🔍 Andrea Motta Email & Phone Number

Catania, IT

Remote (Italy)

• Developing effective SEO strategies to enhance visibility and ranking of Betsson brands in Italy (Betsson.it and StarCasino.it) and Greece (Betsson.gr)
• Allocating SEO resources efficiently to ensure maximum ROI and adherence to budgetary guidelines.
• Planning and coordinating the execution of SEO initiatives in line with the brand's objectives.
• Monitoring and analysing the performance of SEO initiatives, utilising relevant analytics tools, to assess their effectiveness and identify areas for improvement.
• Building and maintaining strong relationships with internal and external stakeholders to ensure alignment and effective collaboration.
• Staying updated on industry trends, competitive landscape, and customer insights in the Italian and Greek markets, utilising relevant tool to inform marketing strategies.

Remote (Italy)

Remote (United Kingdom)

• Developing our global SEO strategy
• Performing advanced technical audits, semantic keyword research & competition analysis
• Owning our ranking on relevant search engines
• Ideating our content roadmap to drive organic acquisition growth
• Building inbound organic search traffic and improve SERPs
• Managing site architecture & boost organic conversions rate

Bournemouth, England, United Kingdom

• Devising SEO and digital marketing strategies across 20+ UK-based clients, as well as coaching and coordinating a team of 3 Digital Marketing Executives and 2 Interns:
• Developing content and technical SEO strategies (from citations building to blog writing; from content optimisation to link audit; from meta data creation to alt text addition, etc)
• Using keywords tool such as SEMrush and Advance Web Ranking to benchmark competitors, improve and maintaining difficult keywords ranking
• Conducting link audit using tools such as Moz and Ahrefs to evaluate how good they are for the site/disavow them within Search Console
• Identifying content gaps and developing keyword-focused content, blog and news calendars
• Coordinating a team of Account Executives to help with SEO and digital marketing strategy implementation

Bournemouth, England, United Kingdom

• Responsible for best practice of analytics across 20+ UK-based and international clients.Main duties include:
• Developing a global analytics strategy across our clients' portfolio
• Strategising Google Analytics / Google Tag Manager lead gen and ecommerce tracking
• Leading on tagging and data layers implementations
• Data mining and report generation with Google Data Studio and Google Analytics dashboards
• Auditing of client websites and implement/recommend fixing on-page and technical SEO issues

Bournemouth, England, United Kingdom

• Focal point for all activities on the delivery engagement across 20+ UK-based and international clients.Main duties include:
• Strategising and implementing Sitecore component and page-based personalisation
• Leveraging Sitecore personas, profile cards and A/B testing features
• Analysing user journey via Sitecore Experience Profile and Path Analyzer
• Planning and building website personalisation in Episerver (now Optimizely) targeting customised visitor groups using both website and time/place criteria)
• Devising and structuring email-based marketing automation campaigns in Dotdigital

Bournemouth, England, United Kingdom

• Key point of contact for 20+ UK-based and international clients on SEO, digital marketing, UX and web development projects:
• Championing clients’ web development and UX requirements, securing and prioritising resourcing requests
• Managing clients' SEO on-going retainers and ad hoc projects
• Running clients' Digital Marketing campaigns on Facebook Ads, LinkedIn Ads and Twitter Ads
• Mastering agile work management tools such as Targetprocess to securing and prioritising resourcing requests
• Analysing client Digital Marketing results and presenting findings and recommendations to multiple stakeholders

London, England, United Kingdom

• Implementing SEO strategies, including keyword research and monitoring
• Creating email marketing campaigns in Mailchimp
• Running awareness, traffic and lead generation paid social media campaigns on Facebook and LinkedIn
• Writing blogs and news in the company website
• Producing bespoke high end video content, using iMovie and Adobe Premiere
• Supervising the design process of offline promotional materials such as posters, leaflets and banners

London, England, United Kingdom

• Supporting the Sports Desk to complete a variety of tasks:
• Researching/reporting/editing pieces of news
• Attending and reporting on Premier League, Champions League and Europa League football games
• Writing blurbs in The Observer TV guide
• Writing social social media copy
• Ensuring all traffic-driving areas support the SEO strategy

London, England, United Kingdom

• Managing content production for Sportsvibe, the home of sports entertainment on the web:
• Producing content in a range of styles, from infographics to in-depth data stories.
• Devising imaginative and engaging themed content plans for social media.
• Video editing, VOX and script writing - producing video content for the SportsVibe YouTub channel.

London, England, United Kingdom

• Responsible for the production of content within 'Discover', Snapchat's latest feature:
• Pushing stories from the Mail Online website to mobile users via Snapchat Discover.
• Converting existing stories from the main website into to Snapchat Discover.
• Generating engaging, bespoke content specialised in Snapchat Discover stories.
• Writing witty and serious news stories, as well as showbiz, fashion and science.

Catania, Sicily, Italy

Acting as the Editor-in-Chief in their absence and assist other section editors in editing articles for style and length and ensuring that the newspaper had a consistent style. Basically serving as the primary decision-maker, if and when asked to do so by the Editor-in-Chief.

Birmingham, England, United Kingdom

Supporting remotely from Birmingham, UK the Editor-in-Chief and the Deputy Editor in managing the newspaper and the entire newsroom (20 people). The role also included some decision-making activities (e.g. oversee and decide whether to publish, revise, or reject articles, etc.).

Catania, Sicily, Italy

Coordinating and supporting a team of 5 reporters, based in the Eastern Coast of Sicily. The role included to manage my team's weekly workplan as well as oversee, edit and approve their pieces of content.

Catania, Sicily, Italy

Working as a correspondent from Catania for Goalsicilia.it (also known as Golsicilia.it until 2014), the online newspaper covering Sicilian football.As a Calcio Catania correspondent, I wrote news stories and features; I also attended Serie A and Coppa Italia football games, press conferences and had the chance to interview football starts, including:Diego.

Master’S Degree, International Journalism, Commendation

My dissertation title was "How is Twitter impacting on sport news journalism in Italy? An analysis of Sky Sport 24 and La Gazzetta dello.

Bachelor’S Degree, International Communications, 106

My dissertation title was "Inviati di guerra e giornalismo sociale. L'Afghanistan e l'Africa di Maria Grazia Cutuli" (War correspondents.