Andrea Guerra Email & Phone Number

Greater Seattle Area

• Lead the company’s eCommerce business strategy development and implementation.• Oversee and optimize sales and customer service performance of all online sales channels.• Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly• Manage the user experience on all other digital communications channels, such as website, email, social media, and marketplaces• Build and direct a cohesive team to effectively meet and exceeds business needs • Plan, write, direct, and manage product video content• Create and maintain Shopfiy website and ecommerce sales• Implement and maintain influencer marketing strategyPhotography & Marketing Manager (Sept 2018 - Nov 2021)• Lead the Photography and Infographics effort and strategy to accomplish Marketing Department Objectives.• Research and plan product photography, prep samples, photograph e-commerce beauty images, and stylized in-use/demo photography. • Coordinate and execute post-production of photography including clipping paths, exposures, high end retouching, and formatting for various digital platforms and asset needs. Manage digital files and assets. • Design and strategize product infographics and sales assets to aid in consumer purchase decisions• Coordinate and execute all brand assets for e-commerce (Amazon) listings and Brand store content. • Develop and manage GoogleAd/Youtube campaigns including budgeting, audience targeting, creative asset management, KPI tracking, and data reporting.• Design, develop, and manage website for 500+ SKU catalog. Re-platformed from Netsuite hosted to Shopify in 2021.

Seattle, Wa

• Lifestyle Photography• Graphic design• Marketing & brand development• Design: Logo, print, editorial, online, business collateral, event and promotional materials• Content building and blog writing• Illustrating

Amazon Division • Lead branding, styling, product photography and post-production to meet Amazon standards for 5000+ home decor products• Design marketing materials• Develop and oversee eCommerce branding and coordination of social media micro-influencer marketing & PPC campaigns• Manage product catalog and brand style guide• Studio management and coordination of all on and off site photo shoots• Cultivate and lead the creative team

• Perform general website maintenance and updates• Social Community Management• Content Management: monthly newsletters, website• Maintain distribution lists• Follow compliance approval procedures• Plan and execute all workshops, seminars, and client events • Track and evaluate marketing analytics• Online Marketing planning and managementMember FINRA and SIPC.

• Development of yearly and seasonal marketing plans with Department Managers• Development of local marketing campaigns with Branch Managers• Develop and coordinate all marketing pieces and plans with various vendors including printers, advertisers, newspapers and the like• Communicate all relevant marketing pieces and plans with department, branch and sales staff• Maintain social media and online presence with blog content, updating website content regularly, Facebook, Twitter, Youtube, etc. accounts• Maintain paid online advertisements with Google Adwords, and SEO with frequent blog writing and content refreshing• Create, implement and measure success of all outgoing marketing and communication pieces• Act as point of contact for media requests• Maintain Senske brand and image in all outgoing pieces, social media and public relations activities• Responsible for editorial direction, design, production and distribution of the Senske brand and publications, including use of logo, letterhead, etc.• Research, evaluate and recommend short- and long-term marketing ideas• Regularly check inbound call trends, evaluate and monitor for internal training needs• Lead projects as assigned, such as cause-related marketing and special events like company events and parties and company community service projects.

• Create print & online advertisements; The Daily Evergreen• Develop promotional materials• Utilize Adobe CS4 & 5 (Illustrator, InDesign and Photoshop) to develop the daily newspaper • Develop design department; Hire, train and manage staff, coordinate scheduling

• Worked at the Hanford Technical Library• Circulation duties• Reproduction; photocopying technical materials, scanning technical documents• Assisted with other various and miscellaneous projects throughout the library

• Design print and online advertisements - primarily promotional and marketing materials.