Andrea Kurtz Email & Phone Number

New York, New York, United States

Greater New York City Area

• Account lead for digital team supporting Samsung's B2B division in the United States, focusing on mobile and display products and solutions• Manage a team of digital strategists, copywriters, designers and analysts across three offices (and various remote work locations)Canvas Blue joined forces with DeVries Global. My work hasn't changed, I just do it under a different agency name. Names change, passion stays.

Greater New York City Area

• Account lead for digital team supporting Samsung's B2B division in the United States, focusing on mobile and display products and solutions• Manage a team of digital strategists, copywriters, designers and analysts across three offices

Greater New York City Area

• Provided thought partnership and internal communications planning for clients across industries• Supported business development efforts for clients, including brand building, strategic communications and digital planning, and creative presentation development• Managed client relationship and lead marketing communications efforts for high-net-worth insurance company, including planning and execution around company launch communications, media relations and social/digital community… Show more • Provided thought partnership and internal communications planning for clients across industries• Supported business development efforts for clients, including brand building, strategic communications and digital planning, and creative presentation development• Managed client relationship and lead marketing communications efforts for high-net-worth insurance company, including planning and execution around company launch communications, media relations and social/digital community management• Led integrated programming efforts, collaborating with design, digital/social and creative teams to seamlessly execute brand strategies and meet account objectives Show less

Greater New York City Area

• Led brand communications for consumer/lifestyle group, providing thought partnership and creative planning for clients such as: B&G Foods (Pirate's Booty, NY Style) and Cabot Creamery• Partnered with influencers to promote clients across social/digital channels• Evaluated new business opportunities and guided teams to develop strategic proposals

Greater New York City Area

• Provided brand oversight, strategic counsel and creative planning for consumer clients• Collaborated with RFI Studios digital team as well as cross-agency partners and client internal marketing and communications teams to maximize execution of best-in-class creative concepts• Shaped strategy and lead execution of all marketing and communications efforts for Ruder Finn, working directly with CEO and Chief Innovation Officer• Oversaw professional development as manager and mentor to… Show more • Provided brand oversight, strategic counsel and creative planning for consumer clients• Collaborated with RFI Studios digital team as well as cross-agency partners and client internal marketing and communications teams to maximize execution of best-in-class creative concepts• Shaped strategy and lead execution of all marketing and communications efforts for Ruder Finn, working directly with CEO and Chief Innovation Officer• Oversaw professional development as manager and mentor to staff ranging from AAE to SASClient Success Highlights:• Coordinated development and execution of product integration package with Jimmy Kimmel Live and ABC to promote The Home Depot's fall marketing campaign; managed relationship with producers and the network• Managed strategy and execution for Mountain Dew team as AOR for brand communications. Initiatives included: campaigns highlighting both high-profile spokespeople and digital/online influencers; and programming around strategic brand marketing partnership in conjunction with launch of Call of Duty: Modern Warfare 3 – the world’s largest video game launch to date • Led strategy and execution for Caribou Coffee team as AOR for retail and CPG brand communications. Initiatives included: strategic communications around location grand openings and new beverage and food product introductions; and refreshing a 17-year-old CSR campaign around Breast Cancer Awareness month Show less

Greater New York City Area

• Provided strategic client counsel, developed programming and managed team in project execution for multi-million dollar account, including multiple high-profile spokesperson campaigns• Led extensive celebrity spokesperson searches, including research about career/work, personality, reputation and potential for interest from media; negotiated contract points between talent agent and client• Managed program development and execution for celebrity-driven campaigns; oversaw talent… Show more • Provided strategic client counsel, developed programming and managed team in project execution for multi-million dollar account, including multiple high-profile spokesperson campaigns• Led extensive celebrity spokesperson searches, including research about career/work, personality, reputation and potential for interest from media; negotiated contract points between talent agent and client• Managed program development and execution for celebrity-driven campaigns; oversaw talent relations, including materials approvals, promotional appearances, media activities and a national and local-market media tour• Managed production, creative development and distribution of award-winning Public Service Announcement from concept development through scripting, filming, editing and distribution• Coordinated and executed two summits in Santa Monica, CA, including all venue and event logistics; managed relationship with third-party partner; led development of full summit report, including distribution to attendees and media Show less

Greater New York City Area

• Managed production and creative development as Associate Producer of award-winning documentary film, Fighting Malaria• Worked on a variety of consumer-focused campaigns; managed talent relations for celebrity spokespeople; conducted and coordinated comprehensive campaign media outreach around talent and program objectives• Developed and conducted out-of-the-box disease state awareness media pitch highlighting pop-culture trends, leading to placement in Entertainment Weekly• Served… Show more • Managed production and creative development as Associate Producer of award-winning documentary film, Fighting Malaria• Worked on a variety of consumer-focused campaigns; managed talent relations for celebrity spokespeople; conducted and coordinated comprehensive campaign media outreach around talent and program objectives• Developed and conducted out-of-the-box disease state awareness media pitch highlighting pop-culture trends, leading to placement in Entertainment Weekly• Served as Acting Associate Communications Director in-house at Novartis Pharmaceuticals Corporation in East Hanover, NJ (September 2006 – March 2007)• Provided counsel and issues management support• Managed market development activities in support of an Rx to OTC product switch Show less