Andrea Gilman Email & Phone Number

Carmel, Indiana, United States

Carmel, Indiana, United States

Responsible for the strategic guidance and tactical management of new programs that promote the company's mission and business priorities. Oversees strategic exploration, planning, pilot incubation, go-to-market strategies and execution.-Led discovery work around client incentives that drive business for NextGear Capital while creating brand loyalty-Launched first-ever Rebate Program to test findings of discovery work Designed a new procedure to benefit shared Cox Automotive clients while streamlining backend processes

Carmel, Indiana

Oversees all communications, brand, product and content marketing for the business. Develops look and tone for all brand assets, both internal and external. Creates and executes marketing strategies and programs in a matrixed environment. -Develops all marketing content, client communications and sales enablement assets for the brand -Responsible for traditional media buys and advertising campaigns -Oversees vendor and agency management-Maintains budget for all brand marketing efforts -Works with other functional areas across NextGear Capital and Cox Automotive to launch products and tools for both team members and clients -Analyzes and interprets data to recommend marketing objectives and/or programs changes as needed-Manages senior leadership team communication strategies

Carmel, Indiana

Led the development and execution of marketing plans including media/activation plans, sales enablement materials and communications. Managed the positioning and promotion of all client facing products. Created working relationships with internal and external partners and established effective go-to-market strategies.-Overhauled company's promotional offerings to improve ROI and create a greater sense of urgency for special term plans and discounts-Successfully launched Transportation Financing, NextGear Capital's first dual-branded Cox Automotive product offering-Launched company's first holistic campaign, MORE, creating a strong reason to believe for dealer clients and an internal rally cry for team members-Developed PR strategies that supported the company's desire to position executives as thought leaders across industry -Developed and executed content strategies that drove current and prospective clients to action through online and print materials

Carmel, Indiana

Developed the look and tone of NextGear Capital's visual representation across multiple channels. Managed all internal and external communications. Coordinated activities and efforts across Cox Automotive brands. Led teams within department and developed talent.-Led national campaign, What Matters Most, which humanized the NextGear Capital brand, positioning the company ahead of competitors in awareness and consideration-Successfully led dual branded campaigns with sister companies, boosting penetration levels and growing revenue by over 10% -Produced content that optimized SEO, assisted in increased website traffic and boosted credit applications by over 20%-Overhauled sales collateral, creating a consistent look and message across company materials which aided high familiarity scores

Indianapolis, Indiana Area

Oversaw content creation from ideation to execution for private and public sector customer base. Developed influencer identification and activation programs to foster and build content partnerships.-Launched branding initiative to increase both awareness and consideration across private sector-Built trust and credibility across audiences by creating a blog space to showcase SME team member expertise

Indianapolis, In

Managed B2B and B2E marketing and communications. Developed and executed brand positioning, messaging and managed internal and external events in addition to handling vendor and sponsorship relations.-Created relationships across all organizational levels resulting in a positive, cohesive dynamic between sales and marketing-Positioned the company as an invested community member, helping to drive advertising revenues from local businesses

Indianapolis, Indiana Area

Coordinated sales and marketing team efforts, planned and executed promotional features for Pacers Television and created themed partnership opportunities for area businesses.-Provided end-of-season recaps for client base, demonstrating value and promoting retention-Managed client relations for Pacers television, providing strategic support for home and satellite sales teams