Marketing Coordinator
São Paulo, São Paulo
By the time I worked at Informa Markets - Brazil, the company name was Brazil Trade Shows and, previously it was a family owned business called FISPAL FEIRAS E EVENTOS. Although, the main core competence of the company was always the organization of trade shows for different sectores. While working there I was responsible for:- BTS institutional brand management- Brand management for the trade shows "Fispal Food Service" and "Fispal Tecnologia"- Sales campaign for both trade… Show more By the time I worked at Informa Markets - Brazil, the company name was Brazil Trade Shows and, previously it was a family owned business called FISPAL FEIRAS E EVENTOS. Although, the main core competence of the company was always the organization of trade shows for different sectores. While working there I was responsible for:- BTS institutional brand management- Brand management for the trade shows "Fispal Food Service" and "Fispal Tecnologia"- Sales campaign for both trade shows and magazines;- Implementation of the new website of the company, the BTS PORTAL, unifying 7 fairs, 5 magazines and 3 events. The portal received on the first 6 months more than 100 thousand visitors.- Budgeting controlling;- Development of visual communication for the trade shows;- Development of the international media plan for the trade shows;- Partnership with international bodies, consulates and chambers of commerce as part of the internationalization plan of the company. Show less