncheons, gospel concert tours, state capitol lighting events, and MLB, NBA, and NFL partnerships. Negotiated year-round cause media partnerships, including PSAs, promotional placements, web postings, social media outreach, and on-air interviews totaling 35 million impressions for the 2009/2010 calendar year. Coached marketing and communications directors and oversaw statewide public relations initiatives, including press release development, media pitching, speaking point drafting, and media spokesperson training.

Led the design, creation, and execution of the marketing, advertising, and alternative revenue/sponsorship plan for Southlake Mall. Managed thirteen direct reports and a $700K budget. Collaborated with national advertising agency in creating brand strategies and tactics. Assisted with lease negotiations and agreements, achieving a consistent 98 percent occupancy rate. Ranked in top 10 percent of company portfolio for back-to-school shopping sales. Developed and executed seasonal events such as “The Scene”, a back- to-school shopping event including concerts, scavenger hunt, in-mall visual displays, and fashion shows.