At Motiv Marketing, I bring fresh, creative ideas to every client account, crafting and executing social media strategies that align perfectly with each brand’s mission. From conducting detailed social media audits to competitive analyses, I ensure our strategies are creative, data-driven and designed to make an impact.Whether I’m creating engaging content or uncovering new opportunities for growth, I’m always passionate about helping clients cut through the noise and stand out in a crowded market. It is my goal to deliver thoughtful, purpose-driven social media experiences that drive measurable results.

At nContext, I created and executed paid marketing campaigns for B2C companies, managing five-figure budgets with a focus on maximizing ROI. From Google Ads and YouTube campaigns to Meta and Display ads, I leveraged user journey insights and market research to build strategies that optimized engagement, brand visibility, and conversions. I led weekly client calls to present performance metrics and recommendations to optimize campaigns based on data-driven analytics. Whether I was fine-tuning ad copy or breaking down KPIs, my approach always blended creativity, strategic planning, and a commitment to delivering top-notch results.

At ClearEdge Marketing, I immersed myself in all things social media for our B2B and executive-level clients. I thrived in both the creative and analytical side of social media marketing. From developing content calendars to managing daily community engagement, I made sure every post and interaction was purposeful and aligned seamlessly with the clients’ goals. I loved being able to help brands not only find their voice online but to amplify it in a way that truly resonated with their audience to develop meaningful engagements.On the analytical side, I conducted social media audits, competitive analyses and presented KPIs in comprehensive monthly and quarterly reports to provide recommendations to further enhance their presence online. I always ensured our strategies were data-driven and continuously refined for optimal performance. One of my proudest achievements during my time at ClearEdge was my role in helping to launch the brand’s employee advocacy program. Through creating weekly, customizable content for employees to share on their LinkedIn profiles, we were able to boost brand visibility and engagement.

At Boston Design Guide, I developed and executed monthly organic social media campaigns across Instagram, Pinterest, and Facebook, which were designed to boost brand recognition, drive profits, and expand client reach. These efforts significantly increased our social media presence, with major growth in reach, engagement, and followers. In just one year …📈 Instagram profile visits increased by 98% and followers jumped by 49%📈 Pinterest monthly views amplified by 320% and followers increased by 44%📈 Facebook followers expanded by 16%Beyond organic campaigns, I managed all our social media channels—Facebook, Instagram, Pinterest, and YouTube—where I handled everything from writing posts and designing graphics to community management, social listening, and running paid ads. I also wrote editorial pieces and online blogs and launched fun contests that kept our audience engaged. In addition to this, I also took charge of our email marketing through MailChimp to craft visually engaging e-newsletters that drove traffic back to our website and social platforms. Watching our digital presence thrive and knowing our strategies directly contributed to the brand’s success was an incredibly rewarding experience and really solidified my passion for digital marketing.