Responsible for developing and implementing marketing initiatives using an integrated approach to create balanced programs across markets, company brands and partnerships.

Responsible for developing and managing customer retention programs across North America.Defined, prepared and reviewed primary and secondary research instruments to track, develop hypothesis and prove/disprove issues around churn. Authored and launched detailed marketing plans entailing strategy and offer development, brand positioning, competitive assessment, segmentation, ROI analysis and channel mix.Developed "Saves" initiatives that supported inbound channels by developing operational processes, pricing offers and marketing strategies to save high value customers, reducing churn by 20%.Developed targeted campaigns to retain high value customers via price reductions, direct mail and inbound/outbound channels, reducing churn by 30%.Managed mass media campaigns (radio, newspaper, billboards, spot TV and web), guerrilla marketing activities and sponsorships in incumbent territories to maintain brand positioning in the regions. Collaborated with product management, operations, finance, and pricing to create and deliver profitable retention products and offers in a timely manner.Coordinated the preparation of white papers and presentations to address customer retention across North America geared toward key stakeholders.Selected as Spanish spokeswoman in Texas to create more presence via radio and major Latin TV channels.

Responsible for developing and managing customer retention and winback-acquisition programs in Texas markets.• Collaborated with product management, finance, and pricing to create and deliver profitable retention and winback products and offers in a timely manner.• Identified and targeted high value customers for winback campaign by segmenting customer base according to payment history, usage, and monthly revenue. • Successfully launched and managed three sales channels, including inbound and outbound telemarketing and web, delivering 110% of annual customer winback goal.• Developed, tested and launched several retention programs, including a complaint program that reduced customer churn within the target group by 50%, a high value retention program that decreased churn of target group by 30%, and a welcome call program that lowered front-end churn substantially.

Performed analysis of the history and application of plastics, glass, paper and aluminum, and identified the opportunities for use of plastics in today's market.

Produced reports on market influences, conditions and trends in the chemical industry by researching and analyzing industry dynamics, such as supply, demand, production performance, products, and competition.Segmented and developed five Latin American products, increasing department sales by 30%.Extended Latin American content to existing US products, which resulted in 10% increase in sales.Increased number of frequent industry contacts and relationships by 70% in Latin America and 30% in the US.

Managed logistics and customer service in Colombia and 20 foreign countries, and directed logistics and operations for exporting flowers to the United States, Asia and Latin America.