Andrea Fine Email & Phone Number

Chicago, Il, Us

Brooklyn, New York, Us

New York, Ny, Us

Responsible for strategizing and executing media plans to target audiences at every stage of the conversion funnel to drive omni-channel growth and continually evolve customer acquisition strategy. Owned the execution and day-to-day optimizations of account-based marketing (ABM), monitoring and analyzing performance data to formulate tactical plans to improve brand awareness, website traffic, and revenue by cultivating new audiences and expanding market share. Reverse engineered revenue goals into a robust marketing plan by creating full-funnel multi-touch marketing campaigns to drive demand for company’s B2B enterprise products and predictably drive growth for both existing customers and new prospects.Oversaw B2C mobile app user acquisition (UA) campaigns, developed strategy to hit MAU goals, and managed relationships with our mobile app marketing and attribution partners. » Drove multi-touch ABM campaigns that increased close rate on target accounts by 200% and influenced over $12M in closed/won opportunities.» Recognized for highest savings as part of a company wide cost savings effort in Q1 2020, contributing to the company hitting revenue goals despite impacts caused by COVID.» Spearheaded a 69% conversion rate in new meetings booked with target accounts by executing an innovative direct mail campaign with verticalized paid social advertising.» Provided SEO guidance for website consolidation following a merger and acquisition.

Lindenhurst, Ny, Us

Owned holistic oversight of all paid media channels across the portfolio by creating a marketing return-on-investment (MROI) model in support of the brand and business strategy. Oversaw marketing measurement, synthesizing paid media investments across channels to correlate brand objective performance, and to shape near and broader-term optimizations. Championed best practices to drive media effectiveness through multi-channel attribution and media mix modeling to scale critical marketing practice in service to the brand and business. Established and monitored metrics to track performance, assess, and report on external trends, optimize channels, improve messaging and creative, and recommend strategies to optimize marketing efforts and update senior leadership on progress and KPIs of digital marketing initiatives. » Developed and optimized multi-channel lead generation and brand awareness campaigns (Paid Search, Display, Video, Paid Social) for 30+ accounts across diverse industries. » Built multi-channel reporting dashboards using Google Data Studio and Google Sheets. Presented results to clients on calls and at in-person meetings. » Founded department and coached, mentored, and managed two direct reports.» Increased campaign ROI by 6X by reducing Paid Search cpc and creating advanced time-based Display and Paid Social retargeting strategies for Reverse Mortgage Company with long sales cycle.

Lindenhurst, Ny, Us

Developed, managed, and implemented SEO and Paid Search strategies for a Startup Web Development and SEO Agency to meet small and medium business (SMB) client goals in highly competitive markets. Devised and implemented strategic action plans to drive client campaigns optimized for SEO performance, including SEO content development, link development, on-page audits and implementations, conversion tracking, and keyword research, mapping, and analysis. Leveraged performance and web analytics data to prioritize next steps for short- and long-term planning and growth strategies, and to meet changing algorithms and industry standards for SEO. Maintained and monitored keyword bids, account daily and monthly budget caps, impression share, quality score, and other critical client account metrics to optimize landing pages and the sales funnel.» Drove innovation outside of SEM with a focus on performance based marketing that helped company grow into a full-service Digital Marketing Agency.» Responsible for gaining Google Partner status for our agency. Maintain agency contact with assigned Google, Facebook & AdRoll representatives.» Implemented optimization strategies for bidding, keyword targeting, ad copy and landing pages that increase conversion rates, including extensive A/B testing.» Reduced cost per lead by 60%+ while dramatically increasing overall leads year over year (YoY) for home services client lead generation campaign

Analyzed, identified, and executed strategic marketing initiatives to support fundraising activities including appeals, cultivation/special events, other fundraising campaigns, and donor/prospect portfolio management. Reached out to donors and venues and developed and maintained professional relationships with the appropriate contacts. Managed database system, gift processing, and donor receipts and acknowledgments, maintaining the integrity of donor and contributed income financial records, donor and prospect research, donor/alumni/prospect database and constituent relations management.» Designed and executed ~300 “celebrity experiences” auctions on eBay to raise funds for youth non-profit organization.» Formed partnerships with online fan communities and celebrity news websites to promote upcoming auctions.» Created and updated the organization’s Facebook page, monitored Facebook traffic, and influenced auction winners and celebrity participants to promote the mission of the organization through organic Facebook posts.» Developed a Twitter account, tweeted three to four times a week, and engaged with celebrities to tweet about their upcoming auctions.» Using HTML and CSS, constructed a website to “run” the celebrity experience auctions on eBay.

Certificate In Digital Media Marketing, Digital Media Marketing

Education record