Currently pursuing an Executive Master in Luxury Brand Management. MBA graduate and multilingual, creative and goal driven professional with 5 years of experience in Marketing, Branding, Business Development and creation of advertising campaigns and marketing strategies to generate Brand Awareness. The world of marketing is my passion, reason why I have sharp eye for details and drive for flawless execution and I am focused on finding new innovative solutions to problems and marketing alternatives to business' challenges. My teammates and colleagues know me as a responsible, proactive, goal-oriented, focused on creativity, disciplined and committed person with great ability to encourage and motivate teams towards achieving goals. Skills and specialities: Marketing, Branding, Brand Management, Market Research and Analysis, Digital Marketing, Media and Creative Thinking, with certifications in such areas. Lover of the fashion and luxury industry, travel and cultures, of physical, mental, psychological, spiritual and emotional well-being, sports (particularly Indoor Cycling) and of continuous learning.
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Jefe De MarketingUav LatamCosta Rica
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Founder & Growth ManagerHoop Studios Costa Rica Mar 2023 - PresentSan José, Costa Rica -
Jefe De MarketingUav Latam Costa Rica Sep 2022 - Present -
Chief Of Marketing OfficerZeta Gas Perú Feb 2020 - Aug 2021Lima, PerúAs Chief of Marketing Officer (CMO) at Zeta Gas Perú, I was in charge of creating brand communication and implementing it through marketing strategies.Key Achievements:• Directed and implemented marketing communications plan, leading a team of 5 people, to create brand awareness and successfully achieve brand objectives. • Increased in digital sales by + 400% and in sales in all channels by + 20% and build brand awareness. • Planned, analyzed and implemented online and offline marketing strategies, create brand positioning and branding in the gas and energy industry, and build customer loyalty. -
Brand DeveloperZeta Gas Perú Aug 2018 - Feb 2020Lima, PerúBeing part of the Commercial Marketing team at Zeta Gas Peru while working as Commercial and Brand Strategy Developer, I was responsible for the Market Research to obtain, through Data Analytics, consumer insights and make better decisions for the brand. I assisted in the preparation of marketing plans and strategies to generate loyalty in the gas and energy industry. Key achievements:• Exposed brand in media (television, radio, print media, social networks) and created brand recognition and positioning by increasing rebuying rate by 12%. • Formulated strategies in online and offline channels of the company and brand productions for internal and external clients. • Developed and supervised digital sales channels (WhatsApp, social networks, website) reaching a 200% increase in digital sales from 2018 to 2020.
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Marketing AssistantZeta Gas Perú Apr 2017 - Aug 2018Lima, PerúWorking as Marketing Assistant at Zeta Gas Perú was challenging as the industry was starting to introduce marketing strategies. I was responsible for producing marketing materials that aligned to the core of the business. Key Achievements:• Refined, analyzed and executed marketing strategy and promotional campaigns, capturing 3 niche segments. • Created brand content with added-value through loyalty program (Zeta Premia) and prepared of client portfolio.
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Trainee In Brand Innovation For CyzoneBelcorp Mar 2016 - Oct 2016Lima, PerúAs Trainee in Brand Innovation for Cyzone, I acquired knowledge on product innovations and launches. I worked with product teams to design marketing strategies for new product categories. Key achievements:• Supported preparation for new brand campaigns and follow-up in projections of new product launches.• Collaborated with teams to design new product strategy and launch. • Prepared information on internal numbers and market indicators (KPIs) for brand vs. competitors’ framework and moves (launches, prices, others). -
Junior AssistantUniversidad Del Pacífico Apr 2014 - Aug 2014Lima, PerúAs Junior Assistant at Universidad del Pacífico I acquired the initial skills to start my professional development on the Digital Marketing scheme. Key Achievements:• Managed social media of Social Sciences Faculty of Universidad del Pacífico. • Supported digital marketing plan and executed content strategies for social media marketing to increase presence and create engagement. • Established a communication mean between professors and students.
Andrea Monge Mena Skills
Andrea Monge Mena Education Details
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Luxury Brand Management -
Master Of Business Administration - Mba -
Fashion Business -
Business And Marketing
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Marketing, Design And Communications -
List Of Honor 2017. Upper Third.
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Business Administration And Management, General
Frequently Asked Questions about Andrea Monge Mena
What company does Andrea Monge Mena work for?
Andrea Monge Mena works for Uav Latam
What is Andrea Monge Mena's role at the current company?
Andrea Monge Mena's current role is Jefe de marketing.
What schools did Andrea Monge Mena attend?
Andrea Monge Mena attended Sda Bocconi, Ie Business School, Istituto Marangoni, Universidad Del Pacífico, Toulouse Lautrec, Universidad Del Pacífico (Pe), Université Catholique De Louvain.
What are some of Andrea Monge Mena's interests?
Andrea Monge Mena has interest in Social Services.
What skills is Andrea Monge Mena known for?
Andrea Monge Mena has skills like Leadership, Photoshop, Teamwork, Facebook, Microsoft Word, Microsoft Excel, Financial Analysis, Social Media Marketing.
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