Andrea Bortolin Nery Email & Phone Number

State Of São Paulo, Brazil

Responsible for go-to-market and route-to-market strategies, portfolio positioning, offers development, Direct Sales enablement, Partners readiness, demand generation and P&L for Storage, Hyperconverged Systems, Data Protection and Hybrid Cloud business units in Latin America.Leadership of a 10-person team located in Brazil, Colombia, Mexico and Panama.

Sao Paulo

• Responsible for External Relations and Employee Communications, leading the company’s positioning strategy on social media, influencers, press relations, and employee communication and engagement projects. Leadership.
• Achieved 45% growth in press coverage; the greatest share of media coverage in the segment; implemented corporate social media and respective engagement campaigns, making Brazil a benchmark for the other regions where.
• Member of Experian's Global Crisis Management Committee and leader of the change management efforts in M&A projects.
• Led the CRM area focused on building a diagnosis of the customer database, redesigning the customer journey and structuring actions for customer retention and profitability.

• Responsible for positioning Vivo in the Digital Solutions and SaaS market (Big Data, Cloud, IoT, Cyber Security), Marketing and Offers strategy definition and execution for B2B segment, including go-to-market, lead.
• Extracted insights from the combined analysis of internal datasets and market research to refine goals and value propositions
• Defined customers’ journey and roadmap for innovation and new technologies adoption.
• Designed a solutions marketplace along with start-ups.
• Performed sellers’ enablement and negotiated key deals with financial segment clients alongside the sales team.
• Participated in the “Telefônica's Women in Leadership” program at Universitas Telefônica in Barcelona, Spain.

• Responsible for building solutions and developing go-to-market and routes strategies to reach new markets and expand operations into selected clients for revenue growth. Reporting to the Vice-president of Analytics &.
• Consistently achieved quarterly and annual sales targets; captured new customers for IBM in strategic segments.
• Worked with large consumer goods and retail companies in building an analytical-cognitive journey to foster their consumers’ experience, increase customer lifecycle value, and improve other key-business indicators.

• Responsible for building and running Marketing plans to position IBM as the main Information Security partner. Leadership of a 7-person team across the region. Reporting to the Vice President of the Cyber Security unit.
• Restructured the business unit in the region, allocated resources, and devised plans to improve sales productivity.
• Led a go-to-market strategy design and implementation to develop value propositions for local customers, portfolio prioritization, segmentation, and efficient demand generation tactics.
• Increased marketing leads by 33% and revenue growth influenced by marketing by 52%.

• Responsible for evolving Product Marketing into a strategic area to deliver in-depth market analysis, insights and develop new business models. Leadership of a 21-person multidisciplinary team. Reporting to the.
• Ran market analysis and designed clients’ journey, brand campaigns, go-to-market and route-to-market strategies, including digital marketing programs integrated with Inside Sales and Resellers.
• Planned and executed diverse customers’ engagement and performance marketing projects for lead generation and sales opportunities acceleration in the funnel, increasing Marketing influence in revenue. Examples: IBM Big.
• Developed a solid ecosystem of business partners, academics, and start-ups to evolve the Software unit's portfolio and market presence.
• Main achievements:o Delivery of 40% of Marketing Influenced Revenue for 3 years in a row.o Annual 58% growth in revenue driven by co-marketing tactics (resellers).o 1pp raise in market share in Brazil.

• Responsible for generating new business opportunities in South Africa, Brazil, China, India, and Mexico through the execution of Marketing programs aligned to local market demands and business needs in each region..
• Delivered double-digit revenue growth in emerging markets - South Africa, Brazil, China, India, and Mexico.

• Responsible for external relations and internal communication for IBM’s major business units in Brazil.
• Structured the Brand positioning plan in Brazil, running brand campaigns to increase awareness and advertising for performance and lead generation.
• Led employee engagement and press relations programs; launched products with clients and press at IBM client centers (Brazil, US, France).
• Participated in IBM’s WW Leadership Development Program.

Master, Operations & Business Management

Bachelor, Advertising

Executive Education, Artificial Intelligence For Leaders