Andre Anderson Email & Phone Number

Bethesda, Md, Us

Bethesda, Md, Us

Montgomery County, Md, Us

• Develop, manage and implement social media content strategy for MCTV social networks that reflects the goals and mission of the college and county, utilizing tactics that amplify the brand and deliver key messages to target audiences.• Work with production staff to improve social-first workflows. Teach and mentor staff on the effective use of social media. Provide recommendations, and serve as a resource in the development of their social media content. Explain and reinforce strategy rationale to team members and encourage input to strategy and tactic execution.• Work closely with MCTV Digital Analyst, MC Marketing Dir., MC Social Media Specialist, MCTV Digital Media Manager and PEG colleagues to align tactics with established goals and initiatives. Proficiency in social media and Google analytics. Track and adjust to changing strategies based on metrics. Cross-train with the Digital Analyst and share analytical responsibility.• Handle day-to-day management of MCTV's social networks, posting and boosting (Facebook, Twitter, Instagram, and LinkedIn, etc.) Oversee and proof daily editorial, content marketing efforts and all campaign copy and associated assets.• Utilize project management, scheduling and optimization online tools for planning, implementing and reporting project status. Proficiency in social media management platforms (such as Hootsuite or Falcon.io) required.• Based on performance analysis and audience insights, devise comprehensive Editorial Calendars—monthly, quarterly and annual—and manages creation of engaging and relevant content.• Nurture and grow online communities by employing outreach tactics, tailored to each specific platform and/or audience, ultimately grooming brand advocates and influencers.• Recommend social and digital work for awards and recognition.

• Developed and curated engaging content for social media platforms. • Assisted in the creation and editing of written, video and photo content that maintains a unified brand voice across different social media channels. • Collaborated with marketing team and Product Development teams. • Managed the dealership’s (and Company brand) reputation online. • Executed a results-driven and targeted social media strategy. • Developed brand awareness. • Generated, managed and grew digital marketing services revenue. • Kept track of car inventory and online profiles.

Frederick, Maryland, Us

• Created an implementation plan for all social media channels - which includes Twitter, Facebook, LinkedIn and YouTube - to ensure digital platforms are regularly refreshed and updated with content. • Supported the digital content publishing workflow, publishing on websites and content across external platforms. • Responded to all mentions and comments in a timely manner, ensuring the interaction is in line with company guidelines. • Identified opportunities for brand engagement and content optimization. • Designed posts, videos, presentations, and pictures to drive awareness and potential customers to the company. • Full responsibility of social content creation, day-to-day management and maintenance of DMS Energy’s social channels and communities.

Frederick, Maryland, Us

• Produced and executed campaigns that grow the Legacy Park Sports audience, drive brand, increase engagement, and launch new initiatives. • Measured, tracked, and reported on the effectiveness of social media campaigns. • Attended and published content for live events to improve attendance and engagement on line. • Stayed proactive in learning and keeping up with the latest social media trends, channel developments, technologies and best practices. • Managed multiple tasks simultaneously, prioritized appropriately, and maintained adherence to demanding deadlines.

Used KPI’s such as likes, shares, comments, mentions, profile visits, active followers and traffic data to track performance. • Managed communications and day-to-day activities to maintain and strengthen relation ships. • Provided insights and creative ideas while collaborating on teams for different campaigns.