Andrea Del Pilar N. Email & Phone Number

Toronto, On, Ca

Burlington, Ontario, Canada

- Led visual content creation to enhance services for Silver Linings Healthcare and Silver Specialty, aligning with company goals.- Leveraged consumer insights to improve brand awareness and elevate marketing assets, strengthening the brand’s market presence.- Utilized Figma to redesign and optimize the website, improving user experience and reinforcing the brand’s digital identity.- Collaborated with operations, sales teams and partners to execute strategic marketing initiatives… Show more - Led visual content creation to enhance services for Silver Linings Healthcare and Silver Specialty, aligning with company goals.- Leveraged consumer insights to improve brand awareness and elevate marketing assets, strengthening the brand’s market presence.- Utilized Figma to redesign and optimize the website, improving user experience and reinforcing the brand’s digital identity.- Collaborated with operations, sales teams and partners to execute strategic marketing initiatives, driving engagement and improving overall performance. Show less

Burlington, Ontario, Canada

Burlington, Ontario, Canada

Medellín, Antioquia, Colombia

- Applied human-centered design and agile methods to improve a public healthcare program, focusing on customer journey mapping and service blueprinting.- Identified pain points and opportunities for enhancement, then developed and tested design concepts, including minimum viable products (MVPs) to address user needs and improve service delivery.- Collaborated with cross-functional teams and stakeholders to design a launch strategy with online/offline campaigns and educational… Show more - Applied human-centered design and agile methods to improve a public healthcare program, focusing on customer journey mapping and service blueprinting.- Identified pain points and opportunities for enhancement, then developed and tested design concepts, including minimum viable products (MVPs) to address user needs and improve service delivery.- Collaborated with cross-functional teams and stakeholders to design a launch strategy with online/offline campaigns and educational materials.- Defined user personas, created a program brand, and developed a communication strategy to foster collaboration between private and public stakeholders, improving service delivery and user experience. Show less

Bogota, D.C., Capital District, Colombia

- Translate user´s voice into actionable business insights at every stage, applying human-centered design methodologies to optimize service interactions across all touchpoints, ensuring a seamless and impactful customer experience.- Led the analysis and synthesis of complex ecosystems into user-centered solutions through research, data analysis, and collaboration with sales, operations, healthcare professionals, and B2B clients. Created infographics to support strategic business decisions… Show more - Translate user´s voice into actionable business insights at every stage, applying human-centered design methodologies to optimize service interactions across all touchpoints, ensuring a seamless and impactful customer experience.- Led the analysis and synthesis of complex ecosystems into user-centered solutions through research, data analysis, and collaboration with sales, operations, healthcare professionals, and B2B clients. Created infographics to support strategic business decisions and enhance service interactions Show less

- Integrated customer journey maps and service blueprints into the service design process to identify critical touchpoints, analyze user interactions, and assess their impact on business outcomes, ensuring alignment with customer-centric goals and driving effective service improvements.- Led prototype testing with end users and clients throughout the service development cycle, using Figma and Mural to validate concepts and digital solutions. This iterative approach reduced time to market… Show more - Integrated customer journey maps and service blueprints into the service design process to identify critical touchpoints, analyze user interactions, and assess their impact on business outcomes, ensuring alignment with customer-centric goals and driving effective service improvements.- Led prototype testing with end users and clients throughout the service development cycle, using Figma and Mural to validate concepts and digital solutions. This iterative approach reduced time to market and minimized investment risks by aligning solutions with both user needs and business goals. Show less

Developed a customized methodology for the healthcare industry and company-specific needs, enabling cross-functional teams to integrate project management fundamentals and agile practices into their projects, aligning outcomes with company goals. Led brainstorming sessions to enhance products and processes.

Bogota, D.C., Capital District, Colombia

Colombia

Colombia

Marketing Management And Digital Media, Postgraduate Diploma

Product Design And Development, Postgraduate Diploma

Industrial Design, Bachelor Degree

High School Diploma