Develops personalized student communication experiences through digital channels including an AI chatbot and mobile app. Produces timely and relevant email, SMS, articles, webpages, and training to support student retention. Provides strategies in creating, scheduling, and measuring campaigns, analyzing campaign effectiveness.Participated in the Arizona Innovation Alliance subcommittee with University of Arizona and Northern Arizona University. CES 2023 attendee. Member of The Chicano/Latino Faculty and Staff Association (CLFSA) and the ASU Staff Council. ASU Sun Award Recipient.

• Created Mobile App campaigns using a content calendar and Google Analytics to measure success.• Advised on digital strategy plans, updating social media channels and webpage auditing. • Created print and digital materials such as templates, manuals, and infographics. • Developed and produced employee training videos. • Coordinated website content including creation of a faculty landing page. • Assisted with studio recordings. • Managed internal employee email communications and intranet updates.• Supervised student workers.National Scholarship Providers Association Conference 2019 and 2020; National Scholarship Providers Association Diversity, Equity, and Inclusion Summit 2021; ASU Digital Trust Summit 2021; ASU Global Accessibility Awareness 2021; ASU Digital Progress Roundtable 2021. ASU Spirit Captain and Sun Award Recipient.

Produced social media strategies and tactics to promote online content and brand awareness.

Certified mentor Coach.

Wrote, researched, formatted, and edited information for published supplements of Phoenix Magazine.

Responsible for formatting a collegiate textbook which required daily communication with publishing company and authors.

Daily use of desktop publishing programs for journals, brochures, and booklets including the Bilingual Research Journal. Constant correspondence with authors, editors, and publishers to meet publishing deadlines and APA style.

Assisted in preparing the graphic design of brochures, fliers, and pamphlets for university programs.

Wrote 20-second readers, two-minute packages, and bumps/cutaways to commercial breaks. Turned in stories to editors with time codes, ripped scripts for anchors and reporters, and ran teleprompter during live newscasts. Other opportunities included producing segments, assisted in live calls for KTVK shows.

Assisted in casting calls for MTV and FOX.

Traveled with photographers, assisted reporters, logged tape, conducted interviews, shot footage, edited stories, and translated Spanish-speaking interviews.

Assisted in airing of live ASU football games and selecting sound bites and highlights for on-air discussion.

Responsible for writing and translating complex AP news stories for local and national radio stations under time constraints to ensure on-air deadlines.