Glenlore Trails: Haunted Forest | Glenlore Trails: Aurora | Illumizoo: A Glenlore Tale | City of Taylor: Winterfest

Taking a teams goals and budgets, in order to craft a unique way to immerse users/attendees by using technology to help tell a story. I help lead the business development process from initial brainstorm to the creation of a fully detailed execution plan. This consists of outlining the of scope of work, budgets, creation of wire-frames, timelines, hardware and labor required, reporting metrics, licensing and other elements applicable to custom solutions. Projects Included: Olympia Entertainment // Little Caesars Arena Sponsorship Installation Exhibits (Meijer Kiosks, Huntington Kiosk, Comerica Arch and various other signage)Henry Ford Museum // Wing Walker Exhibit, Fuselage Exhibit, Wright Family Exhibit and Heroes of the Sky KiosksHarman International // 360 Projection Experience for CES '18Wasserrman // NCAA Final Four Fan Fest AT&T + Game of Thrones Activation

Client // PMK*BNC - Samsung AccountLead the business development process from initial brainstorm to the creation of a fully detailed execution plan consisting of scope, budgets, wire-frames, timelines, hardware, support, reporting metrics, licensing and other elements applicable to the custom solution.

Managed the PMK*BNC Samsung account from event activation concepting, estimation, creative, development, client approval, brand ambassador training and onsite execution. Tours // College and MallsEvents // NBA All-Star Week, NBA Opening Night, Samsung Product Launches and Sundance Film FestivalFestivals // Coachella, Jazz Fest, Lollapalooza, Essence Music Festival and Austin City LimitsIndustry Conventions // SXSW, Comic Con and Fashion Week

Managed the digital events project management team, contract event technicians and project coordinators. Oversaw, provided direction and advised on process for project lifecycle. Including managing budgets, production coordination , device and content management elements and installation support for the PMK*BNC Samsung account.

Managed implementation of marketing initiatives for Ford Motor Company’s global CAR/CUV vehicles including the development and execution of pre-launch/launch initiatives centered in cross-media integration.Ford Driving School at LEGOLAND Florida - Managed the relationship between Ford and LEGOLAND Florida throughout the development of and opening of the Ford Driving School.Ford and KEEN - Managed the relationship between Ford and KEEN during the filming of the KEEN national advertising campaign 'ReBoot America'​, where KEEN provided boots for the Ford Assembly Plant, filmed in Dearborn, MI. Escape Routes - Assisted with the coordination, development and execution of first Ford TV show Escape Routes. An interactive reality show, broadcasted on NBC, Saturday nights at 8/7c that introduced the new 2013 Ford Escape. A way to introduce the vehicle to consumers in different and exciting new way. Ford and Green Festivals - Managed the relationship between Ford and Green Festivals, the nation's premier green event. In 2012, we developed new and interactive ways for consumers to see the research, development and integrated elements that Ford Motor Company has in the production of their vehicles.2013 Fiesta Movement - Worked as part of the team that brought the Fiesta Movement back to life, to introduce the 2014 Ford Fiesta. Ford handed over the keys to 100 pre-production 2014 Fiestas, putting the voice in the hand of socially connected people. Each month the agents would choose a mission to complete and share to their various channels. In turn we took those posts, where consumers were actively engaged and turned it into the 2014 Fiesta national marketing campaign. Below is a video I helped produce by sifting through hundreds of videos to create a reel for the client to gain a sense of the submissions that had been received at that point in time.

Responsible for the development and management of the direct marketing programs, including strategic planning, KPI goals, budget management, execution, and ROI tracking. Managed client communication with international clients in Puerto Rico, Middle East and briefly with companies in Sub Saharan Africa and South Korea. International subcontracted vendors in Australia for HTML coding and internal creative teams. Worked with various international companies in Australia, Puerto Rico, Middle East and briefly with companies in Sub Sahara Africa and South Korea.

As an Account Coordinator for the New Business team I was responsible for managing all the internal approvals while maintaining the planned schedule in all production of the marketing programs. Monitoring the day-to-day production schedules to ensure clear accountability of budget allocations. During this time I worked on the production of the following campaigns: Scotts / Ohio Art / Oakwood / Compuware / Bosch / Detroit Sympony Orchestra / Johnson Controls / Warrior Sports / Bell Helicopter

As an Account Coordinator for the Ford National Car team I was responsible for managing all the internal approvals while maintaining the planned schedule in all production of the marketing programs. Monitoring the day-to-day production schedules to ensure clear accountability of budget allocations. During this time I worked on the production of the following campaigns: Ford Motor CompanyNational - Car Account + 2010 Fusion - New Product Launch (Print - Broadcast - CRM - OOH - Event) + 2010 Mustang - New Product Launch (Print - Broadcast - CRM - OOH - Event)Ford Global BrandingProbono Accounts (Print - Broadcast - CRM - OOH - Event)New Business Accounts - Worked on pitch for Warrior Sports and Ohio Art

During the Summer of 2007, I worked on the Enterprise Legacy Modernization Team. Helping gather business leads during webinars, interviewed engineers and sales teams to develop information for press releases. I was also trained to manage the ELM content on the Compuware website.