Andrea Thompson Email & Phone Number

Twin Falls, Id, Us

Longmont, Colorado

𝗙𝗲𝗲𝗹𝗶𝗻𝗴 𝗼𝘃𝗲𝗿𝘄𝗵𝗲𝗹𝗺𝗲𝗱? 𝗕𝗶𝗴 𝗴𝗮𝗽𝘀 𝗶𝗻 𝘀𝗸𝗶𝗹𝗹𝘀 𝗼𝗿 𝘁𝗶𝗺𝗲? We help busy entrepreneurs and marketing leaders by taking care of the complex parts.Here's what we offer:• 𝗨𝗹𝘁𝗿𝗮 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿-𝗳𝗼𝗰𝘂𝘀𝗲𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀: We put your customers at the center of everything we do.• 𝗗𝗮𝘁𝗮-𝗱𝗿𝗶𝘃𝗲𝗻 𝘄𝗶𝘁𝗵 𝗮 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝘁𝘄𝗶𝘀𝘁: We use data to guide our plans, but we also bring fresh ideas to the table.• 𝗜𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 𝘀𝘂𝗽𝗽𝗼𝗿𝘁: We don't just create a plan, we help you bring it to life.𝗧𝗿𝘂𝘀𝘁𝗲𝗱 𝗯𝘆 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗹𝗶𝗸𝗲: LifeLoop, iN2L, GatherContent by Bynder, ScaleUp Edge, EGYM, Garten (formerly Oh My Green), Studio H, Linda Israel Art, and more.

Longmont, Colorado, United States

Business Sold!Successfully launched and operated an All Dry Services franchise in Northern Colorado - Providing customer-focused water and mold mitigation and remediation to the region, helping residential and commercial owners deal with disasters, big and small. Built a strong set of 5 star reviews as well as brand presence in the local market. After 2 years in business, I made the decision to exit through a sale to a neighboring franchisee, helping to create a larger and better-equipped business that will continue to provide exceptional service.

Longmont, Colorado, United States

Business Sold! Built the brand, strategy, and marketing systems for a disinfection business poised to be part of the solution to bringing people back together safely. Giving confidence in physical spaces, allowing businesses to get back to business or continue business operations with reassurance.

Louisville, Colorado

Mentors and manages a team of marketing operations specialists - growing their marketing, technical, and analytical skillset along with helping them develop a mindset for looking both at big picture and details.Aligns hallmark touchpoints and nurturing communications that best help the customer through their relationship journey.Implements Marketing Automation platform; identifying setup steps and readying marketing operations team, dev, and customer care for use and providing training.Collaborates with program team to implement a redefined service, website, and app to existing customers and manage the transition with supporting communications, planning of path/flow, and timing/cadence of specific customers in coordination with operations and tech.Supports all campaigns with content ideas and editing, execution recommendations, and tactical advice, technical suggestions and constraints, and reporting to meet campaign goals.Participates on a customer validation team to execute qualitative and quantitative testing to determine the appeal of a new business model and where opportunity existed to meet customers needs better.Manages the budget and spend associated with Marketing Operations and Lifecycle Marketing.Diagrams touchpoint maps for various portions of the customer lifecycle in both early business and on new merger projects.Proofs and edits promotional content, maintains exceptionally high open and click rates in a growing database.

Louisville, Co

Mentored and managed a team of marketing operations specialists - growing their marketing, technical, and analytical skillset along with helping them develop a mindset for looking both at big picture and details.Created customer journey maps to identify customer needs and business needs alignment in order to create hallmark touchpoints and nurturing communications that best help the customer through their relationship journey.Learned new communications platform and helps to shape the data needed to begin implementing alpha and beta project messages to customers in all touchpoint areas - acquisition, nurturing, conversion, and lifecycle.Continued to research and document evolving requirements for CRM and Marketing Automation platforms; identifying new needs in mobile environment and readying marketing operations team for implementation opportunity.Supported all campaigns with content ideas and editing, execution recommendations, and tactical advice, technical suggestions and constraints, and reporting to meet campaign goals.Helped to evaluate opportunities, channel analysis, and expand our potential outreach through creative outlets.Participated on a customer validation team to execute qualitative and quantitative testing to determine the appeal of a new business model and where opportunity existed to meet customers needs better.Created department budget planning templates and reconciliation processes. Managed the spend associated with Marketing Operations and Lifecycle Marketing.Diagramed touchpoint maps for various portions of the customer lifecycle in both early business and on new merger projects.Proofed and edited promotional content, maintains exceptionally high open and click rates in a growing database.

Louisville, Colorado

Researched and scoped CRM and Marketing Automation projects and vendors; prepared full RFP with requirements and vetted vendor submissions, led vendor in CRM discovery project, educated stakeholders and broader internal audience on the benefits of the platforms.Supported the launch of Microsoft Navision and represented marketing needs in the very customized implementation into our technical infrastructure and weekly business processes.Implemented a more effective weekly email template; and as a result also improved the process significantly, reducing the time to complete this process by 75%.Implemented weekly customer satisfaction survey, including the process to maintain high response rates and to get the data into a dashboard for easy visibility across the company.Improved email list management and data access strategy. Developed self-taught novice understanding of SQL for gathering data exports from databases.Supported all major and minor B2C campaigns and programs.Mentored and managed a team of marketing operations specialists.Collaborated with BI resources to build key reports and raw data exports.Proofed content, provided email and device specific best practices to get through the clutter. Maintained exceptionally high open and click rates across a growing database.Established a customer cancellation report and analysis, and distributed metrics as part of periodic KPIs.Improved referral program and prevent fraud through specific website changes, process improvement, and implementation of referral policy language that our customer service team could use.Worked with legal partner to implement a privacy policy overhaul necessary to implement specific marketing tactics; developed the campaign and internal communications to announce these policy changes with minimal backlash.

Fort Collins, Colorado Area

Windows IT Pro, SQL Server Pro, SharePoint Pro, Dev Pro, VMtech Pro, iPro Developer, Power IT ProNurtures a deep understanding of how to craft positioning and messaging of technical information while utilizing strategic audience segmentation and a targeted marketing approachLeads a team of digital marketers to execute programs and projects across technology markets where content syndication and custom content creation demand generation programs are sold with a focus on continuous improvement towards processes, email metrics, conversion, and list/audience health.Plans and implements media campaigns for B2B technology clients. Tracked, analyzed, and reported all marketing efforts and performance.Leads the processes associated with client management to optimize the demand generation buy from contract handling, lead delivery, open rates, CTR's, and landing page conversions, and reporting.Serves as primary liaison between marketing, editorial, sales, and production departments for knowledge sharing, troubleshooting, promotional collaboration, contract execution, and proposal ideas and refinementsServes as a mentor for my team in terms of advice, training, brainstorming, and inter-company cooperationCoordinates with a cross-functional team on forms and web-design/UX strategy for content syndication, web seminar and event registration, and listing/search functionality.Built, designed, and tested new email marketing templates and design tactics in order to keep in touch with modern marketing practices and to match the UX of the websites several times over the course of my work as a digital marketer and shared the results of the testing with team members so that additional testing could be performed.

Windows IT Pro and SQL Server MagazineOversaw and managed the execution of demand generation projects for clients in the IT industry from in-person roadshows to virtual events to custom content and content syndication including eBooks, podcasts, Web seminars, and and many more.Developed standard procedures and naming conventions with team of peer users for better application of Eloqua system.Fulfilled on B2B marketing campaigns and lead generation programs for clients through an integrated marketing approach utilizing various channels, including email marketing, landing pages, social media, SEO, telemarketing, online ads and print ads to drive conversions and/or brandingEstablished overall marketing strategy and best practices through A/B testing, standardization, data segmentation, and response analysis.Extensive copywriting for a variety of media sources including, email marketing, social media marketing, web banners and site blurbs.Daily use of creative and analytical skills to both create promotions and analyze them; strong project management skills to achieve program implementation. Acted as primary resource for troubleshooting and problem solving when systems break or aren’t working ideally, served as a go-to for emergency triage due to my experience with many areas in the company and problem solving skills.Coordinated with a cross-functional team on forms and web-design/UX strategy for content syndication, web seminar and event registration, and listing/search functionality.Built, designed, and tested new email marketing templates and design tactics in order to keep in touch with modern marketing practices and to match the UX of the websites several times over the course of my work as a digital marketer and shared the results of the testing with team members so that additional testing could be performed.

Notable achievements:Effective and impressive creation of a complex PowerPoint co-presented by a colleague and customer at a national conference.Collaborated with peers to create an internal promotion that was dynamic in order to attract employee interest repeatedly and provided an educational snapshot of our business and customers.Executed the redesign and implementation of the corporate visual identity into one consistent design through a team effort.Produced many high quality design and materials production items including a variety of PowerPoint presentations, customer reports, stylized emails, recruiting materials, newsletters, and employee posters.Developed market research processes for a new product development department. Involved researching best practices and our own information needs, along with writing easy-to-understand process documents

Notable achievements:Successful creation and implementation of innovative new tradeshow booth that attracted 200% more leads that were better qualified than in previous years.Acted as a team leader on a cross-functional team to relocate a company from Laramie to Fort Collins; this was done with no more that six days down time in production and less than half a day down time in sales.Coordinated successful hospitality events to attract targeted prospects and prepared an effective event to assist in conveying a positive image, along with offering training and introductory sessions of our products.Defined/guided a new product through its development phases

Bachelor Of Science (Bs), Business, Management, Marketing, And Related Support Services

Associates, Business Marketing