Andrea Martinez

Andrea Martinez Email and Phone Number

Director, Media Strategy @ Refinery29
Santa Monica, CA, US
Andrea Martinez's Location
Santa Monica, California, United States, United States
Andrea Martinez's Contact Details

Andrea Martinez work email

Andrea Martinez personal email

Andrea Martinez phone numbers

About Andrea Martinez

As the Associate Media Director at Refinery29, I lead the promotional strategy and distribution plan for sponsorships, custom content, social, events, and media. I have 8.5 years of experience in this role, and over 10 years of experience in digital marketing, media planning, and campaign management.I am passionate about creating impactful and engaging media experiences that connect with the cultural zeitgeist and drive positive social change. I leverage my expertise in media strategy, digital marketing, and strategic partnerships to develop and execute media programs that align with the client's objectives, brand identity, and target consumer.

Andrea Martinez's Current Company Details
Refinery29

Refinery29

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Director, Media Strategy
Santa Monica, CA, US
Andrea Martinez Work Experience Details
  • Refinery29
    Director, Media Strategy
    Refinery29
    Santa Monica, Ca, Us
  • Refinery29
    Director, Media Strategy
    Refinery29 Apr 2024 - Present
    Brooklyn, New York, Us
  • Refinery29
    Associate Director, Marketing Solutions, Entertainment
    Refinery29 Sep 2018 - May 2024
    Brooklyn, New York, Us
    The Marketing (Media) Solutions team is the foundation of all pre-sale operations, supporting client partnerships by developing performance-driving plans and proposals as well as setting up our media programs for success. We do this by processing the client’s brief to understand how R29 can best deliver on their media / marketing objectives & consumer strategies, work with our editorial and creative teams to ideate on best-in-class custom ideas and finally, set up the campaign for launch by gathering client assets and KPIs in partnership with Client Services and Ad Ops so media objectives are met.
  • Refinery29
    Associate Director, Marketing Solutions, Beauty & Fashion
    Refinery29 Jan 2018 - Aug 2018
    Brooklyn, New York, Us
  • Refinery29
    Sr. Account Manager, Beauty
    Refinery29 Jan 2017 - Jan 2018
    Brooklyn, New York, Us
  • Refinery29
    Account Manager, Beauty
    Refinery29 Jan 2016 - Jan 2017
    Brooklyn, New York, Us
    As Account Manager, my responsibility is to deliver superior client service for each advertiser that runs with Refinery29. I work with the internal teams to manage campaign delivery and performance. This includes everything from the proposal to execution to reporting, as well as supporting the Account and Sales Directors.
  • Vice Media
    Associate Media Director, Media Strategy
    Vice Media Jan 2020 - Apr 2024
    Brooklyn, New York, Us
  • Vogue
    Analyst, Digital Sales Planner
    Vogue Feb 2015 - Jan 2016
    New York, Us
    As a Digital Sales Planner, I help manage all stages of digital advertising campaigns from the proposal stage through the end of a campaign. This includes proposal/media plan creation, campaign set-up, delivery and billing. I work closely with Salespeople, Marketing, Ad Operations, Revenue Operations and other internal teams in order to provide clients with the most efficient and effective experience when partnering with Condé Nast.
  • Theatermania / Ovationtix
    Account Associate
    Theatermania / Ovationtix Apr 2014 - Feb 2015
    New York, New York, Us
    TheaterMania is an advertising platform for Broadway and Off-Broadway shows across the country. I work with the Account Executives to creative digital advertising campaign agreements. On a daily basis, I coordinate with clients on booking, asset submission, and html edits for email blasts using the marketing software WhatCounts. I enjoy compiling monthly audience statistics including number of sessions, users and pageviews with Google Analytics. I upload tags and complete orders with Google's DFP; moderate status and generate overall performance statistics. OvationTix is a web-based box office software and ticketing service which helps manage ticket sales, marketing, fundraising and patron, donor and sponsorship information. I qualify prospective clients by venue size, tickets sales, and total estimated revenue. I help coordinate ticketing campaign agreements, hardware agreements and credit applications for clients as well as assist with RFPs.
  • Vacation Home Rentals
    Property Owner
    Vacation Home Rentals Jan 2010 - Jul 2014
    I personally managed three, high-end vacation rentals in one of the most sought-after neighborhoods in Austin, TX. My duties included directing the strategic marketing placement of the homes on a variety of vacation rental websites, promoting the properties by increasing an online presence both locally and globally and overseeing a staff of housekeepers and groundskeepers. I was accountable for keeping detailed payment records, submitting payment requests, tracking invoices, and ultimately maintaining strict records of each guests schedule and itinerary to assist them in receiving the best customer service for the duration of their stay.
  • Brooklyn Museum
    Public Relations Intern
    Brooklyn Museum Feb 2014 - May 2014
    Us
    I assisted the PR department with marketing campaigns and assembled press packages for upcoming exhibitions. This included researching niche websites and organizations and drafting/proofreading exhibition and department related content for press releases. During exhibition previews, I would greet, check-in, and direct press in the right direction, acting as an initial point of contact.
  • Judd Foundation
    Marketing Intern
    Judd Foundation Nov 2013 - May 2014
    New York, Ny, Us
    I prepared and presented a social media marketing proposal including purpose, analysis, competition, strategy and action; followed-up with marketing campaigns. I used eTapestry (an online fundraising and donor management software for nonprofits) to manage relationships with donors, prospects, members, and alumni. I also assisted with daily tours, engaging with all visitors to ensure an enjoyable and educational environment.
  • Trepping Llc
    Communication Specialist
    Trepping Llc Mar 2013 - Oct 2013
    I managed the start-up company's social media presence on Facebook, Twitter, and Pinterest. Through these channels, I established and strengthened key audience relationships with discussions and content. On the back-end, I quickly identify and resolve troubleshooting through Trepping‘s administrative site in order to keep the site running smoothly.
  • Zs. Tgm Mnichovice
    Esl Instructor
    Zs. Tgm Mnichovice Jan 2012 - Dec 2012
    My core responsibility was to design multi-sensory lesson plans for the English language and implement those plans into the school curriculum. As a teacher I accommodate different academic levels and learning styles while effectively balancing large and small groups of students as well as providing individual instruction. On a monthly basis, I collaborated with peer teachers to assess student development and behavior so that I may provide the best experience for their academic needs.
  • St. Edward'S University Bookstore
    Sales Associate
    St. Edward'S University Bookstore Aug 2009 - Aug 2011
    Austin, Texas, Us
    Provided exceptional customer service to patrons by assisting them in making informed decisions in regards to their purchase of books, software, classes, schedules, and apparel.
  • Campus To Community Coalition Of Texas (C3 Texas)
    Director Of Business Administration Internship
    Campus To Community Coalition Of Texas (C3 Texas) Feb 2011 - May 2011
    C3 Texas specializes in designing high-impact service learning and civic engagement practices for higher education campuses and school districts throughout Texas. As the Director of Business Administration I used statistical analysis to identify insights of active and non-active members with the goal of increasing traffic towards the programs. This initiative was achieved by designing and distributing promotional newsletters through Email and by creating and utilizing social media websites that I regularly maintained.

Andrea Martinez Skills

Social Media Facebook Event Planning Research Public Speaking Social Networking Marketing Strategy Marketing Communications Entrepreneurship Microsoft Office Customer Service Strategic Planning Marketing Blogging Community Outreach Media Planning Email Marketing Powerpoint Data Entry Os X Sales Operations Crm Consumer Behaviour Marketing Management Time Management Editing Student Affairs Mac Os X Mac Microsoft Excel Higher Education Microsoft Word Marketing Budget Marketing Mix Communication Development Consumer Insight Customer Research Dfp Media Production Google Analytics Audience Analysis

Andrea Martinez Education Details

  • St.Edward'S University
    St.Edward'S University
    Marketing
  • James Bowie High School
    James Bowie High School

Frequently Asked Questions about Andrea Martinez

What company does Andrea Martinez work for?

Andrea Martinez works for Refinery29

What is Andrea Martinez's role at the current company?

Andrea Martinez's current role is Director, Media Strategy.

What is Andrea Martinez's email address?

Andrea Martinez's email address is an****@****y29.com

What is Andrea Martinez's direct phone number?

Andrea Martinez's direct phone number is +151296*****

What schools did Andrea Martinez attend?

Andrea Martinez attended St.edward's University, James Bowie High School.

What skills is Andrea Martinez known for?

Andrea Martinez has skills like Social Media, Facebook, Event Planning, Research, Public Speaking, Social Networking, Marketing Strategy, Marketing Communications, Entrepreneurship, Microsoft Office, Customer Service, Strategic Planning.

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