Andrea Ocone Email & Phone Number

Milan, It

Milano, Italia

• Responsible for marketing strategy, MARCOM budget, PR and media plan for Trade and Retail Channel in Italy; • Responsible for creation and development of all the B2B/B2C promotions and sell-in/sell-out marketing activities;• Responsible for the monthy product plan and forecast, defining pricing strategy and the right product positioning;• Lead the Marketing Communication efforts for the new and existing products, developing the launch strategy including advertising and PR;• Market trend analysis and competitor's behaviour via a detailed analysis of product portfolio;• Work closely with Corporate Communication Team and Sales for local/international campaigns and update the distribution of all relevant product data;• Creation of Marketing Communication materials (pricelist, catalogues, brochure...);• Prepare in-store communication and POS materials;• Plan and develop in-store activities and new process for roll-out campaigns;• Organization of fairs, tradeshows, exhibitions and customers events;• Co Marketing activities;• ATL & BTL Marketing campaigns, PR & Brand-building management• Social Media management• Brand management / Brand awareness

Milano, Italia

- Multichannel Marketing campaign performance reporting; develop insights on areas of optimization and new opportunities;- Market analysis and benchmark, customer insight, product positioning, go to market strategy; - Support strategic decisions through complex data analysis and business trends identification; - Creation and execution of consumer promotions; definition of marketing plan support product launches- B2b operating marketing,Sales support, accounting;- CRM & Direct marketing (planning, contact strategy and redemption)

Milano, Italia

REMARKETING SPECIALIST on Global Business Units in De Lage Landen - Monitor, coordinate and support the Local Remarketing activities in order to maximize the value of and profit on assets on Country level - Italy;- Develop, implement and optimise European Remarketing tools on Country level – Italy (structure and contents);- Relocate,on the used market, assets from lease contract in default, through market, target and pricing analysis- Customer consulting and risk management activity for the creation of customized financial plans - Web Marketing – post on the Company website and e-commerce platform, photos, details and description of assets in stock; - Consolidate Remarketing Market analysis with market researches and editing of newsletters - Find, develop and implement new Remarketing and Sale channels in order to signal business opportunities and threats and create the preconditions for efficient, effective and profitable remarketing of assets on a Country level- CRM activities and programs on SAP (E-Commerce System - LISCOR FW2000);- Create and implement the selling contacts network with a direct contact with customers- Start and close sales negotiationsSALES SUPPORT on Global Business Food&Agri – AGCO FINANCE Vendor lease - Identify, generate, qualify and manage new business leads and support the co-ordination of sales teams. - Build effective relationships with internal and external customers to facilitate business development and producing sales reports- Manage of strategic and financial plans - Risk Management (CRIF/CERVED)

Master In Digital Marketing & Communication Management

Activities and Societies: Marketing & Communication Strategy and planning : integration between Traditional channel and Digital channel.

Postgaduate Degree - Business Management - Management Per L'Impresa, Marketing Internazionale, 104/110

Activities and Societies: September 2009 - Partecipation to Association "GIOVANI PER L’EXPO 2015" Thesis : EXPO MILANO 2015 - Opportunità.

Corso Di Master Breve, Web Marketing - Seo, Sem, Google Adwords

Corso intensivo di Web Marketing: - Marketing Plan: ideazione e creazione in team di un piano marketing - Dal piano marketing al piano di.

Expo Milano 2015 - Experience Development Program

Activities and Societies: Training of professional for China Corporate United Pavilion & China Vanke Co., Ltd. in Expo Milano 2015

Bachelor Degree In Economics And Business Management, Economics And Business Management

Activities and Societies: https://www.linkedin.com/company/5009585?trk=tyah&trkInfo=tarId%3A1417195162174%2Ctas%3Agiovani%20per%20e%2Cidx%3.

Diploma Di Maturità Classica, High School